Financing and Profiting from Innovation for Corporate Entrepreneurs
Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Financing and Profiting from Innovation for Corporate Entrepreneurs
This course is part of Corporate Entrepreneurship: Innovating within Corporations Specialization
Instructor: Michael R. Pratt
5,251 already enrolled
Included with
Ask Coursera
47 reviews
47 reviews
Skills you'll gain
- Return On Investment
- Financial Analysis
- Business Valuation
- Capital Budgeting
- Corporate Finance
- Project Finance
- Proposal Writing
- Business Metrics
- Sales Presentations
- Entrepreneurial Finance
- Proposal Development
- Entrepreneurship
- Financial Reporting
- Financial Statements
- Financial Management
- Corporate Accounting
- Cash Flows
- Presentations
- Innovation
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
This course is for aspiring or active corporate entrepreneurs who wants to understand how to secure and manage funding for their corporate venture. We will demystify key accounting and financing concepts to give corporate entrepreneurs a guide to developing the business case for their ideas, and securing funding to translate ideas into reality.
This course focuses on four key areas: • Learning the fundamentals and how to create financial statements for new ventures within the corporate environment; • Examining valuation techniques for understanding how to assess and grow the value of the corporate venture; • Exploring the different sources of internal and external financing for the corporate venture; and • Applying lessons learned in the course to structure a funding deal and pitch the corporate venture. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-financing
In this module, we will learn the fundamentals and how to create financial statements for new ventures within the corporate environment.
What's included
12 videos8 readings2 assignments
12 videos•Total 59 minutes
- Preview of the Course•2 minutes
- Welcome to Module 1•1 minute
- Finance for the corporate entrepreneur•4 minutes
- The entrepreneurial spectrum•7 minutes
- Corporate entrepreneur vs. startup entrepreneur•6 minutes
- The "too typical" return on investment (ROI) process•7 minutes
- A better approach to return on investment (ROI)•4 minutes
- Intangible assets and return on investment (ROI)•5 minutes
- The roles of products and leadership in return on investment (ROI)•4 minutes
- Financial statement basics•4 minutes
- Financial statement details•7 minutes
- Financial metrics•7 minutes
8 readings•Total 47 minutes
- Welcome to Financing and Profiting from Innovation for Corporate Entrepreneurs•3 minutes
- Meet Michael R. Pratt•3 minutes
- Connect with your Classmates•3 minutes
- Our Recommended Textbook for the Course•3 minutes
- Income Statement Template (Optional)•10 minutes
- Cash Flow Statement Template (Optional)•10 minutes
- Balance Sheet Template (Optional)•10 minutes
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
2 assignments•Total 60 minutes
- Quiz 1•30 minutes
- Financial Metrics Exercise - Customer Acquisition Cost and Long Term Value Exercise•30 minutes
In this module, we will examine valuation techniques for understanding how to assess and grow the value of the corporate venture.
What's included
8 videos4 readings2 assignments
8 videos•Total 47 minutes
- Welcome to Module 2•1 minute
- Valuation techniques•4 minutes
- Net present value•9 minutes
- Opportunity cost of capital•5 minutes
- Why NPV is best•5 minutes
- Project payback period•4 minutes
- Internal rate of return•9 minutes
- Weighted average cost of capital•10 minutes
4 readings•Total 40 minutes
- This is why public and private tech valuations are completely different (Optional)•10 minutes
- Analyze the ROI of your innovation idea, step by step (Optional)•10 minutes
- A better way to understand internal rate of return (Optional)•10 minutes
- Take a look at some of Uber's finances in China as it eyes an IPO (Optional)•10 minutes
2 assignments•Total 60 minutes
- Quiz 2•30 minutes
- Corporate Venture Valuation Techniques Exercise•30 minutes
In this module, we will explore the different sources of internal and external financing for the corporate venture.
What's included
8 videos3 readings1 assignment
8 videos•Total 35 minutes
- Welcome to Module 3•1 minute
- Sources of funding•2 minutes
- Internal funding•3 minutes
- Customer and vendor financing•3 minutes
- Franchising•4 minutes
- Joint ventures•9 minutes
- Co-branding•7 minutes
- Licensing agreements•6 minutes
3 readings•Total 30 minutes
- How to put your money where your strategy is (Optional)•10 minutes
- How nimble resource allocation can double your company’s value (Optional)•10 minutes
- Negotiating a better joint venture (Optional)•10 minutes
1 assignment•Total 30 minutes
- Quiz 3•30 minutes
In this module, we will apply lessons learned in the course to structure a funding deal and pitch the corporate venture.
What's included
7 videos7 readings2 assignments
7 videos•Total 38 minutes
- Welcome to Module 4•1 minute
- Business proposals and the pitch•4 minutes
- How to write an effective business proposal•4 minutes
- What do your funding sources want to see•4 minutes
- How to create a pitch deck•6 minutes
- Do's and don'ts of the pitch•13 minutes
- Final thoughts•5 minutes
7 readings•Total 65 minutes
- Unearthing the sources of value hiding in your corporate portfolio (Optional)•10 minutes
- Strategic principles for competing in the digital age (Optional)•10 minutes
- Corporate venture capital (Optional)•10 minutes
- Investing in breakthrough corporate venture capital (Optional)•10 minutes
- Concrete steps for CFOs to improve strategic risk management (Optional)•10 minutes
- In search of ingenuity (Optional)•10 minutes
- Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
2 assignments•Total 60 minutes
- Quiz 4•30 minutes
- The Pitch•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Entrepreneurship
- Status: Free TrialU
University of Maryland, College Park
Course
- Status: Free TrialU
University of Maryland, College Park
Course
- Status: Free TrialU
University of Maryland, College Park
Course
- Status: Free Trial
Course
Why people choose Coursera for their career
Learner reviews
- 5 stars
75%
- 4 stars
16.66%
- 3 stars
4.16%
- 2 stars
0%
- 1 star
4.16%
Showing 3 of 47
Reviewed on May 10, 2017
Really interesting information and useful. well presented.
Reviewed on Aug 15, 2021
great course for getting knowledge about basic finance
Reviewed on Mar 23, 2025
Covers essential financial concepts such as method of financing and valuation. Would have liked detailed case studies with accompanying exercises.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.
More questions
Financial aid available,