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⇱ Basic Elements of Design: Design Principles and Software Overview | Coursera


Basic Elements of Design: Design Principles and Software Overview

Basic Elements of Design: Design Principles and Software Overview

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Gain insight into a topic and learn the fundamentals.
4.7

1,002 reviews

Beginner level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.7

1,002 reviews

Beginner level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace

What you'll learn

  • Evaluate theories of visual communication that that can be used to explain how visuals communicate to convey messages.

  • Define and use design elements and design principles and understand their significance in designing effective communication strategies.

  • Discover the design process and how it can be used effectively to research and discover creative solutions to communication problems.

  • Develop an understanding of the language and careers in visual communication.

Details to know

Shareable certificate

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Assessments

2 assignmentsΒΉ

AI Graded see disclaimer
Taught in English
97%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Graphic Design Elements for Non-Designers Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Designing for an organization, while requiring technical skill, is not just about knowing how to use a pagination program such as InDesign or manipulate photos using Photoshop. A designer is a visual storyteller, a person who pairs words with images and typography to best convey information to an audience. Good design evokes emotion and presents the news of the day with clarity and the proper tone. A business card, brochure, or website that has good design provides content that is more inviting, more easily comprehensible and is faster to process. Design isn’t about β€œmaking it look pretty,” it’s also about content, layout and audience analysis.

This module will cover the history of graphic design, uncover what graphic designers do and review the design process.

What's included

4 videos3 readings1 assignment1 discussion prompt1 plugin

4 videosβ€’Total 17 minutes
  • Course Introductionβ€’2 minutes
  • Historical Overview of Graphic Designβ€’6 minutes
  • What Do Graphic Designers Actually Do?β€’5 minutes
  • Design Processβ€’4 minutes
3 readingsβ€’Total 66 minutes
  • Course Updates and Accessibility Supportβ€’1 minute
  • Course Expectationsβ€’5 minutes
  • Graphic Design Museumsβ€’60 minutes
1 assignmentβ€’Total 60 minutes
  • Module 1 Quizβ€’60 minutes
1 discussion promptβ€’Total 60 minutes
  • Videos on Designβ€’60 minutes
1 pluginβ€’Total 30 minutes
  • Module Reviewβ€’30 minutes

This module will introduce the design principles of balance, alignment, proximity, space, repetition and contrast.

What's included

5 videos1 assignment1 discussion prompt1 plugin

5 videosβ€’Total 16 minutes
  • Overview of Design Principlesβ€’2 minutes
  • Balance and Alignmentβ€’6 minutes
  • Proximity and Spaceβ€’3 minutes
  • Repetition and Consistencyβ€’2 minutes
  • Contrast and Colorβ€’3 minutes
1 assignmentβ€’Total 60 minutes
  • Module 2 Quizβ€’60 minutes
1 discussion promptβ€’Total 60 minutes
  • Good Design vs. Not-So-Good Designβ€’60 minutes
1 pluginβ€’Total 30 minutes
  • Module Reviewβ€’30 minutes

This module will go over the expectations of projects in this specialization, how to apply the design principles to the projects, and software needed to product course projects.

What's included

2 videos2 readings1 peer review

2 videosβ€’Total 8 minutes
  • Overview of Assignments and Rubricβ€’4 minutes
  • Online and Adobe Products Overview and Usesβ€’4 minutes
2 readingsβ€’Total 120 minutes
  • Graphic Design Associations and Magazines/Websitesβ€’60 minutes
  • Design Process Worksheetβ€’60 minutes
1 peer reviewβ€’Total 120 minutes
  • Design Your Own Brochure or Business Cardβ€’120 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.7 (323 ratings)
University of Colorado Boulder
7 Coursesβ€’88,881 learners

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Learner reviews

  • 5 stars

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    3.29%

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Showing 3 of 1002

AR
Β·

Reviewed on Nov 27, 2020

This course is great for beginners regarding design principles but if you're looking for more applications on design, you may need to check tutorials or other references.

AA
Β·

Reviewed on Jul 10, 2020

I had a very good time learning and practicing the design principles through the assignments and peer group assessment. Over all it was a great time of learning. Thank you so much.

DA
Β·

Reviewed on Dec 4, 2020

Thank you so much for this great opportunity and I am so happy that I was able to finish this course. Once again Thank you so much!

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.