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URL: https://www.coursera.org/learn/boost-seo-on-page-elements

⇱ Boost SEO: On-Page Elements | Coursera

Boost SEO: On-Page Elements

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

December 2025

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Search Engine Optimization and Content Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Learn how to make your pages shine in Google and AI-powered results by mastering five key on-page elements—titles, headings, meta descriptions, alt text, and links. Through hands-on activities and guided reflections, you’ll practice real-world optimizations and create keyword-rich, conversational FAQs that win People Also Ask and AI snippet spots. Perfect for marketers, creators, and entrepreneurs ready to turn content into discoverable, trusted assets.

Learn how to make your pages shine in Google and AI-powered results by mastering five key on-page elements—titles, headings, meta descriptions, alt text, and links. Through hands-on activities and guided reflections, you’ll practice real-world optimizations and create keyword-rich, conversational FAQs that win People Also Ask and AI snippet spots. Perfect for marketers, creators, and entrepreneurs ready to turn content into discoverable, trusted assets.

What's included

7 videos2 readings5 assignments

7 videos•Total 29 minutes
  • Boost SEO: On-Page Elements that Drive Visibility in Search & AI •3 minutes
  • Why On-Page SEO Drives Visibility in Search & AI•4 minutes
  • Five On-Page Elements that Make or Break Visibility•5 minutes
  • Annotating On-Page SEO in a Real Blog Post•4 minutes
  • Writing FAQs That Rank•7 minutes
  • How Airbnb Turned FAQs Into a Search Visibility Breakthrough•5 minutes
  • Congratulations and Continuous Learning Journey•2 minutes
2 readings•Total 13 minutes
  • What Is On-Page SEO? Key Elements & Best Practices•7 minutes
  • FAQ Pages for SEO (Examples & Best Practices)•6 minutes
5 assignments•Total 77 minutes
  • Boosting SEO with On-Page Elements and FAQs•20 minutes
  • HOL: SEO Content Audit — Spot, Annotate, and Optimize a Blog Post•25 minutes
  • Spot the On-page Elements•6 minutes
  • HOL: Insert Keyword-Focused FAQs into a Blog Article•20 minutes
  • FAQs and Visibility•6 minutes

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Frequently asked questions

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When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.