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URL: https://www.coursera.org/learn/customer-centric-enterprise-product-lifecycle-management

⇱ Customer-Centric Enterprise: Product Lifecycle Management | Coursera


Customer-Centric Enterprise: Product Lifecycle Management

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Customer-Centric Enterprise: Product Lifecycle Management

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Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
7 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
7 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • How to build and implement a product platform strategy. Understand the organizational governance and Risk framework in a Product Enterprise.

  • Align organizational functions to transform to a product-first approach and improve organization value creation through scaled product framework

  • Understand Product Enterprise and how it works. Achieve strategic and operational enterprise alignment using the OKR framework across portfolio.

Details to know

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Assessments

14 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Lean Product Portfolio Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 5 modules in this course

This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organization’s Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:

1. Understanding a Product Enterprise and how it works 2. Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio 3. Building & implementing a product platform strategy 4. Organizational Governance and Risk framework in a Product Enterprise 5. Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach 6. Maximizing organizational value creation through a scaled product framework Syllabus Week 1: Product Enterprise Operating Model - Customer Centric Organizational Culture - Customer Centric Enterprise Structure - North Star Metric Framework Week 2: Product Portfolio Strategy Frameworks - Product Portfolio Analysis - Macro Strategy Models - Targeted Strategy Models Week 3 :Product Category Design & Strategy - Understanding Product Category Design - Shaping with Success Stories - Category Design Frameworks Bonus Week Material on AI - AI Fundamentals for Product Managers PART 1 & PART 2 - AI-Driven Product Innovation - Scaling AI Across the Product Enterprise - Scale AI Responsibly

What's included

3 videos9 readings4 assignments

3 videosβ€’Total 52 minutes
  • Customer Centric Organizational Culture - Videoβ€’18 minutes
  • Customer Centric Enterprise Structure - Videoβ€’21 minutes
  • North Star Metric Framework - Videoβ€’13 minutes
9 readingsβ€’Total 29 minutes
  • Welcome to Customer-Centric Enterprise: Scale Product Lifecycle Managementβ€’1 minute
  • Course Syllabusβ€’4 minutes
  • Meet Your Instructorβ€’2 minutes
  • Don't Forget to Claim You Some PDUs!β€’1 minute
  • Customer Centric Organizational Culture - Lesson Summaryβ€’6 minutes
  • Customer Centric Enterprise Structure - Lesson Summaryβ€’7 minutes
  • North Star Metric Framework - Lesson Summaryβ€’5 minutes
  • Leverage Your Learning Today!β€’1 minute
  • Is a Master’s in Product Management Right for You?β€’2 minutes
4 assignmentsβ€’Total 37 minutes
  • Week 1 Quizβ€’30 minutes
  • Customer Centric Organizational Culture - Knowledge Checkβ€’2 minutes
  • Customer Centric Enterprise Structure - Knowledge Checkβ€’3 minutes
  • North Star Metric Framework -Knowledge Checkβ€’2 minutes

What's included

3 videos3 readings4 assignments

3 videosβ€’Total 51 minutes
  • Product Portfolio Analysis - Videoβ€’20 minutes
  • Macro Strategy Models - Videoβ€’18 minutes
  • Targeted Strategy Models - Videoβ€’13 minutes
3 readingsβ€’Total 16 minutes
  • Product Portfolio Analysis - Lesson Summaryβ€’6 minutes
  • Macro Strategy Models - Lesson Summaryβ€’5 minutes
  • Targeted Strategy Models - Lesson Summaryβ€’5 minutes
4 assignmentsβ€’Total 36 minutes
  • Week 2 Quizβ€’30 minutes
  • Product Portfolio Analysis - Knowledge Checkβ€’2 minutes
  • Macro Strategy Models - Knowledge Checkβ€’2 minutes
  • Targeted Strategy Models - Knowledge Checkβ€’2 minutes

What's included

3 videos3 readings4 assignments

3 videosβ€’Total 31 minutes
  • Understanding Product Category Design - Videoβ€’8 minutes
  • Shaping with Success Stories - Videoβ€’8 minutes
  • Category Design Frameworks - Videoβ€’14 minutes
3 readingsβ€’Total 17 minutes
  • Understanding Product Category Design - Lesson Summaryβ€’5 minutes
  • Shaping with Success Stories - Lesson Summaryβ€’5 minutes
  • Category Design Frameworks - Lesson Summaryβ€’7 minutes
4 assignmentsβ€’Total 37 minutes
  • Week 3 Quizβ€’30 minutes
  • Understanding Product Category Design - Knowledge Checkβ€’2 minutes
  • Shaping with Success Stories - Knowledge Checkβ€’3 minutes
  • Category Design Frameworks - Knowledge Checkβ€’2 minutes

What's included

2 readings2 assignments

2 readingsβ€’Total 2 minutes
  • Please leave a review!β€’1 minute
  • Don't Forget to Claim Yourself Some PDUs!β€’1 minute
2 assignmentsβ€’Total 47 minutes
  • Final Examβ€’45 minutes
  • Class Central Feedback Quizβ€’2 minutes

What's included

6 videos6 readings

6 videosβ€’Total 75 minutes
  • Bonus Week Material Intro - Videoβ€’1 minute
  • AI Fundamentals for Product Managers PART 1 - Videoβ€’13 minutes
  • AI Fundamentals for Product Managers PART 2 - Videoβ€’16 minutes
  • AI-Driven Product Innovation - Videoβ€’13 minutes
  • Scaling AI Across the Product Enterprise - Videoβ€’18 minutes
  • Scale AI Responsibly - Videoβ€’14 minutes
6 readingsβ€’Total 17 minutes
  • Bonus Week Introduction - Lesson Summaryβ€’1 minute
  • AI Fundamentals for Product Managers PART 1 - Lesson Summaryβ€’1 minute
  • AI Fundamentals for Product Managers PART 2 - Lesson Summaryβ€’3 minutes
  • AI-Driven Product Innovation - Lesson Summaryβ€’5 minutes
  • Scaling AI Across the Product Enterprise - Lesson Summaryβ€’3 minutes
  • Scale AI Responsibly - Lesson Summaryβ€’4 minutes

Earn a career certificate

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Instructor

University of Maryland, College Park
3 Coursesβ€’1,157 learners

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To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

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