VOOZH about

URL: https://www.coursera.org/learn/build-and-execute-an-organisational-ai-strategy

⇱ Build and Execute an Organisational AI Strategy | Coursera


Build and Execute an Organisational AI Strategy

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Build and Execute an Organisational AI Strategy

This course is part of multiple programs.

14,980 already enrolled

Included with

β€’

Learn more

Ask Coursera

Gain insight into a topic and learn the fundamentals.
4.7

1,286 reviews

Intermediate level

Recommended experience

Flexible schedule
5 hours to complete
Learn at your own pace
96%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.7

1,286 reviews

Intermediate level

Recommended experience

Flexible schedule
5 hours to complete
Learn at your own pace
96%
Most learners liked this course

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

AI is the hottest, most exciting technology to burst onto the scene in recent years. Its impact is so big, it is revolutionizing industries all over the globe. If you are an executive, you may be wondering how to harness AI's incredible power for your organization. Well, this course is going to show you how to do just that.

This Short Course was created to help leaders in organizations harness the power of AI to create long-term value for their businesses. By completing this course you'll be able to develop and execute an effective AI Strategy for your organization that enables efficiency, growth, and an increased competitive advantage. More specifically, in this 1.5-hour long course, you will learn how to develop your organization's GenAI capability to enable the sustainable delivery of AI-powered solutions, analyze the potential applications of GenAI in your organization, identify opportunities for improvement and expansion, and apply a governance structure that assures the implementation of GenAI solutions that are ethical and compliant with legislation. This course is unique because it will give you all the essentials you will need to turn your organization into an AI-fueled powerhouse.

The course emphasizes the significance of AI in today's technological landscape, highlighting its transformative impact across industries. Led by Veronica Moran, this course focuses on empowering executives to harness AI's potential for organizational growth. Veronica, an expert in technology and innovation, specializes in leveraging emerging technologies like AI to create value for organizations. By completing this course, you will gain the tools necessary to establish sustainable AI capabilities within your organization; improve AI literacy among your staff; and identify, prioritize and implement AI solutions that are aligned with business goals, ethical and compliant.

What's included

1 video1 reading

1 videoβ€’Total 3 minutes
  • Introduction to the Course and Instructorβ€’3 minutes
1 readingβ€’Total 10 minutes
  • Course Overviewβ€’10 minutes

In this lesson, you will learn how to evaluate an organization's current GenAI capability. You'll explore how to conduct an audit and analyze an organization's capability in comparison to a capability maturity model. Then, you'll delve into the four key steps involved in designing a GenAI capability that is customized to any organization.

What's included

5 videos3 readings1 assignment

5 videosβ€’Total 40 minutes
  • Assessing You Current GenAI Capabilities: Auditβ€’8 minutes
  • Benchmarking Your Current GenAI Capabilities: AI Maturity Modelβ€’8 minutes
  • Step 1: Uplifting the AI literacy for Your Staffβ€’8 minutes
  • Step 2: Roll Out of Company-Wide AI Toolsβ€’9 minutes
  • Step 3: Human Resourcesβ€’7 minutes
3 readingsβ€’Total 30 minutes
  • How to Run a Digital Capability Assessmentβ€’10 minutes
  • Getting Started with AI Toolsβ€’10 minutes
  • How to Build an Effective Gen AI Capabilityβ€’10 minutes
1 assignmentβ€’Total 9 minutes
  • Knowledge Check: Crafting a GenAI Capability for Sustainable AI Solutionsβ€’9 minutes

In this lesson, you will explore real-world examples and learn how to to harness GenAI to mitigate against disruption, introduce efficiencies, and increase revenue for your organization.

What's included

3 videos4 readings1 assignment

3 videosβ€’Total 23 minutes
  • Mitigating Disruption in an AI Landscape: Performing a Risk Assessmentβ€’8 minutes
  • Initiatives for Introducing Efficiencesβ€’8 minutes
  • AI Initiatives: Evaluating Ideas Using the Innovation Process β€’7 minutes
4 readingsβ€’Total 40 minutes
  • Case Study: How Global Companies Use AI to Prevent Supply Chain Disruptionsβ€’10 minutes
  • Case Study: How Gen AI Is Reshaping Fashion’s Creativity and Introducing Efficienciesβ€’10 minutes
  • Case Study: How Duolingo Innovated Their Product for Effective Learningβ€’10 minutes
  • Disruptive Innovationβ€’10 minutes
1 assignmentβ€’Total 12 minutes
  • Knowledge Check: Harnessing AI: Initiatives For Improving Your Business β€’12 minutes

In this lesson, you will explore the issues of AI ethics and regulatory compliance, and gain tools for implementing an AI governance structure.

What's included

2 videos3 readings3 assignments1 ungraded lab

2 videosβ€’Total 18 minutes
  • GenAI Ethics: An Introductionβ€’10 minutes
  • Implementing AI Governance Structureβ€’8 minutes
3 readingsβ€’Total 22 minutes
  • Global Standards to Considerβ€’10 minutes
  • AIGA AI Governance Frameworkβ€’10 minutes
  • [Optional] The Generative AI Lab Playgroundβ€’2 minutes
3 assignmentsβ€’Total 56 minutes
  • Graded Quizβ€’30 minutes
  • Case Study Activity: Can Bargain Mart Modernize?β€’20 minutes
  • Knowledge Check: Structuring GenAI for Ethical Complianceβ€’6 minutes
1 ungraded labβ€’Total 60 minutes
  • [Optional] Access Your Gemini Pro GenAI Playgroundβ€’60 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructors

Instructor ratings
4.6 (1,021 ratings)
Coursera
1 Courseβ€’14,980 learners

Explore more from Leadership and Management

Why people choose Coursera for their career

πŸ‘ Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
πŸ‘ Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
πŸ‘ Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
πŸ‘ Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

  • 5 stars

    77.29%

  • 4 stars

    18.11%

  • 3 stars

    2.95%

  • 2 stars

    0.69%

  • 1 star

    0.93%

Showing 3 of 1286

AK
Β·

Reviewed on Apr 1, 2026

Wonderful course. Great learning. recommedned to everyone for AI strategy for org

IK
Β·

Reviewed on Mar 28, 2026

It is excellent course and gets many ideas for understanding and implementation. A good start in this field. Thanks

SM
Β·

Reviewed on Apr 7, 2026

Best & essential course for technologial improvent of the organizations/ bussiness.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.