Customer-Centric Enterprise: Product Lifecycle Management
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Customer-Centric Enterprise: Product Lifecycle Management
This course is part of Lean Product Portfolio Management Specialization
Instructor: Tushar Rathod
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What you'll learn
How to build and implement a product platform strategy. Understand the organizational governance and Risk framework in a Product Enterprise.
Align organizational functions to transform to a product-first approach and improve organization value creation through scaled product framework
Understand Product Enterprise and how it works. Achieve strategic and operational enterprise alignment using the OKR framework across portfolio.
Skills you'll gain
- Product Marketing
- Customer experience strategy (CX)
- Product Strategy
- Culture Transformation
- Value Propositions
- Governance
- Responsible AI
- Organizational Structure
- Innovation
- Enterprise Modeling
- Governance Risk Management and Compliance
- Customer Insights
- Product Planning
- Business Strategy
- Product Lifecycle Management
- Product Management
- Enterprise Risk Management (ERM)
- AI Product Strategy
- AI Enablement
- Business Metrics
Details to know
14 assignments
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There are 5 modules in this course
This course provides a flexible and customizable playbook to build out a Product Enterprise and evolve an organizationβs Business Model. It explores the build out of a robust thought framework, creation and alignment of multiple building blocks to evolve a fully operational model of a scaled product enterprise. Specifically, it explores the following key concepts:
1. Understanding a Product Enterprise and how it works 2. Achieving strategic and operational enterprise alignment using the OKR framework across the product portfolio 3. Building & implementing a product platform strategy 4. Organizational Governance and Risk framework in a Product Enterprise 5. Aligning organizational functions (like Marketing, Sales, Finance, HR) transform to a product-first approach 6. Maximizing organizational value creation through a scaled product framework Syllabus Week 1: Product Enterprise Operating Model - Customer Centric Organizational Culture - Customer Centric Enterprise Structure - North Star Metric Framework Week 2: Product Portfolio Strategy Frameworks - Product Portfolio Analysis - Macro Strategy Models - Targeted Strategy Models Week 3 :Product Category Design & Strategy - Understanding Product Category Design - Shaping with Success Stories - Category Design Frameworks Bonus Week Material on AI - AI Fundamentals for Product Managers PART 1 & PART 2 - AI-Driven Product Innovation - Scaling AI Across the Product Enterprise - Scale AI Responsibly
What's included
3 videos9 readings4 assignments
3 videosβ’Total 52 minutes
- Customer Centric Organizational Culture - Videoβ’18 minutes
- Customer Centric Enterprise Structure - Videoβ’21 minutes
- North Star Metric Framework - Videoβ’13 minutes
9 readingsβ’Total 29 minutes
- Welcome to Customer-Centric Enterprise: Scale Product Lifecycle Managementβ’1 minute
- Course Syllabusβ’4 minutes
- Meet Your Instructorβ’2 minutes
- Don't Forget to Claim You Some PDUs!β’1 minute
- Customer Centric Organizational Culture - Lesson Summaryβ’6 minutes
- Customer Centric Enterprise Structure - Lesson Summaryβ’7 minutes
- North Star Metric Framework - Lesson Summaryβ’5 minutes
- Leverage Your Learning Today!β’1 minute
- Is a Masterβs in Product Management Right for You?β’2 minutes
4 assignmentsβ’Total 37 minutes
- Week 1 Quizβ’30 minutes
- Customer Centric Organizational Culture - Knowledge Checkβ’2 minutes
- Customer Centric Enterprise Structure - Knowledge Checkβ’3 minutes
- North Star Metric Framework -Knowledge Checkβ’2 minutes
What's included
3 videos3 readings4 assignments
3 videosβ’Total 51 minutes
- Product Portfolio Analysis - Videoβ’20 minutes
- Macro Strategy Models - Videoβ’18 minutes
- Targeted Strategy Models - Videoβ’13 minutes
3 readingsβ’Total 16 minutes
- Product Portfolio Analysis - Lesson Summaryβ’6 minutes
- Macro Strategy Models - Lesson Summaryβ’5 minutes
- Targeted Strategy Models - Lesson Summaryβ’5 minutes
4 assignmentsβ’Total 36 minutes
- Week 2 Quizβ’30 minutes
- Product Portfolio Analysis - Knowledge Checkβ’2 minutes
- Macro Strategy Models - Knowledge Checkβ’2 minutes
- Targeted Strategy Models - Knowledge Checkβ’2 minutes
What's included
3 videos3 readings4 assignments
3 videosβ’Total 31 minutes
- Understanding Product Category Design - Videoβ’8 minutes
- Shaping with Success Stories - Videoβ’8 minutes
- Category Design Frameworks - Videoβ’14 minutes
3 readingsβ’Total 17 minutes
- Understanding Product Category Design - Lesson Summaryβ’5 minutes
- Shaping with Success Stories - Lesson Summaryβ’5 minutes
- Category Design Frameworks - Lesson Summaryβ’7 minutes
4 assignmentsβ’Total 37 minutes
- Week 3 Quizβ’30 minutes
- Understanding Product Category Design - Knowledge Checkβ’2 minutes
- Shaping with Success Stories - Knowledge Checkβ’3 minutes
- Category Design Frameworks - Knowledge Checkβ’2 minutes
What's included
2 readings2 assignments
2 readingsβ’Total 2 minutes
- Please leave a review!β’1 minute
- Don't Forget to Claim Yourself Some PDUs!β’1 minute
2 assignmentsβ’Total 47 minutes
- Final Examβ’45 minutes
- Class Central Feedback Quizβ’2 minutes
What's included
6 videos6 readings
6 videosβ’Total 75 minutes
- Bonus Week Material Intro - Videoβ’1 minute
- AI Fundamentals for Product Managers PART 1 - Videoβ’13 minutes
- AI Fundamentals for Product Managers PART 2 - Videoβ’16 minutes
- AI-Driven Product Innovation - Videoβ’13 minutes
- Scaling AI Across the Product Enterprise - Videoβ’18 minutes
- Scale AI Responsibly - Videoβ’14 minutes
6 readingsβ’Total 17 minutes
- Bonus Week Introduction - Lesson Summaryβ’1 minute
- AI Fundamentals for Product Managers PART 1 - Lesson Summaryβ’1 minute
- AI Fundamentals for Product Managers PART 2 - Lesson Summaryβ’3 minutes
- AI-Driven Product Innovation - Lesson Summaryβ’5 minutes
- Scaling AI Across the Product Enterprise - Lesson Summaryβ’3 minutes
- Scale AI Responsibly - Lesson Summaryβ’4 minutes
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University of Maryland, College Park
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