VOOZH about

URL: https://www.coursera.org/learn/email-campaign-fundamentals

⇱ Email Campaign Fundamentals | Coursera

Email Campaign Fundamentals

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Build and launch multi-part email campaigns in MailChimp, using segmentation, merge tags, and A/B tests to maximize engagement.

  • Write compelling subject lines and persuasive email copy that align with brand voice and drive readers to take action.

  • Set up automated MailChimp workflows with triggers and drip sequences, then evaluate performance data to optimize campaign flow.

  • Plan email marketing projects from kickoff to launch using timelines, peer-review processes, and structured campaign checklists.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

29 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the AI-Enhanced Email Marketer with MailChimp, Gmail and Outlook Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 13 modules in this course

Email is one of the highest-ROI channels in digital marketing — and knowing how to plan, write, launch, and optimize campaigns sets you apart. In this course, you'll build hands-on skills across the full email marketing lifecycle, from crafting compelling subject lines and persuasive copy to configuring automated workflows and running A/B tests in MailChimp.

You'll learn to segment audiences, personalize messages with merge tags, and analyze open and click-rate data to sharpen future campaigns. You'll also practice peer-review techniques that keep copy on-brand and error-free before it ever reaches an inbox. By the end, you'll be able to independently plan, produce, and optimize a multi-part email series — a portfolio-ready skill that marketing coordinators, content creators, and campaign managers use every day. No prior email marketing experience is required. Familiarity with basic digital tools and writing in a professional context will help you get started quickly.

Learners will identify the primary components of an email campaign to establish strategic foundation knowledge.

What's included

3 videos1 reading2 assignments

3 videos•Total 11 minutes
  • Why Email Campaign Components Matter for Marketing Success•2 minutes
  • Essential Components of Professional Email Campaigns•5 minutes
  • Navigating MailChimp's Campaign Component Interface•5 minutes
1 reading•Total 10 minutes
  • Strategic Email Campaign Planning Framework•10 minutes
2 assignments•Total 21 minutes
  • Email Campaign Component Checklist Development•15 minutes
  • Email Campaign Components Knowledge Check•6 minutes

Learners will use MailChimp to format and send segmented promotional emails through systematic campaign creation workflows.

What's included

2 videos2 readings3 assignments

2 videos•Total 15 minutes
  • Professional Email Formatting in MailChimp•6 minutes
  • Creating Your First MailChimp Promotional Campaign•9 minutes
2 readings•Total 19 minutes
  • MailChimp Campaign Creation Fundamentals•11 minutes
  • Podcast: Email Campaign Approval Workflows for Marketing Teams•8 minutes
3 assignments•Total 51 minutes
  • Professional Campaign Creation and Deployment•18 minutes
  • MailChimp Campaign Creation Mastery Check•8 minutes
  • AI-Enhanced Email Marketing Mastery Assessment•25 minutes

Learn to identify and apply the three key elements that make email subject lines effective and drive higher open rates.

What's included

3 videos1 reading2 assignments

3 videos•Total 13 minutes
  • Why Subject Lines Make or Break Your Email•3 minutes
  • Three Pillars of Effective Subject Lines•6 minutes
  • Analyzing High-Performing Subject Lines•4 minutes
1 reading•Total 10 minutes
  • Subject Line Psychology: What Makes People Click•10 minutes
2 assignments•Total 20 minutes
  • Subject Line Evaluation•15 minutes
  • Subject Line Elements•5 minutes

Learn systematic techniques for drafting compelling subject lines and conducting collaborative team reviews to optimize email campaign performance.

What's included

2 videos3 readings3 assignments

2 videos•Total 9 minutes
  • The Value of Subject Line Iteration•2 minutes
  • Subject Line Drafting Techniques•7 minutes
3 readings•Total 16 minutes
  • Subject Line Do's and Don'ts•5 minutes
  • Drafting Subject Lines for Different Campaign Types•6 minutes
  • Drafting Subject Lines for Different Campaign Types•5 minutes
3 assignments•Total 40 minutes
  • Subject Line Workshop•20 minutes
  • Subject Line Creation Best Practices•5 minutes
  • Course-Level Subject Line Mastery Assessment•15 minutes

Learners see how small word swaps can change what people do next, and build the skill of choosing words that earn opens and clicks. At the end of the day, your reader doesn’t want more email, they want a reason to care.

What's included

3 videos1 reading2 assignments

3 videos•Total 13 minutes
  • The Impact of Word Choice in Email Marketing•2 minutes
  • Five Categories of Power Words•6 minutes
  • Identifying and Using Power Words•5 minutes
1 reading•Total 10 minutes
  • The Psychology Behind Power Words•10 minutes
2 assignments•Total 20 minutes
  • Building Your Power Word Library•15 minutes
  • Power Words for Email Copy•5 minutes

Learners learn how to give feedback that makes an email clearer, stronger, and harder to ignore, without being subjective about it.

