Business Model & Product Pitch
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Business Model & Product Pitch
This course is part of Information Technology Entrepreneurship & Startup Specialization
Instructor: Soumya Sen
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Recommended experience
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There are 6 modules in this course
This course, "Business Model & Product Pitch," equips you with the knowledge to develop and pitch a compelling business model. You will learn about various business models, pricing frameworks, cost analysis, and growth planning. Additionally, you will create a minimum viable product (MVP), explore financing pathways, and prepare an investor pitch to attract potential investors.
What's included
3 videos
3 videos•Total 15 minutes
- Introduction to Information Technology Entrepreneurship & Startup•8 minutes
- Personal Introduction•4 minutes
- Course Overview•4 minutes
In this module, you will explore various types of business models and learn how to identify the most suitable one for your startup. You will also develop a pricing framework, considering different pricing strategies and examples to ensure your product is competitively priced.
What's included
8 videos2 assignments
8 videos•Total 46 minutes
- Module 1 Overview•1 minute
- Types of Business Models - Part 1•7 minutes
- Types of Business Models - Part 2•7 minutes
- Types of Business Models - Part 3•7 minutes
- Types of Business Models - Part 4•7 minutes
- Types of Business Models - Part 5•7 minutes
- Pricing Example•4 minutes
- Considerations for Pricing•6 minutes
2 assignments•Total 120 minutes
- Practice Exam•60 minutes
- Graded Exam•60 minutes
This module focuses on understanding and analyzing the cost structures of your business. You will learn how to calculate customer lifetime value (CLTV) and customer acquisition cost (COCA), and explore strategies to reduce COCA. Additionally, you will chart a growth plan to ensure sustainable business expansion.
What's included
8 videos2 assignments
8 videos•Total 36 minutes
- Module 2 Overview•1 minute
- Calculating CLTV•5 minutes
- CLTV with NPV•7 minutes
- Charting the Sales Process - Part 1•5 minutes
- Charting the Sales Process - Part 2•4 minutes
- Calculating COCA•8 minutes
- Reducing COCA - Part 1•4 minutes
- Reducing COCA - Part 2•3 minutes
2 assignments•Total 120 minutes
- Practice Exam•60 minutes
- Graded Exam•60 minutes
In this module, you will create a minimum viable product (MVP) and develop a comprehensive growth plan. You will also explore various financing pathways, including seed funding, angel investors, venture capital, and loans, while learning how to protect your intellectual property.
What's included
10 videos2 assignments
10 videos•Total 49 minutes
- Module 3 Overview•2 minutes
- Business Model Canvas - Example 1•5 minutes
- Business Model Canvas - Example 2•5 minutes
- What is MVP?•5 minutes
- Charting a Growth Plan•9 minutes
- Protecting IP•6 minutes
- Funding Phases•3 minutes
- Seed Funding Shares•4 minutes
- Growth-stage Financing - Angel & VCs, Loans•6 minutes
- Exit Strategies•5 minutes
2 assignments•Total 120 minutes
- Practice Exam•60 minutes
- Graded Exam•60 minutes
This module will guide you through the process of preparing and delivering an effective investor pitch. You will learn how to find and choose potential investors, create a compelling slide deck, and practice best practices for pitching to secure the necessary funding for your startup.
What's included
11 videos1 reading2 assignments
11 videos•Total 58 minutes
- Module 4 Overview•2 minutes
- Finding Potential Investors•6 minutes
- Choosing Investors•6 minutes
- Preparation Best Practices•5 minutes
- Contents of the Slide Deck•7 minutes
- Example Slide Deck - Part 1•5 minutes
- Example Slide Deck - Part 2•6 minutes
- Example Slide Deck - Part 3•5 minutes
- Example Slide Deck - Part 4•4 minutes
- Course Recap•3 minutes
- Specialization Recap•9 minutes
1 reading
- Reference Books for Additional Reading•0 minutes
2 assignments•Total 120 minutes
- Practice Exam•60 minutes
- Graded Exam•60 minutes
What's included
1 reading
1 reading•Total 10 minutes
- Carlson School of Management: Management of Information Systems (MIS) Research Center•10 minutes
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