Creating Global Brands with Jagdish Sheth
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Creating Global Brands with Jagdish Sheth
This course is part of Creating a Differential Competitive Advantage -Jagdish Sheth Specialization
Instructor: Jagdish Sheth
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See how employees at top companies are mastering in-demand skills
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- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 2 modules in this course
It is becoming increasingly important to expand into foreign markets in order to achieve significant growth. This requires creating global brands such as IBM, Microsoft, Amazon, Starbucks, and Walmart. Global brands need to transcend cultural differences as well as compliance across countries with respect to logo, color, and other branding elements.
This lecture offers the blueprint to building a sustainable international brand. The implications of global competition are presented along with three models for Global Branding, namely Export, “Glocal” and Transnational brands. Finally, specific advice is offered on how to achieve this goal, which includes embracing global standards and investing in branding and marketing.
What's included
17 videos4 readings2 assignments2 discussion prompts
17 videos•Total 48 minutes
- Course Intro•0 minutes
- How to Create a Successful Global Brand - 01•2 minutes
- How to Create a Successful Global Brand - 02•3 minutes
- How to Create a Successful Global Brand - 03•2 minutes
- How to Create a Successful Global Brand - 04•3 minutes
- How to Create a Successful Global Brand - 05•3 minutes
- How to Create a Successful Global Brand - 06•2 minutes
- How to Create a Successful Global Brand - 07•2 minutes
- How to Create a Successful Global Brand - 08•5 minutes
- How to Create a Successful Global Brand - 09•2 minutes
- How to Create a Successful Global Brand - 10•3 minutes
- How to Create a Successful Global Brand - 11•2 minutes
- How to Create a Successful Global Brand - 12•4 minutes
- How to Create a Successful Global Brand - 13•3 minutes
- How to Create a Successful Global Brand - 14•3 minutes
- How to Create a Successful Global Brand - 15•3 minutes
- How to Create a Successful Global Brand - 16•3 minutes
4 readings•Total 35 minutes
- About the Assignments•10 minutes
- Discussion Forum Guidelines•10 minutes
- About Peer Reviews•10 minutes
- Get help and meet other learners in this course. Join your discussion forums!•5 minutes
2 assignments•Total 30 minutes
- Module 1 Summative Quiz•15 minutes
- Module 1 Practice Quiz•15 minutes
2 discussion prompts•Total 20 minutes
- Meet and Greet•10 minutes
- General Course Discussion•10 minutes
Certain brands are admired globally but what is a world class brand? This course precisely answers that question by looking at the six dimensions of a World Class Brand, and why a company should build such brands. In detail, it explains how there are eight ways great companies approach brand building. Additionally, a scoring card is included to measure where your company stands.
What's included
11 videos1 reading2 assignments1 peer review
11 videos•Total 39 minutes
- How Great Companies Build World Class Brands - 01•4 minutes
- How Great Companies Build World Class Brands - 02•3 minutes
- How Great Companies Build World Class Brands - 03•7 minutes
- How Great Companies Build World Class Brands - 04•2 minutes
- How Great Companies Build World Class Brands - 05•4 minutes
- How Great Companies Build World Class Brands - 06•4 minutes
- How Great Companies Build World Class Brands - 07•4 minutes
- How Great Companies Build World Class Brands - 08•3 minutes
- How Great Companies Build World Class Brands - 09•2 minutes
- How Great Companies Build World Class Brands - 10•2 minutes
- How Great Companies Build World Class Brands - 11•4 minutes
1 reading•Total 10 minutes
- About Peer Reviews•10 minutes
2 assignments•Total 30 minutes
- Module 2 Summative Quiz•15 minutes
- Module 2 Practice Quiz•15 minutes
1 peer review•Total 90 minutes
- Submit Your Project Here•90 minutes
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