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URL: https://www.coursera.org/learn/power-up-email-copy

⇱ Power-Up Email Copy | Coursera

Power-Up Email Copy

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Psychological Word Choice Impact: Using urgency, value, curiosity, and trust words can trigger emotion and boost engagement by 12–14%.

  • Systematic Review Framework: Structured peer reviews on clarity, persuasion, brand voice, and accuracy drive consistent content quality.

  • Collaborative Enhancement Principle: Specific, constructive feedback strengthens copy quality and builds effective team collaboration skills.

  • Evidence-Based Copy Optimization: Data-driven word choices plus peer validation outperform individual effort in creating effective email campaigns.

Details to know

Shareable certificate

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Recently updated!

March 2026

Assessments

5 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Marketing Foundations — Copy, Lists & Compliance Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Transform your email marketing impact through strategic word choice and collaborative review techniques.

This Short Course was created to help marketing professionals accomplish more engaging email campaigns that drive action. By completing this course, you'll be able to recognize and apply proven power words that increase click-through rates by up to 12.7%, conduct systematic peer reviews that enhance copy effectiveness, and build collaborative skills essential for marketing team success. By the end of this course, you will be able to: List five power words often used in email copy to boost engagement Review a peer's email copy and suggest edits that enhance clarity and call-to-action strength This course is unique because it combines psychological insights into word effectiveness with practical peer review frameworks used by top marketing teams. To be successful in this project, you should have background in basic email marketing principles and Google Docs collaboration tools.

Learners see how small word swaps can change what people do next, and build the skill of choosing words that earn opens and clicks. At the end of the day, your reader doesn’t want more email, they want a reason to care.

What's included

3 videos1 reading2 assignments

3 videos•Total 13 minutes
  • The Impact of Word Choice in Email Marketing•2 minutes
  • Five Categories of Power Words•6 minutes
  • Identifying and Using Power Words•5 minutes
1 reading•Total 10 minutes
  • The Psychology Behind Power Words•10 minutes
2 assignments•Total 20 minutes
  • Building Your Power Word Library•15 minutes
  • Power Words for Email Copy•5 minutes

Learners learn how to give feedback that makes an email clearer, stronger, and harder to ignore, without being subjective about it.

What's included

3 videos1 reading3 assignments

3 videos•Total 14 minutes
  • Why Peer Review Improves Email Performance•2 minutes
  • The Email Copy Review Framework•6 minutes
  • Conducting an Email Copy Review•5 minutes
1 reading•Total 8 minutes
  • Constructive Feedback Techniques for Copy Reviews•8 minutes
3 assignments•Total 50 minutes
  • Power-Up Email Copy - Final Assessment•25 minutes
  • Peer Copy Review Exercise•20 minutes
  • Effective Email Copy Review•5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

454 Courses•58,950 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.