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URL: https://www.coursera.org/learn/boost-seo-tools

⇱ Boost SEO Tools | Coursera

Boost SEO Tools

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Boost SEO Tools

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Identify key SEO tools for keyword research and interpret a site audit report to prioritize actionable improvements for data-driven SEO strategy.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

March 2026

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Digital Marketing Channel Foundations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Why is your great content invisible on Google? The answer often lies hidden in your technical foundation and keyword strategy. Boost SEO Tools is a hands-on, beginner-friendly course designed to demystify the core tools of the trade. You will first learn to identify and compare the essential free and paid keyword research tools used by professionals to uncover what customers are actually searching for. Then, you will learn the critical skill of interpreting a technical site audit report—the health check for your website. Through a practical, scenario-based project, you'll learn how to spot the critical errors that are holding you back, from broken links to slow page speeds, and translate them into a prioritized action plan. By the end of this course, you will be equipped to use data-driven insights to make actionable SEO improvements, forming the foundation for any successful digital strategy.

This module provides a comprehensive introduction to the essential tools that power modern SEO. Learners will begin by exploring the landscape of keyword research tools. They will then transition to the technical side of SEO, learning first how to interpret a site audit report to diagnose website health issues, and then how to formulate clear recommendations to fix them. By the end of the module, learners will be able to translate complex technical data into a prioritized action plan.

What's included

2 videos2 readings3 assignments

2 videos•Total 11 minutes
  • How a Health Check Tripled Their Traffic•6 minutes
  • Site Audit: Your Website's Annual Physical Check-Up•5 minutes
2 readings•Total 20 minutes
  • A Tale of Two Toolkits: Free vs. Paid Keyword Research•10 minutes
  • From Data to Action: Deconstructing a Site Audit Report•10 minutes
3 assignments•Total 52 minutes
  • SEO Audit Action Memo•30 minutes
  • Hands-On Learning: Triage a Mini-Audit•15 minutes
  • Knowledge Check: Match the Tool to the Task•7 minutes

Earn a career certificate

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Instructor

276 Courses•32,516 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.