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Email Marketing

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Email Marketing

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Build effective email campaigns using Mailchimp and GetResponse with hands-on demos.

  • Design high-performing emails, templates, pop-ups, and lead-gen assets for better engagement.

  • Automate workflows, drip sequences, retargeting, and follow-up campaigns to drive conversions.

  • Apply A/B testing, segmentation, and audience strategies to boost growth, retention, and ROI.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

7 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Multichannel Marketing - Email, Content and Mobile Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

This Email Marketing course equips you with the skills to plan, design, automate, and optimize high-performing email campaigns using leading tools. Begin with the fundamentals, core principles, compliance laws, subscriber growth methods, and expectations for successful campaigns. Build a strong foundation in strategy by learning welcome, promotional, sales, retargeting, loyalty, and feedback email approaches that boost conversions and retention.

Next, gain hands-on experience with Mailchimp and GetResponse by setting up accounts, managing audiences, segmenting users, creating newsletters, and automating workflows. Learn advanced email design, templates, pop-ups, forms, and lead-generation tactics, followed by drip sequences, follow-ups, and campaign execution. Finally, explore A/B testing fundamentals, use cases, and real examples to analyze results and improve performance. By the end of this course, you will be able to: - Build effective email strategies that drive growth and conversions - Create, design, and automate campaigns with Mailchimp and GetResponse - Segment audiences, manage leads, and run drip workflows - Use A/B testing to optimize engagement and campaign ROI No prior experience required; ideal for beginners, marketers, and professionals seeking hands-on email marketing skills.

This comprehensive Email Marketing program will equip you with the skills needed to excel in digital marketing. You'll learn to create, design, and optimize email campaigns, driving engagement and business growth. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical email marketing skills, preparing you for success in the digital marketing field.

What's included

52 videos5 readings5 assignments

52 videos•Total 124 minutes
  • Email Marketing Introduction•2 minutes
  • What Will You Learn•1 minute
  • Introduction to Role of Email Marketing•0 minutes
  • Laws of Email Marketing•2 minutes
  • Importance of Email Marketing•2 minutes
  • Fundamentals of Email Marketing•2 minutes
  • Email Marketing Expectations•0 minutes
  • Gaining Email Subscribers•1 minute
  • Quick Recap•1 minute
  • Introduction to Using Emails to Increase Conversions•1 minute
  • Email Marketing Strategies to Boost Growth by 5X•2 minutes
  • Welcome and Promotional Emails•2 minutes
  • Rapidly Growing the Mailing List•1 minute
  • Send Sales and Retargeting Emails•2 minutes
  • Send Loyalty and Feedback Emails•3 minutes
  • Quick Recap•1 minute
  • Spotlight•3 minutes
  • Introduction to Using Mailchimp•0 minutes
  • Introduction to Mailchimp•1 minute
  • Importance of Mailchimp in Email Marketing•2 minutes
  • Create a Mailchimp Account•1 minute
  • Listing and Managing Audiences•1 minute
  • Demo Adding Contact on Mailchimp•5 minutes
  • Segments Groups and Tags in Mailchimp•1 minute
  • Demo Tagging and Segmenting•5 minutes
  • Creating a Mailchimp Campaign•1 minute
  • Demo Sending Mail from Mailchimp•9 minutes
  • Quick Recap•1 minute
  • Demo Zoho CRM•14 minutes
  • Introduction to Designing Emails and Campaigns•1 minute
  • Template Creation Create the Perfect Template•1 minute
  • Forms Newsletter and Pop-ups•1 minute
  • Demo Embedding Pop-up Forms•4 minutes
  • Designing Perfect Emails•1 minute
  • Lead Generation•1 minute
  • Types of Leads•1 minute
  • Automation and Campaign Execution•1 minute
  • Overview of Automation Dashboard•1 minute
  • New Subscriber Follow-ups•1 minute
  • Creating a Drip Campaign Example•1 minute
  • Quick Recap•2 minutes
  • Demo GetResponse Create a List•5 minutes
  • Demo GetResponse Create a Newsletter•9 minutes
  • Demo GetResponse Automation of Emails•10 minutes
  • Demo Automation•5 minutes
  • Introduction to Use of A/B Testing in Email Marketing•2 minutes
  • Introduction to A/B Testing•1 minute
  • Importance and Use Cases of A/B Testing in a Campaign•2 minutes
  • Analyzing Results•1 minute
  • Quick Recap•1 minute
  • Spotlight•2 minutes
  • Case Study on Skybound Entertainment•2 minutes
5 readings•Total 50 minutes
  • Role of Email Marketing•10 minutes
  • Using Emails to Increase Conversions•10 minutes
  • Using Mailchimp•10 minutes
  • Designing Emails and Campaigns•10 minutes
  • Use of A/B Testing in Email Marketing•10 minutes
5 assignments•Total 50 minutes
  • Quiz on Role of Email Marketing•10 minutes
  • Quiz on Using Emails to Increase Conversions•10 minutes
  • Quiz on Using Mailchimp•10 minutes
  • Quiz on Designing Emails and Campaigns•10 minutes
  • Quiz on Use of A/B Testing in Email Marketing•10 minutes

This comprehensive Email Marketing program will equip you with the skills needed to excel in digital marketing. You'll learn to create, design, and optimize email campaigns, driving engagement and business growth. Guided by industry experts, you'll work on real-world examples and hands-on activities to develop practical email marketing skills, preparing you for success in the digital marketing field.

What's included

1 reading2 assignments

1 reading•Total 10 minutes
  • Email Marketing Practice Project•10 minutes
2 assignments•Total 240 minutes
  • Assessment for Email Marketing 1•120 minutes
  • Assessment for Email Marketing 2•120 minutes

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Instructor

Simplilearn
87 Courses•77,755 learners

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Frequently asked questions

Beginners, marketers, entrepreneurs, and professionals looking to build job-ready email marketing skills.

Create, design, and automate email campaigns, manage audiences, segment users, run workflows, and use A/B testing to optimize engagement and ROI.

Email marketing fundamentals, growth strategies, Mailchimp and GetResponse workflows, advanced email design, automation, lead generation, and A/B testing.

Yes, it covers workflow automation, drip sequences, retargeting, and A/B testing to improve campaign performance.

The course is divided into modules: Fundamentals of Email Marketing, Email Marketing Strategies & Growth, Using Mailchimp, Advanced Email Design & Automation, and GetResponse & A/B Testing.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.