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URL: https://www.coursera.org/learn/automate-emails-fast

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Automate Emails Fast

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Automate Emails Fast

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Design a strategic, multi-step email workflow, draft compelling content for the user journey, and prepare it for effective internal review.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

March 2026

Assessments

2 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Digital Marketing Channel Foundations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Unlock the power of email automation without getting lost in complex software. Automate Emails Fast: Strategy and Content is a 100-minute, tool-agnostic course for marketers who know the best campaigns are built on strategy, not technology. You will master the three universal pillars of automation—Audience, Content, and Triggers—learning to design a complete, multi-step email sequence that guides customers on a journey. Drawing on real-world case studies from brands like Grammarly, you’ll see how a well-designed workflow can drive results. You will then move from planning to practice, drafting compelling email copy with a clear call-to-action and preparing it for internal review to ensure quality and alignment. This course culminates in you creating an Email Automation Blueprint, a complete strategic plan, and an email draft ready for implementation in any platform, from Mailchimp to HubSpot.

This module focuses entirely on the strategic and creative work that happens before you ever open an email marketing tool. You will learn the universal principles behind all great automated email campaigns, from segmenting an audience and designing a trigger-based sequence to mapping a full user journey. You will then master the art of writing a clear marketing email and preparing it for a successful internal review, ensuring your final product is effective and error-free.

What's included

2 videos2 readings2 assignments

2 videos•Total 9 minutes
  • The Three Pillars of Automation•5 minutes
  • Anatomy of an Email That Works•4 minutes
2 readings•Total 15 minutes
  • Deconstructing a Campaign: The Grammarly Onboarding•10 minutes
  • The Pre-Flight Check: Preparing for Internal Review•5 minutes
2 assignments•Total 45 minutes
  • Hands-On Learning: Outline Your Workflow and Draft a CTA•15 minutes
  • Email Automation Blueprint•30 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.