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URL: https://www.coursera.org/learn/generative-ai-for-executives-and-business-leaders-integration-strategy

⇱ GenAI for Execs & Business Leaders: Integration Strategy | Coursera


GenAI for Execs & Business Leaders: Integration Strategy

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GenAI for Execs & Business Leaders: Integration Strategy

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Gain insight into a topic and learn the fundamentals.
4.8

134 reviews

Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.8

134 reviews

Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • How you can drive ROI with GenAI

  • Strategically aligning your use case and an appropriate GenAI solution suited to your needs

  • Impact of GenAI compliance and governance in relation to your organization

  • Plausible effects of GenAI cross-functionally, and in marketing, HR, ITOps, FinOps, and finance

Details to know

Shareable certificate

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Assessments

1 assignment

Taught in English

Build your subject-matter expertise

This course is part of the Generative AI for Executives and Business Leaders Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 2 modules in this course

As an executive or business leader in your organization, integrating AI well is likely number one for your strategic priorities. In this short course, hear what IBM leaders think about the essentials when it comes to strategically integrating GenAI at scale cross-functionally and within their domains.

Listen to their advice and gain insights into these key areas for your own business sectors: - Driving ROI and creating value - Leveraging your data to maintain competitive advantages - Devising appropriate use cases - Model selection - Compliance and governance Additionally, in this short, self-paced course, these leaders share their views on GenAI's potential within their respective business segments. No prior AI background is required. Join us in helping you get started with practical guidance on AI adoption!

This module sets the foundation for scaling generative AI (GenAI) from experimentation to enterprise-wide impact. You’ll explore how to move beyond pilots to full production, selecting the right AI use cases that drive measurable ROI and align with business strategy. You’ll learn the importance of responsible AI practices and identify how hybrid cloud infrastructure supports agility and scalability in AI deployment.

What's included

5 videos2 readings

5 videosβ€’Total 33 minutes
  • Course Previewβ€’1 minute
  • From Pilot to Production: Driving ROI with GenAI β€’10 minutes
  • Select the Right AI Use Case for your Business β€’4 minutes
  • How Responsible AI Can Prepare You for Regulations β€’9 minutes
  • Achieving AI-Readiness with Hybrid Cloud β€’9 minutes
2 readingsβ€’Total 10 minutes
  • Course Overview β€’5 minutes
  • Lesson Summary: Strategic Essentialsβ€’5 minutes

In this module, you’ll explore how to operationalize generative AI across core business functions. You’ll learn the foundational elements of enterprise A and understand how effective data management and model selection shape successful outcomes. Then, you’ll see AI in action across key domains, including marketing, talent management, IT operations, financial operations, and finance.

What's included

7 videos5 readings1 assignment1 discussion prompt

7 videosβ€’Total 55 minutes
  • Is Data Management the Secret to Generative AI? β€’12 minutes
  • Choose the Right AI Model for Your Use Case β€’4 minutes
  • Putting AI to Work for Marketing β€’12 minutes
  • Putting AI to Work for Talent β€’8 minutes
  • Putting AI to Work for ITOps β€’4 minutes
  • Putting AI to Work for FinOps β€’4 minutes
  • Putting AI to Work in Financeβ€’11 minutes
5 readingsβ€’Total 65 minutes
  • Lesson Summary: Elements of AI in Enterpriseβ€’5 minutes
  • Lesson Summary: Putting AI to Workβ€’5 minutes
  • Congratulations and Next Stepsβ€’10 minutes
  • [Optional] Video Companion Guidebooksβ€’40 minutes
  • Thanks from the Course Teamβ€’5 minutes
1 assignmentβ€’Total 30 minutes
  • Final Quizβ€’30 minutes
1 discussion promptβ€’Total 10 minutes
  • [Optional] AI Impact in your Organizationβ€’10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.7 (39 ratings)
IBM
3 Coursesβ€’54,722 learners

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Showing 3 of 134

JT
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Reviewed on Apr 15, 2025

Love the last section of this course when we learnt to put AI to work for the various sectors.

HN
Β·

Reviewed on Jul 3, 2025

inspiring course, which help me to open my mind and see a lot of opportunities using genAI to boosting my business.

PK
Β·

Reviewed on Nov 28, 2024

This course content gave me the rational on how to apply GenAI usecases in various departments of IT. Great Learning!

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,