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URL: https://www.coursera.org/learn/automate-workflows-in-mailchimp

⇱ Automate Workflows in MailChimp | Coursera

Automate Workflows in MailChimp

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Automate Workflows in MailChimp

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Understanding that successful automation requires careful planning of customer journeys and trigger points rather than random email sequences.

  • Learning to use performance metrics to continuously improve automated workflows, turning email marketing into a measurable revenue driver.

  • Recognizing how to build automation frameworks that grow with your business while maintaining personal connection with subscribers.

  • Mastering the art of timing and relevance by connecting email delivery to specific subscriber actions and engagement patterns.

Details to know

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Recently updated!

March 2026

Assessments

6 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Execution: Automation, Testing & Audience Targeting Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Ready to transform your email marketing from manual to magical? This Short Course was created to help marketing professionals accomplish sophisticated automation without the complexity. By completing this course, you'll be able to set up triggered workflows that work 24/7, engage your audience at the perfect moments, and optimize performance using data-driven insights. By the end of this course, you will be able to:

Set up automated response workflows in MailChimp including triggers for engagement and re-engagement campaigns Assess automation efficacy by measuring response times and campaign flow, optimizing as needed This course is unique because it focuses on practical implementation with real MailChimp workflows you can immediately apply to your business. To be successful in this project, you should have a background in basic MailChimp email creation and list management.

This module establishes foundational understanding of email automation concepts and MailChimp's automation capabilities to prepare learners for strategic workflow implementation.

What's included

3 videos2 readings1 assignment

3 videos•Total 9 minutes
  • The Business Case for Email Automation•2 minutes
  • Understanding MailChimp's Automation Features•4 minutes
  • Navigating MailChimp's Automation Interface - Part 1•3 minutes
2 readings•Total 15 minutes
  • Email Automation Strategy Guide•8 minutes
  • Podcast: Navigating MailChimp's Automation Interface - Part 1•7 minutes
1 assignment•Total 5 minutes
  • Email Automation Fundamentals•5 minutes

This module provides hands-on experience in creating effective automation triggers and building complete welcome workflows using MailChimp's interface.

What's included

4 videos1 reading2 assignments

4 videos•Total 15 minutes
  • Why Triggered Emails Outperform Manual Campaigns•2 minutes
  • Creating Effective Automation Triggers•5 minutes
  • Setting Up Basic Email Triggers and Delays•3 minutes
  • Building a Welcome Automation - Part 2•5 minutes
1 reading•Total 8 minutes
  • Best Practices for Automated Email Design•8 minutes
2 assignments•Total 25 minutes
  • Create a Welcome Automation•20 minutes
  • Building Email Automation Workflows•5 minutes

This module develops analytical skills for measuring automation performance and implementing data-driven optimization strategies to improve engagement and conversion outcomes.

What's included

2 videos2 readings3 assignments

2 videos•Total 8 minutes
  • The Continuous Improvement Mindset for Automation•2 minutes
  • Key Metrics for Automation Performance•6 minutes
2 readings•Total 13 minutes
  • Optimization Strategies for Email Automations•8 minutes
  • Analyzing Automation Performance in MailChimp•5 minutes
3 assignments•Total 45 minutes
  • Automation Optimization Plan•15 minutes
  • Automation Analysis and Optimization•5 minutes
  • Automate Workflows in MailChimp - Final Assessment•25 minutes

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.