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Email Marketing: Boost Sales with High-Converting Campaigns

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Email Marketing: Boost Sales with High-Converting Campaigns

Instructor: Anton Voroniuk

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

5 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • How to Plan, Launch, and Optimize Email Marketing Campaigns

  • How to Use Tools Like SendPulse for Email Automation, Pop-ups, Websites, and Chatbots

  • How to Generate and Convert Leads Through Smart Strategy and Personalization

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

9 assignments

Taught in English

Build your subject-matter expertise

This course is part of the AI for Marketing and Sales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 7 modules in this course

Unlock the power of email to grow your business, convert leads, and retain loyal customers — all with real-world skills you can use right away.

In this hands-on Email Marketing course, you’ll learn how to plan, build, and optimize high-performing email campaigns using SendPulse — a powerful all-in-one marketing platform. Whether you're new to email marketing or want to sharpen your skills, this course walks you through every step: from creating irresistible pop-ups and segmenting mailing lists to managing CRM pipelines and setting up chatbots that convert. You’ll explore the foundational principles of permission-based marketing, learn how to write emails that get opened and clicked, and master the key performance metrics that matter. Plus, you'll gain practical experience with email deliverability, sender authentication, and advanced features like chatbot flows and website builders — all without needing to code. This course combines strategy, creativity, and technology to help you build automated systems that drive results. By the end of this course, you’ll be able to: - Launch targeted, compliant email campaigns that increase revenue and engagement; - Build lead generation tools (pop-ups, landing pages, chatbots) using SendPulse; - Use CRM data and segmentation to personalize communication and automate workflows. Ready to level up your marketing skills? Enroll now and start building email marketing campaigns that actually convert — with confidence, clarity, and hands-on tools.

Learn how email marketing works, why deliverability matters, and how to stay compliant. Get introduced to the SendPulse platform.

What's included

6 videos2 assignments

6 videosTotal 19 minutes
  • Introduction2 minutes
  • How emails drives revenue5 minutes
  • Compliance & permission basics4 minutes
  • Email deliverability3 minutes
  • Understanding email marketing metrics and attribution3 minutes
  • SendPulse platform tour3 minutes
2 assignmentsTotal 40 minutes
  • Introduction to email marketing30 minutes
  • Test your skills10 minutes

Set up your first campaign—from verifying your sender address to writing persuasive emails and sending targeted messages using segments.

What's included

5 videos1 assignment1 discussion prompt

5 videosTotal 15 minutes
  • What is considered permission to send emails?3 minutes
  • Copywriting that sells – subject lines & body flow2 minutes
  • How to add a new email sender address. How to verify addresses4 minutes
  • How to create and use mailing list segments3 minutes
  • How to send an email campaign3 minutes
1 assignmentTotal 30 minutes
  • Email campaigns30 minutes
1 discussion promptTotal 10 minutes
  • New Discussion Prompt10 minutes

Discover how to create smart, well-timed pop-ups with copy that converts visitors into subscribers—without annoying them.

What's included

3 videos1 reading1 assignment

3 videosTotal 8 minutes
  • Pop-up copy that converts2 minutes
  • How to create a smart pop-up3 minutes
  • How to set up a pop-up display scenario3 minutes
1 readingTotal 10 minutes
  • User Behavior and Pop-up Timing10 minutes
1 assignmentTotal 30 minutes
  • Pop-ups basics30 minutes

Turn your website into a lead-generation tool by designing pages and forms that capture email sign-ups effectively.

What's included

2 videos1 assignment

2 videosTotal 5 minutes
  • Websites as a lead generation tool2 minutes
  • How to create a website and work with site elements4 minutes
1 assignmentTotal 30 minutes
  • Untitled30 minutes

Use chatbots to engage visitors, collect leads, and automate conversations across channels like Messenger, Telegram, and your website.

What's included

3 videos2 assignments

3 videosTotal 6 minutes
  • Chatbots advantages2 minutes
  • How to manage chatbots1 minute
  • How to work with the chatbot triggers and chatbot flow builder3 minutes
2 assignmentsTotal 40 minutes
  • Chatbot basics30 minutes
  • Untitled10 minutes

Organize and track your leads with SendPulse’s CRM. Learn how to manage contacts, build pipelines, and connect email with sales.

What's included

4 videos1 reading1 assignment

4 videosTotal 10 minutes
  • Introduction to CRM3 minutes
  • How to manage contacts3 minutes
  • Pipeline basics3 minutes
  • How to view CRM statistics2 minutes
1 readingTotal 10 minutes
  • Effective CRM Pipeline Management Checklist (For Beginners) 10 minutes
1 assignmentTotal 30 minutes
  • CRM statistics30 minutes

Wrap up the course, review key concepts, and finalize your understanding of a complete, results-driven email marketing system.

What's included

1 video1 assignment

1 videoTotal 2 minutes
  • Conclusions2 minutes
1 assignmentTotal 30 minutes
  • Summary30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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