VOOZH about

URL: https://www.coursera.org/learn/automate-welcome-emails

⇱ Automate Welcome Emails | Coursera

Automate Welcome Emails

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Automate Welcome Emails

Included with

Ask Coursera

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Automated welcome emails create timely, professional engagement at scale, impossible to maintain manually.

  • Welcome emails leverage peak interest right after signup, with 80%+ open rates making them far more effective.

  • Platforms like MailChimp offer pre-built templates, enabling non-technical marketers to create sophisticated workflows.

  • Welcome emails set expectations, deliver on promises, and guide next steps for long-term subscriber engagement.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Marketing Foundations — Copy, Lists & Compliance Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Welcome emails achieve 80% open rates, but only if they arrive on time. This Short Course was created to help marketing professionals accomplish automated first-touch engagement that builds subscriber relationships from day one. By completing this course, you'll be able to define email automation concepts, understand welcome email best practices, and configure MailChimp's automation features to deliver timely, consistent greetings to every new subscriber without manual intervention.

By the end of this course, you will be able to: Define what email automation is and list one benefit Set up a simple automated welcome email in MailChimp to greet new subscribers This course is unique because it combines foundational automation concepts with hands-on MailChimp implementation, ensuring you understand both the "why" and the "how" of welcome email automation. To be successful in this project, you should have a background in basic email composition and MailChimp account navigation.

Learners will define email automation concepts and set up automated welcome emails in MailChimp to ensure consistent, timely subscriber engagement.

What's included

3 videos1 reading1 assignment

3 videos•Total 9 minutes
  • The Power of First Impressions•2 minutes
  • Introduction to Email Automation•4 minutes
  • Anatomy of a Welcome Email•3 minutes
1 reading•Total 8 minutes
  • Welcome Email Best Practices•8 minutes
1 assignment•Total 5 minutes
  • Email Automation Fundamentals•5 minutes

Learners will be able to set up an automated welcome email in MailChimp that greets new subscribers instantly and consistently.

What's included

3 videos1 reading2 assignments

3 videos•Total 10 minutes
  • Automated Welcome Emails as Your 24/7 Greeter•2 minutes
  • MailChimp Welcome Automation Basics•5 minutes
  • Setting Up a Welcome Email in MailChimp•3 minutes
1 reading•Total 8 minutes
  • MailChimp Automation Setup Guide•8 minutes
2 assignments•Total 20 minutes
  • MailChimp Automation Setup•5 minutes
  • Create a MailChimp Welcome Email•15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

454 Courses•59,272 learners

Explore more from Software Development

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.