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Developing the Opportunity for Corporate Entrepreneurs

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Developing the Opportunity for Corporate Entrepreneurs

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Gain insight into a topic and learn the fundamentals.
4.4

94 reviews

Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.4

94 reviews

Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

4 assignments¹

AI Graded see disclaimer
Taught in English
95%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Corporate Entrepreneurship: Innovating within Corporations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

For an increasing number of established companies, creating new businesses and programs within the company is an imperative for success. Maturing technologies and aging product portfolios are requiring established companies to create, develop, and sustain innovative new initiatives.

In this course, learners will develop knowledge on how to navigate the barriers to creating, developing, and sustain innovative new businesses and programs within established companies or organizations with an emphasis on: • Introducing the skills for identifying and analyzing entrepreneurial ideas within a corporate environment; • Examining entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors; • Cultivating seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition; and • Championing acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification. Try this course for FREE at https://www.coursera.org/learn/corporate-entrepreneurs-opportunity

Examine the fundamentals of corporate entrepreneurship with attention to key enablers and the value of a structure to support corporate entrepreneurship

What's included

5 videos6 readings1 peer review

5 videos•Total 25 minutes
  • Preview of the Course•6 minutes
  • A brief history of corporate entrepreneurship•4 minutes
  • Key enablers of corporate entrepreneurship•6 minutes
  • Setting up a formal structure for corporate entrepreneurship•4 minutes
  • Preview of the Corporate Entrepreneurship Specialization•5 minutes
6 readings•Total 31 minutes
  • Welcome to Developing the Opportunity for Corporate Entrepreneurs•3 minutes
  • Meet Dr. James V. Green•5 minutes
  • Connect with your Classmates•3 minutes
  • Our Recommended Textbook for the Course•5 minutes
  • The Lean Enterprise: How Corporations Can Innovate Like Startups•10 minutes
  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
1 peer review•Total 120 minutes
  • Best Practices in Corporate Entrepreneurship•120 minutes

Examine entrepreneurial thinking within yourself and your colleagues with an awareness of entrepreneurial mindset, entrepreneurial motivations, and entrepreneurial behaviors

What's included

21 videos5 readings3 assignments

21 videos•Total 204 minutes
  • Welcome to the Week•3 minutes
  • The Opportunity Analysis Canvas•3 minutes
  • What are entrepreneurial opportunities?•12 minutes
  • Asking for ideas from employees•6 minutes
  • What is strategic decision-making?•10 minutes
  • Why study strategic decision-making?•6 minutes
  • What is your decision-making style?•8 minutes
  • Designing a career path for corporate entrepreneurs•8 minutes
  • Do you have a high need for achievement?•10 minutes
  • How does individualism influence your decision-making?•7 minutes
  • Do you believe that you have control of your own destiny?•9 minutes
  • Are you able to effectively focus your time and resources?•9 minutes
  • Do friends characterize you as an optimist?•10 minutes
  • Do you have high self-efficacy?•16 minutes
  • Do you exhibit high cognitive motivation?•11 minutes
  • What is your tolerance for ambiguity?•16 minutes
  • Preparing for the pitfalls of corporate entrepreneurship•6 minutes
  • Do you have the confidence to attempt the difficult?•8 minutes
  • What is your risk tolerance?•22 minutes
  • Are your interpersonal skills well developed?•11 minutes
  • Are you rich in social capital?•16 minutes
5 readings•Total 50 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • Resource Revolution: How to Capture the Biggest Business Opportunity in a Century•10 minutes
3 assignments•Total 90 minutes
  • Challenge Activity•30 minutes
  • Challenge Activity•30 minutes
  • Challenge Activity•30 minutes

Cultivate seeing entrepreneurially within yourself and your colleagues with attention to industry conditions, industry status, macroeconomic change, and competition

What's included

16 videos4 readings3 peer reviews

16 videos•Total 174 minutes
  • Welcome to the Week•1 minute
  • What impact do knowledge conditions have in your industry?•17 minutes
  • Are the demand conditions in your industry favorable?•20 minutes
  • What is the lifecycle stage of your industry?•15 minutes
  • Is the industry capital intensive?•15 minutes
  • Is the industry advertising intensive?•14 minutes
  • Are you trying to enter a concentrated market?•5 minutes
  • What is the average size of a company in the industry?•12 minutes
  • What demographic changes are creating new market needs?•11 minutes
  • What psychographic changes are opportunistic?•8 minutes
  • What technical advancements are emerging?•11 minutes
  • What societal changes are presenting new opportunities?•6 minutes
  • What political and regulatory forces will influence the market?•9 minutes
  • How does the learning curve influence your success?•10 minutes
  • What complementary assets are critical to develop?•11 minutes
  • What is the reputation of your competitors?•8 minutes
4 readings•Total 40 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • The Opportunity Analysis Canvas•10 minutes
3 peer reviews•Total 360 minutes
  • Industry Analysis•120 minutes
  • Market Analysis•120 minutes
  • Competitive Analysis•120 minutes

Champion acting entrepreneurially within the corporate environment with an understanding of value innovation and opportunity identification

What's included

12 videos4 readings1 assignment1 peer review

12 videos•Total 88 minutes
  • Welcome to the Week•2 minutes
  • What is value innovation?•6 minutes
  • What existing factors can you eliminate?•7 minutes
  • Where can you reduce factors and not reduce value?•5 minutes
  • Which factors can you raise above competitors?•8 minutes
  • What new factors can you create?•6 minutes
  • Is the problem real?•8 minutes
  • Does your solution create value for your stakeholders?•10 minutes
  • Is your advantage superior and sustainable?•15 minutes
  • Can you build the right team at the right time?•16 minutes
  • Assembling and unleashing a diverse workforce•3 minutes
  • Final Thoughts•3 minutes
4 readings•Total 35 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • The Opportunity Analysis Canvas•10 minutes
  • Accelerate Your Career with the #1 Online Master’s Degree for Startup Entrepreneurs and Corporate Innovators•5 minutes
1 assignment•Total 30 minutes
  • Challenge Activity•30 minutes
1 peer review•Total 120 minutes
  • Value Curve Analysis•120 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.1 (16 ratings)
University of Maryland, College Park
13 Courses•205,112 learners

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Showing 3 of 94

EY
·

Reviewed on Apr 30, 2021

Excellent entrepreneurial management , startup Ideas and Corporate entrepreneurship PLUS great book of The Opportunity Analysis Canvas, James V. Green. Regards, Yasin Nur Esmael,

MS
·

Reviewed on Feb 9, 2018

You guys are great.Just love each every time i spent listing these lectures.Thank you Coursera

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.