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Emerging Markets - Jagdish Sheth

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Emerging Markets - Jagdish Sheth

Included with

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

6 hours to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the The 4 A's of Marketing with Jagdish Sheth Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

The rise of emerging economies is bringing significant changes in the marketing practice. The traditional notion of extending products and services designed for advanced economies is no longer as successful in emerging markets. This is primarily because of affordability and accessibility. Moreover, most consumption in emerging markets is unbranded products and services, and unorganized competition. This course identifies five dimensions where emerging markets are different. The traditional approach of think global, act local (glocal) is replaced by a new perspective of think local, act global, especially in large emerging markets such as China and India.

This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.

What's included

12 videos4 readings1 assignment2 discussion prompts

12 videos•Total 38 minutes
  • Course Intro•0 minutes
  • Impact of Emerging Markets on Marketing - 01•4 minutes
  • Impact of Emerging Markets on Marketing - 02•3 minutes
  • Impact of Emerging Markets on Marketing - 03•3 minutes
  • Impact of Emerging Markets on Marketing - 04•2 minutes
  • Impact of Emerging Markets on Marketing - 05•4 minutes
  • Impact of Emerging Markets on Marketing - 06•1 minute
  • Impact of Emerging Markets on Marketing - 07•5 minutes
  • Impact of Emerging Markets on Marketing - 08•2 minutes
  • Impact of Emerging Markets on Marketing - 09•2 minutes
  • Impact of Emerging Markets on Marketing - 10•5 minutes
  • Impact of Emerging Markets on Marketing - 11•5 minutes
4 readings•Total 40 minutes
  • About This Course•10 minutes
  • About the Assignments•10 minutes
  • Discussion Forum Guidelines•10 minutes
  • About Peer Reviews•10 minutes
1 assignment•Total 15 minutes
  • Module 1 Summative Quiz•15 minutes
2 discussion prompts•Total 20 minutes
  • Meet and Greet•10 minutes
  • General Course Discussion•10 minutes

This course not only captures the fundamental shift and the forces driving the shift in global growth, but also explores how to confront the reality of new measures of world economies. Presented are in depth analysis on the five characteristics of emerging markets, with especially Chindia shaping global markets, and the ten implications of this shift on the marketing practice.

What's included

11 videos1 assignment

11 videos•Total 52 minutes
  • Impact of Emerging Markets on Marketing - 12•4 minutes
  • Impact of Emerging Markets on Marketing - 13•6 minutes
  • Impact of Emerging Markets on Marketing - 14•3 minutes
  • Impact of Emerging Markets on Marketing - 15•3 minutes
  • Impact of Emerging Markets on Marketing - 16•3 minutes
  • Impact of Emerging Markets on Marketing - 17•6 minutes
  • Impact of Emerging Markets on Marketing - 18•4 minutes
  • Impact of Emerging Markets on Marketing - 19•8 minutes
  • Impact of Emerging Markets on Marketing - 20•2 minutes
  • Impact of Emerging Markets on Marketing - 21•7 minutes
  • Impact of Emerging Markets on Marketing - 22•4 minutes
1 assignment•Total 15 minutes
  • Module 2 Summative Quiz•15 minutes

What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.

What's included

6 videos

6 videos•Total 21 minutes
  • Think Global, Act Local - 01•5 minutes
  • Think Global, Act Local - 02•4 minutes
  • Think Global, Act Local - 03•3 minutes
  • Think Global, Act Local - 04•2 minutes
  • Think Global, Act Local - 05•3 minutes
  • Think Global, Act Local - 06•5 minutes

What is the next paradigm for International Marketing? This course not only answers this question succinctly but also focuses on the four forces driving this fundamental shift from the old ‘Glocal’ model. It explains in depth on how to successfully implement Local, Act Global Strategy by offering a 6-point strategic framework.

What's included

7 videos1 reading1 assignment1 peer review

7 videos•Total 24 minutes
  • Think Global, Act Local - 07•4 minutes
  • Think Global, Act Local - 08•4 minutes
  • Think Global, Act Local - 09•4 minutes
  • Think Global, Act Local - 10•4 minutes
  • Think Global, Act Local - 11•2 minutes
  • Think Global, Act Local - 12•5 minutes
  • Think Global, Act Local - 13•2 minutes
1 reading•Total 10 minutes
  • About Peer Reviews•10 minutes
1 assignment•Total 30 minutes
  • Modules 3 & 4 Summative Quiz•30 minutes
1 peer review•Total 90 minutes
  • Submit Your Project Here•90 minutes

Earn a career certificate

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Instructor

Kennesaw State University
23 Courses•8,701 learners

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