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⇱ Segment Your Audience | Coursera

Segment Your Audience

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Segmentation turns mass emails into personalized engagement that builds stronger customer relationships.

  • Demographic data helps marketers tailor messages that resonate with specific audience groups.

  • Platforms like MailChimp make advanced audience segmentation accessible to all marketers.

  • Continuous testing and refinement improve audience connection and campaign effectiveness.

Details to know

Shareable certificate

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Recently updated!

April 2026

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Marketing Foundations — Copy, Lists & Compliance Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

Transform your email marketing from generic broadcasts into personalized experiences that drive real engagement. This Short Course was created to help marketing professionals accomplish targeted communication that resonates with distinct audience segments. By completing this course, you'll master the fundamentals of demographic segmentation and gain hands-on experience with MailChimp's powerful targeting tools.

By the end of this course, you will be able to: Explain what demographic segmentation involves in email marketing Use MailChimp to set up demographic segments based on collected subscriber data This course is unique because it combines strategic segmentation theory with practical MailChimp implementation, giving you immediately applicable skills that can increase campaign effectiveness by up to 760%.Learners must already be collecting demographic fields. To be successful in this project, you should have completed Module 1.1 Compose & Send First Email and possess basic familiarity with email marketing concepts.

Learners explore the strategic foundation of email segmentation and learn to identify key audience segments for targeted messaging.

What's included

2 videos2 readings1 assignment

2 videos•Total 9 minutes
  • The Business Case for Segmentation•2 minutes
  • Types of Email Segmentation•7 minutes
2 readings•Total 18 minutes
  • Segmentation Strategy Guide•8 minutes
  • Implementing Demographic Segmentation: How Industry Leaders Create Personalized Email Experiences•10 minutes
1 assignment•Total 5 minutes
  • Email Segmentation Fundamentals•5 minutes

Learners master MailChimp's segmentation tools to create, save, and apply demographic segments for targeted email campaigns.

What's included

4 videos1 reading3 assignments

4 videos•Total 14 minutes
  • Demographic Segmentation: The Perfect Starting Point•2 minutes
  • MailChimp Segmentation Tools•7 minutes
  • Setting Up Basic Segments in MailChimp - Part 1•3 minutes
  • Setting Up Basic Segments in MailChimp - Part 2•3 minutes
1 reading•Total 8 minutes
  • Data Collection for Effective Segmentation•8 minutes
3 assignments•Total 40 minutes
  • Course Assessment: Email Segmentation Mastery•15 minutes
  • Create a Demographic Segment•20 minutes
  • Creating Segments in MailChimp•5 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

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454 Courses•58,950 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.