Email Marketing: Boost Sales with High-Converting Campaigns
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Email Marketing: Boost Sales with High-Converting Campaigns
This course is part of AI for Marketing and Sales Specialization
Instructor: Anton Voroniuk
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What you'll learn
How to Plan, Launch, and Optimize Email Marketing Campaigns
How to Use Tools Like SendPulse for Email Automation, Pop-ups, Websites, and Chatbots
How to Generate and Convert Leads Through Smart Strategy and Personalization
Skills you'll gain
- Statistics
- Lead Generation
- Artificial Intelligence
- Data Pipelines
- Customer Support
- Revenue Cycle Management
- Sales Pipelines
- Product Design
- Performance Metric
- Email Automation
- Digital Marketing
- Design and Product
- Email Marketing
- Compliance Management
- Design Elements And Principles
- Customer Engagement
- Law, Regulation, and Compliance
- Copywriting
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 7 modules in this course
Unlock the power of email to grow your business, convert leads, and retain loyal customers — all with real-world skills you can use right away.
In this hands-on Email Marketing course, you’ll learn how to plan, build, and optimize high-performing email campaigns using SendPulse — a powerful all-in-one marketing platform. Whether you're new to email marketing or want to sharpen your skills, this course walks you through every step: from creating irresistible pop-ups and segmenting mailing lists to managing CRM pipelines and setting up chatbots that convert. You’ll explore the foundational principles of permission-based marketing, learn how to write emails that get opened and clicked, and master the key performance metrics that matter. Plus, you'll gain practical experience with email deliverability, sender authentication, and advanced features like chatbot flows and website builders — all without needing to code. This course combines strategy, creativity, and technology to help you build automated systems that drive results. By the end of this course, you’ll be able to: - Launch targeted, compliant email campaigns that increase revenue and engagement; - Build lead generation tools (pop-ups, landing pages, chatbots) using SendPulse; - Use CRM data and segmentation to personalize communication and automate workflows. Ready to level up your marketing skills? Enroll now and start building email marketing campaigns that actually convert — with confidence, clarity, and hands-on tools.
Learn how email marketing works, why deliverability matters, and how to stay compliant. Get introduced to the SendPulse platform.
What's included
6 videos2 assignments
6 videos•Total 19 minutes
- Introduction•2 minutes
- How emails drives revenue•5 minutes
- Compliance & permission basics•4 minutes
- Email deliverability•3 minutes
- Understanding email marketing metrics and attribution•3 minutes
- SendPulse platform tour•3 minutes
2 assignments•Total 40 minutes
- Introduction to email marketing•30 minutes
- Test your skills•10 minutes
Set up your first campaign—from verifying your sender address to writing persuasive emails and sending targeted messages using segments.
What's included
5 videos1 assignment1 discussion prompt
5 videos•Total 15 minutes
- What is considered permission to send emails?•3 minutes
- Copywriting that sells – subject lines & body flow•2 minutes
- How to add a new email sender address. How to verify addresses•4 minutes
- How to create and use mailing list segments•3 minutes
- How to send an email campaign•3 minutes
1 assignment•Total 30 minutes
- Email campaigns•30 minutes
1 discussion prompt•Total 10 minutes
- New Discussion Prompt•10 minutes
Discover how to create smart, well-timed pop-ups with copy that converts visitors into subscribers—without annoying them.
What's included
3 videos1 reading1 assignment
3 videos•Total 8 minutes
- Pop-up copy that converts•2 minutes
- How to create a smart pop-up•3 minutes
- How to set up a pop-up display scenario•3 minutes
1 reading•Total 10 minutes
- User Behavior and Pop-up Timing•10 minutes
1 assignment•Total 30 minutes
- Pop-ups basics•30 minutes
Turn your website into a lead-generation tool by designing pages and forms that capture email sign-ups effectively.
What's included
2 videos1 assignment
2 videos•Total 5 minutes
- Websites as a lead generation tool•2 minutes
- How to create a website and work with site elements•4 minutes
1 assignment•Total 30 minutes
- Untitled•30 minutes
Use chatbots to engage visitors, collect leads, and automate conversations across channels like Messenger, Telegram, and your website.
What's included
3 videos2 assignments
3 videos•Total 6 minutes
- Chatbots advantages•2 minutes
- How to manage chatbots•1 minute
- How to work with the chatbot triggers and chatbot flow builder•3 minutes
2 assignments•Total 40 minutes
- Chatbot basics•30 minutes
- Untitled•10 minutes
Organize and track your leads with SendPulse’s CRM. Learn how to manage contacts, build pipelines, and connect email with sales.
What's included
4 videos1 reading1 assignment
4 videos•Total 10 minutes
- Introduction to CRM•3 minutes
- How to manage contacts•3 minutes
- Pipeline basics•3 minutes
- How to view CRM statistics•2 minutes
1 reading•Total 10 minutes
- Effective CRM Pipeline Management Checklist (For Beginners) •10 minutes
1 assignment•Total 30 minutes
- CRM statistics•30 minutes
Wrap up the course, review key concepts, and finalize your understanding of a complete, results-driven email marketing system.
What's included
1 video1 assignment
1 video•Total 2 minutes
- Conclusions•2 minutes
1 assignment•Total 30 minutes
- Summary•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
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