Business Model for Entrepreneurs
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What you'll learn
Apply entrepreneurship frameworks to identify opportunities and develop viable business models.
Create value propositions, customer segments, and revenue models using the Business Model Canvas.
Validate startup ideas through customer discovery, MVP development, and market testing techniques.
Details to know
June 2026
26 assignments
See how employees at top companies are mastering in-demand skills
There are 7 modules in this course
Master entrepreneurship by learning how to turn ideas into successful businesses.
Build, validate, and scale startups using proven frameworks and real-world strategies. This course provides a complete roadmap for aspiring entrepreneurs—from identifying opportunities to validating business models and executing ideas effectively. You will learn how to use the Business Model Canvas, understand customer segments, and create compelling value propositions. Through practical examples and real-world case studies, you will explore various revenue models such as Freemium, Bait & Hook, and Platform-based businesses. The course also emphasizes customer discovery, MVP development, and validation techniques to reduce risk and improve decision-making. By the end of this course, learners will be able to confidently design, test, and refine business ideas, making them ready to launch startups or improve existing ventures.
Understand core business model components, value propositions, and platform-based strategies to build a strong entrepreneurial foundation.
What's included
9 videos4 assignments
9 videos•Total 66 minutes
- Introduction•2 minutes
- Business Model Canvas - Customer Segments & Value Proposition•11 minutes
- Customer Distribution Channels, Customer Relationships and the Revenue Streams•10 minutes
- key resources, key activities and key partnerships and the cost structure•9 minutes
- Scientific validation process, preparation of the Business model canvas.•9 minutes
- Multi Sided Platform•3 minutes
- Multi Sided Platform Examples•10 minutes
- What is Google Business Model•4 minutes
- Bait & Hook Model•8 minutes
4 assignments•Total 60 minutes
- Getting Started with Entrepreneurship•10 minutes
- Building Blocks of a Business Model•10 minutes
- Understanding Platform & Digital Models•10 minutes
- Foundations of Entrepreneurship & Business Models•30 minutes
Explore diverse revenue models and profit mechanisms to design sustainable and scalable business strategies.
What's included
9 videos4 assignments
9 videos•Total 68 minutes
- Bait & Hook Model Continue•4 minutes
- Freemium Model•12 minutes
- Product Pyramid Profit Model•10 minutes
- Long Tail, Unbundling Model•10 minutes
- Open Model•2 minutes
- Brand profits Model•9 minutes
- Direct Marketing Profit Model•5 minutes
- Installed Base Profit Model•8 minutes
- Local Leadership Model•8 minutes
4 assignments•Total 60 minutes
- Core Revenue Models•10 minutes
- Advanced Business Models•10 minutes
- Strategic Profit Approaches•10 minutes
- Revenue Models & Profit Strategies•30 minutes
Analyze market dynamics, product-service integration, and development approaches to align offerings with customer demand.
What's included
9 videos4 assignments
9 videos•Total 58 minutes
- Speciality Product Profit Model•10 minutes
- Profit Multiplier Model•5 minutes
- History of the Corporation•6 minutes
- Product Service•5 minutes
- Process & Waterfall Development•9 minutes
- Why do Startups Fail and Solution•5 minutes
- Why Business Models and Customer Segments & Value Proposition•4 minutes
- Customer Distribution Channels•8 minutes
- Customer Development Process•7 minutes
4 assignments•Total 60 minutes
- Market & Corporate Foundations•10 minutes
- Product & Development Basics•10 minutes
- Business Model Reinforcement•10 minutes
- Market Evolution & Product Thinking•30 minutes
Apply customer discovery, hypothesis testing, and MVP techniques to validate business ideas effectively.
What's included
9 videos4 assignments
9 videos•Total 55 minutes
- Hypothesis Testing and Customer Discovery•9 minutes
- Customer Validation Process•3 minutes
- Explaining Value Proposition and its Relation to Customer Segments•7 minutes
- The Discovery Process of Value Proposition•12 minutes
- Minimum Viable Product - Physical•8 minutes
- Testing the Wbmobile MVP and common mistakes with MVP•4 minutes
- Linking Value Proposition for various market types•4 minutes
- Introduction to Customer Segments•5 minutes
- The types of markets•4 minutes
4 assignments•Total 60 minutes
- Understanding Customer Needs•10 minutes
- Building Strong Value Propositions•10 minutes
- Market Fit & Segmentation•10 minutes
- Customer Discovery & Validation•30 minutes
Design distribution channels, sales funnels, and customer engagement strategies to drive business growth.
What's included
9 videos4 assignments
9 videos•Total 48 minutes
- Multi-Side Market•4 minutes
- Multi Customer Segments•5 minutes
- Customer Channel•3 minutes
- Customer Distribution Complexity•4 minutes
- Channel Economics•5 minutes
- Customer Relationship & Demand Capture•5 minutes
- Demand Creation Feed the Sales Funnel•6 minutes
- Companies that care about Revenues•8 minutes
- What is a Partner•9 minutes
4 assignments•Total 60 minutes
- Multi-Segment Market Strategies•10 minutes
- Distribution & Economics•10 minutes
- Sales Funnel & Revenue Thinking•10 minutes
- Customer Channels & Growth Mechanics•30 minutes
Develop operational strategies, resource planning, and execution frameworks for scalable business operations.
What's included
6 videos3 assignments
6 videos•Total 33 minutes
- The Four Critical Resources•8 minutes
- Bus•8 minutes
- Out Bounding•3 minutes
- Nanny Services•4 minutes
- Weddings and Pastry•7 minutes
- Pets•3 minutes
3 assignments•Total 50 minutes
- Core Business Infrastructure•10 minutes
- Service-Based Business Case Studies•10 minutes
- Resources, Operations & Execution•30 minutes
Apply entrepreneurship concepts through real-world case studies across industries and business types.
What's included
6 videos3 assignments
6 videos•Total 25 minutes
- Midnight Snacks•4 minutes
- Restaurant•4 minutes
- Tattoo•2 minutes
- Job Portal•7 minutes
- Fish•2 minutes
- Car Cleaning•6 minutes
3 assignments•Total 50 minutes
- Everyday Business Opportunities•10 minutes
- Diverse Industry Case Studies•10 minutes
- Real-World Business Applications•30 minutes
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