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URL: https://www.coursera.org/learn/email-marketing-training-course

⇱ Email Marketing: Automate, Convert & Scale Revenue | Coursera

Email Marketing: Automate, Convert & Scale Revenue

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Email Marketing: Automate, Convert & Scale Revenue

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Master email marketing with MailerLite to boost your business growth and reach.

  • Grow your email list using strategies like lead magnets and segmentation.

  • Create high-converting landing pages and subscription forms that attract clients.

  • Automate and optimize email campaigns with A/B testing and detailed insights.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

18 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Full Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

When every inbox is overflowing, only smart, strategic emails stand out — and sell. This Email Marketing Course gives you the complete roadmap to craft, automate, and optimize emails that not only get opened — but get results.

Discover how to create the perfect lead magnet, build a responsive subscriber list, and have landing pages that convert. With MailerLite, you can optimize list segmentation, automate workflows, and view campaign stats to understand what drives performance. Learn from practical tactics such as A/B testing, personalization, and mobile optimization to increase engagement, conversion rates, and customer loyalty. If you are an entrepreneur scaling your business, a freelancer developing brand authority, or a marketer driving measurable ROI, this is the course that turns emails into profit-generating weapons. You’ll leave with the tactics and tools that the leading brands use to own the inbox and convert subscribers into lifelong customers. Enroll today and master the art of persuasive email marketing — where every message moves your audience and multiplies your growth.

Learn why email marketing is essential and how to understand your audience’s needs. Set up your MailerLite account and create powerful lead magnets that attract and grow your subscriber list.

What's included

12 videos4 assignments

12 videos•Total 45 minutes
  • Course Introduction•1 minute
  • Why Email Marketing Is Important For Your & Your Business•4 minutes
  • Creating Your Free mailerLite Account•3 minutes
  • Knowing The MailerLite Interface•4 minutes
  • First Step: Identify Your Customer's Needs•3 minutes
  • What Are The Strategies For Building Your Email List?•5 minutes
  • What is a Lead Magnet and How It Will Help To Grow Subscriptions Exponentially•3 minutes
  • Types of Lead Magnets and How To Choose The Best One For You•9 minutes
  • Best Practices When Creating A Lead Magnet•3 minutes
  • EBook - How to Create an irresistable Lead Magnet•4 minutes
  • Video Series - How to Create an Irresistible Lead Magnet•2 minutes
  • PDF or Report - How to Create an Irrresistable Lead Magnet•3 minutes
4 assignments•Total 50 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Checkpoint Quiz•10 minutes
  • Checkpoint Quiz•10 minutes

Master subscriber management, groups, and segmentation inside MailerLite. Create high-converting landing pages and subscription forms to build a strong, engaged email list.

What's included

8 videos6 assignments

8 videos•Total 31 minutes
  • Subscriber Management Overview on MailerLite•4 minutes
  • Creating Groups on MailerLite•4 minutes
  • Importing or Exporting subscribers on MailerLite•4 minutes
  • Remove inactive subscribers on MailerLite•2 minutes
  • What is a Landing Page•3 minutes
  • Creating an Irresistible Landing Page To Attract More Clients•7 minutes
  • Creating Subscription Forms In MailerLite•5 minutes
  • Adding a subscription form to your website•2 minutes
6 assignments•Total 63 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Checkpoint Quiz•10 minutes
  • Checkpoint Quiz•4 minutes
  • Checkpoint Quiz•4 minutes

Build automated email sequences, analyze campaign performance, and apply A/B testing for better results. Learn personalization, mobile-friendly design, and best practices to keep your email account healthy and effective.

What's included

15 videos8 assignments

15 videos•Total 54 minutes
  • Introduction to Email Automation•4 minutes
  • Planning Your Email Sequence Like a Pro•5 minutes
  • Creating An Email Sequence in MailerLite for new customers•9 minutes
  • Activating and Testing your email automation•2 minutes
  • Analyzing your Campaign Data •5 minutes
  • Anti- SPAM Policy. Keeping Your account healthy.•2 minutes
  • What Is A/B Testing And Why Is It Important?•2 minutes
  • How to Plan Your A/B Test Campaign•4 minutes
  • How to Create An A/B Text In MailerLite Step By Step•3 minutes
  • What 14 studies say about the best day to send email•3 minutes
  • The style you'll use in your emails•2 minutes
  • 10 ways to ensure your emails are mobile friendly•5 minutes
  • Personalizing Your Email Content•4 minutes
  • How to Get Support from MailerLite•2 minutes
  • Summary•1 minute
8 assignments•Total 88 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Checkpoint Quiz•8 minutes
  • Checkpoint Quiz•4 minutes
  • Checkpoint Quiz•6 minutes
  • Checkpoint Quiz•10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

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181 Courses•223,226 learners

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Frequently asked questions

You do not need any prior experience! Whether you're a complete newbie or want to brush up on your email marketing skills, this course will walk you through each key approach, platform, and technique. 

This course gives you real-world experience with MailerLite, one of the best email marketing systems. You'll also gain exclusive tips on how to make lead magnets that people can't refuse, how to master email automation, and how to use A/B testing to make your campaigns better, all to get measurable results.

Being good at email marketing is a valuable skill for any marketer. You'll discover the tools and strategies you need to manage successful email campaigns, create relationships with customers, and boost your ROI—skills that are in great demand in today's employment market.  

For sure! The tools and techniques are useful for corporations, freelancers, and anybody else who wants to establish relationships with their audience. 

Of course! This course uses MailerLite for hands-on activities, but the concepts you'll learn, such as how to develop a responsive email list, create appealing lead magnets, automate emails, and run A/B tests, can be used on any email marketing platform. No matter what tools you use, you'll learn skills that will help you with your email marketing.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,