Creating Infographics with GenAI for Marketing
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Creating Infographics with GenAI for Marketing
Instructor: Annerie du Plessis
1,598 already enrolled
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What you'll learn
Evaluate the advantages and limitations of using infographics for communication and process improvement within different organizational contexts.
Utilize AI tools to generate content, design elements and data visualizations aligned with specific infographic objectives and target audiences.
Develop an infographic that effectively communicates a complex work process to a specific target audience.
Skills you'll gain
Tools you'll learn
Details to know
4 assignments
See how employees at top companies are mastering in-demand skills
There are 4 modules in this course
Did you know that 65% of people are visual learners, and infographics can increase information retention by up to 65%.
Want to unlock the power of visuals to simplify complex processes and engage your audience? This Short Course was created to help you accomplish the art of crafting impactful infographics using AI tools. By completing this course, you'll be able to confidently evaluate when and how to use infographics for maximum impact. You will also harness the power of AI tools like ChatGPT and Piktochart to streamline content creation, design, and data visualization. Finally, you will develop clear and visually appealing infographics that effectively communicate complex work processes to your team, organization, or clients. More specifically, in this 2-hour long course, you will learn how to evaluate the advantages and limitations of using infographics for communication and process improvement within different organizational contexts. You will also discover how to use the appropriate AI tools to generate content, design elements, and data visualizations aligned with specific infographic objectives and target audiences. Finally, you will develop an infographic that effectively communicates a complex work process to a specific target audience, incorporating basic design principles and utilizing AI tools to streamline the creation process. This project is unique because you'll gain hands-on experience with cutting-edge AI visualization tools. It will benefit you to have basic design knowledge, familiarity with web-based applications, and an understanding of your target audience.
This course is designed to equip you with the knowledge and skills to effectively leverage AI tools using basic graphic design elements and principles to create an infographic that simplifies a complex work process for your team, organization, or client.
What's included
1 video1 reading
1 video•Total 4 minutes
- Welcome to the Course•4 minutes
1 reading•Total 3 minutes
- Course Overview•3 minutes
This lesson dives deep into the strategic use of infographics within organizations. You'll explore the strengths of infographics for clear communication and efficient process improvement. You'll also critically analyze the limitations of infographics to ensure you're recommending the right tool for the job.
What's included
2 videos1 reading1 assignment
2 videos•Total 12 minutes
- The Power of Infographics: Advantages and Applications•7 minutes
- Beyond the Hype: Limitations and Considerations•5 minutes
1 reading•Total 10 minutes
- A Beginner’s Guide to Creating Shareable Infographics•10 minutes
1 assignment•Total 9 minutes
- Practice Quiz•9 minutes
Level up your infographic game with the power of AI! This session dives deep into utilizing ChatGPT and Piktochart to streamline the creation process while maximizing impact.
What's included
3 videos1 reading1 assignment
3 videos•Total 21 minutes
- AI Tools for infographics: ChatGPT and Piktochart•6 minutes
- Leveraging AI Tools: Streamlining Content and Design•6 minutes
- AI-Powered Content and Design: Crafting Infographics for Impact•8 minutes
1 reading•Total 10 minutes
- AI and You: A Collaborative Approach to Infographic Creation•10 minutes
1 assignment•Total 12 minutes
- Practice Quiz•12 minutes
This session empowers you to unlock the power of infographics for simplifying and explaining even the most intricate work processes by leveraging AI tools, like ChatGPT and Piktochart, to streamline content generation, design elements, and data visualization.
What's included
4 videos2 readings2 assignments
4 videos•Total 21 minutes
- Deconstructing the Process: Understanding Your Subject Matter•4 minutes
- Design Fundamentals for Infographics: Crafting Clarity and Impact•6 minutes
- Refining and Polishing: Feedback, Iteration and Finalization•5 minutes
- Hands-On Activity: Walkthrough•6 minutes
2 readings•Total 20 minutes
- Evaluate Yourself•10 minutes
- Hands-On Activity: Crafting a Cybersecurity Infographic Focusing on Phishing Attacks•10 minutes
2 assignments•Total 27 minutes
- Practice Quiz•9 minutes
- Graded Quiz•18 minutes
Instructor
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Michigan State University
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