What's included

3 videos1 reading3 assignments

3 videos•Total 14 minutes
  • Why Peer Review Improves Email Performance•2 minutes
  • The Email Copy Review Framework•6 minutes
  • Conducting an Email Copy Review•5 minutes
1 reading•Total 8 minutes
  • Constructive Feedback Techniques for Copy Reviews•8 minutes
3 assignments•Total 50 minutes
  • Peer Copy Review Exercise•20 minutes
  • Effective Email Copy Review•5 minutes
  • Power-Up Email Copy - Final Assessment•25 minutes

Learners explore how visual consistency in email communications builds brand recognition and trust.

What's included

3 videos1 reading1 assignment

3 videos•Total 13 minutes
  • The Business Value of Visual Brand Consistency•2 minutes
  • Key Visual Branding Elements in Email•6 minutes
  • Evaluating Template Brand Compliance•5 minutes
1 reading•Total 8 minutes
  • Email Brand Guidelines Essentials•8 minutes
1 assignment•Total 5 minutes
  • Email Brand Consistency Fundamentals•5 minutes

Learners implement systematic brand corrections that transform inconsistent email templates into brand-compliant communications.

What's included

3 videos1 reading2 assignments

3 videos•Total 12 minutes
  • From Brand Guardian to Brand Ambassador•2 minutes
  • Template Correction Best Practices•5 minutes
  • Making Template Brand Corrections•5 minutes
1 reading•Total 8 minutes
  • Common Email Branding Pitfalls•8 minutes
2 assignments•Total 25 minutes
  • Brand Correction Implementation•5 minutes
  • Course-Level Brand Consistency Assessment•20 minutes

Learners will recognize the role of brand voice in email communication and understand foundational principles.

What's included

1 video1 reading2 assignments

1 video•Total 5 minutes
  • Identifying Brand Voice Elements in Emails•5 minutes
1 reading•Total 12 minutes
  • Understanding Brand Voice Fundamentals•12 minutes
2 assignments•Total 23 minutes
  • Brand Voice Assessment Challenge•15 minutes
  • Brand Voice Recognition Assessment•8 minutes

Learners will ensure all outgoing emails reflect the current brand voice and positioning strategy through practical application techniques.

What's included

1 video2 readings3 assignments

1 video•Total 3 minutes
  • The Cost of Voice Inconsistency•3 minutes
2 readings•Total 17 minutes
  • Podcast: Strategic Voice Implementation Framework•7 minutes
  • Practical Voice Application Techniques•10 minutes
3 assignments•Total 50 minutes
  • Multi-Platform Voice Implementation Project•18 minutes
  • Voice Application Mastery Assessment•7 minutes
  • Course-Level Brand Voice Mastery Assessment•25 minutes

Learners will outline the steps in planning an email marketing project from idea to launch, establishing the foundation for systematic email campaign execution.

What's included

2 videos2 readings2 assignments

2 videos•Total 7 minutes
  • How Structured Planning Prevents Email Disasters•2 minutes
  • The Four Phases of Email Marketing Projects•5 minutes
2 readings•Total 17 minutes
  • Email Marketing Project Planning Templates•10 minutes
  • Podcast: Creating an Email Project Plan•7 minutes
2 assignments•Total 25 minutes
  • Develop an Email Project Plan•20 minutes
  • Email Project Planning Fundamentals•5 minutes

Learners will create a simple visual timeline in Outlook for their next email campaign, transforming abstract project plans into actionable, shareable schedules.

What's included

3 videos1 reading2 assignments

3 videos•Total 11 minutes
  • Visual Planning Tools for Team Alignment•2 minutes
  • Outlook Calendar as a Project Management Tool•6 minutes
  • Setting Up a Campaign Timeline in Outlook •4 minutes
1 reading•Total 8 minutes
  • Best Practices for Email Project Timelines•8 minutes
2 assignments•Total 25 minutes
  • Create an Email Campaign Timeline in Outlook•20 minutes
  • Visual Timeline Creation•5 minutes

Learners will optimize email marketing workflows through repeatable processes that streamline future campaigns and eliminate common bottlenecks.

What's included

2 videos2 readings2 assignments

2 videos•Total 8 minutes
  • The Value of Repeatable Processes•2 minutes
  • Email Workflow Management Techniques•6 minutes
2 readings•Total 15 minutes
  • Email Project Management Tools Comparison•8 minutes
  • Podcast: Streamlining Workflow Processes•7 minutes
2 assignments•Total 25 minutes
  • Email Workflow Management•5 minutes
  • Course Assessment - Plan Email Projects Fast•20 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Explore more from Business Essentials

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.