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URL: https://www.coursera.org/projects/create-an-a-b-web-page-and-marketing-test-with-google-optimize

⇱ Create an A/B web page marketing test with Google Optimize

Create an A/B web page marketing test with Google Optimize

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Create an A/B web page marketing test with Google Optimize

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Learn, practice, and apply job-ready skills with expert guidance
4.3

(111 reviews)

Beginner level

Recommended experience

1.5 hours
Learn at your own pace
Learn, practice, and apply job-ready skills with expert guidance
4.3

(111 reviews)

Beginner level

Recommended experience

1.5 hours
Learn at your own pace

What you'll learn

  • Set up Google Optimize with Google Analytics

  • Create an A/B test web page marketing experience

  • Refine weight, audience targeting, activation and other advanced options

Details to know

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Taught in English
No downloads or installation required

Only available on desktop

Hands-on learning

Learn, practice, and apply job-ready skills in less than 2 hours

  • Receive training from industry experts
  • Gain hands-on experience solving real-world job tasks
  • Build confidence using the latest tools and technologies

About this Guided Project

In this 1.5-hour long project-based course, you will learn how to create an A/B web page marketing test with Google Optimize and Google Analytics, personalizing weight option, goals, targeting, activation, and using a sample Google Sites to practice.

Note: This course works best for learners who are based in the North America region. We’re currently working on providing the same experience in other regions.

Learn step-by-step

In a video that plays in a split-screen with your work area, your instructor will walk you through these steps:

  1. •

    Intro and get started with Google Optimize

  2. •

    Activate Google Optimize, Analytics and install the extension

  3. •

    Create a sample Google Site

  4. •

    Install Optimize, Analytics and set up the first experience

  5. •

    Create a page variant for A/B testing

  6. •

    Set up page and audience targeting

  7. •

    Create objectives

  8. •

    Finish additional settings, traffic allocation and activation events

Recommended experience

Some basic knowledge of Google Analytics is preferred for a better experience, but not mandatory.

9 project images

Instructor

Instructor ratings
4.8 (15 ratings)
48 Courses•425,173 learners

How you'll learn

  • Skill-based, hands-on learning

    Practice new skills by completing job-related tasks.

  • Expert guidance

    Follow along with pre-recorded videos from experts using a unique side-by-side interface.

  • No downloads or installation required

    Access the tools and resources you need in a pre-configured cloud workspace.

  • Available only on desktop

    This Guided Project is designed for laptops or desktop computers with a reliable Internet connection, not mobile devices.

Why people choose Coursera for their career

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Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
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Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
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Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

  • 5 stars

    71.17%

  • 4 stars

    13.51%

  • 3 stars

    3.60%

  • 2 stars

    1.80%

  • 1 star

    9.90%

Showing 3 of 111

MU
·

Reviewed on May 25, 2022

This was a good course, very beginner friendly course.

ER
·

Reviewed on Jun 4, 2022

Easy to follow along. There are moments where he asks you to pause and think about what he just shared,so you can come up with your own answer before he presents his thoughts.

CP
·

Reviewed on Aug 22, 2022

Very good project for beginners, not only for developers.

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Frequently asked questions

Because your workspace contains a cloud desktop that is sized for a laptop or desktop computer, Guided Projects are not available on your mobile device.

Guided Project instructors are subject matter experts who have experience in the skill, tool or domain of their project and are passionate about sharing their knowledge to impact millions of learners around the world.

You can download and keep any of your created files from the Guided Project. To do so, you can use the “File Browser” feature while you are accessing your cloud desktop.

At the top of the page, you can press on the experience level for this Guided Project to view any knowledge prerequisites. For every level of Guided Project, your instructor will walk you through step-by-step.

Yes, everything you need to complete your Guided Project will be available in a cloud desktop that is available in your browser.

You'll learn by doing through completing tasks in a split-screen environment directly in your browser. On the left side of the screen, you'll complete the task in your workspace. On the right side of the screen, you'll watch an instructor walk you through the project, step-by-step.