Enterprise Product Management Fundamentals
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Enterprise Product Management Fundamentals
This course is part of multiple programs.
Instructor: Microsoft
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Skills you'll gain
- Product Strategy
- Cross-Functional Team Leadership
- Product Requirements
- Enterprise Security
- Market Research
- Competitive Analysis
- Product Development
- Product Planning
- Business Research
- Compliance Management
- Market Analysis
- Product Management
- Product Lifecycle Management
- AI Product Strategy
- Cross-Functional Collaboration
- Agile Product Development
- Agile Methodology
- Product Roadmaps
- New Product Development
Tools you'll learn
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- Earn a shareable career certificate
There are 5 modules in this course
Explore the core of enterprise product management. This course lays the groundwork for managing the entire product lifecycle, from initial concept to successful launch. You'll learn essential methodologies, principles, and concepts that span various industries, enabling you to align product development with business goals and customer needs. Explore real-world case studies, identifying critical decision points and potential challenges. Gain practical experience with Microsoft tools and methodologies, understand security and compliance considerations, and learn to collaborate effectively with cross-functional teams in enterprise settings. This course prepares you to oversee the end-to-end product development process, ensuring a solid foundation for your product management career.
By the end of the course, you will be able to: - Describe core product management concepts, principles, and methodologies across various industries demonstrating an understanding of how these principles adapt to different product contexts. - Develop skills to coordinate and oversee the development of products from initial idea to release. - Oversee the end-to-end process of product development from design to launch. - Align product development with business goals and customer needs. - Apply Microsoft tools and methodologies for enterprise product management - Understand security and compliance considerations in enterprise software - Collaborate effectively with cross-functional teams in enterprise settings… A Microsoft 365 license or free trial is needed to complete the course activities.
By the end of this module, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.
What's included
8 videos12 readings4 assignments1 discussion prompt
8 videos•Total 32 minutes
- The product management journey begins•5 minutes
- A day in the life of a product manager•2 minutes
- Day in the life•5 minutes
- The product manager's skill set•2 minutes
- Choosing your tools for success•4 minutes
- Using Copilot for product management tasks•6 minutes
- Popular product management frameworks•5 minutes
- Agile vs. Waterfall•2 minutes
12 readings•Total 120 minutes
- Microsoft AI Product Manager program set up•10 minutes
- The core competencies of product management•10 minutes
- The product manager's impact on the bottom line•10 minutes
- Enterprise software product management fundamentals•10 minutes
- Case study: Managing enterprise cloud products•10 minutes
- Essential skills for successful product managers•10 minutes
- Navigating tools and technologies•10 minutes
- How to set yourself up for success•10 minutes
- Getting started with Power BI and Microsoft Project•10 minutes
- Kanban, Scrum, and Waterfall•10 minutes
- Choosing the right methodology for your product•10 minutes
- Enterprise development frameworks•10 minutes
4 assignments•Total 90 minutes
- Product management methodologies•30 minutes
- Activity: Creating a compliant development process•30 minutes
- Assessing the core responsibilities and skills of a product manager•15 minutes
- Responsibilities of a product manager•15 minutes
1 discussion prompt•Total 10 minutes
- Reflect on your own experiences working on projects or teams•10 minutes
By the end of this module, you will be introduced to conducting effective market research and competitive analysis, gathering and interpreting relevant data, and using these insights to make informed product decisions.
What's included
7 videos7 readings4 assignments
7 videos•Total 30 minutes
- Unveiling market needs•3 minutes
- Designing effective surveys•7 minutes
- Using Copilot for market research•5 minutes
- The art of competitive analysis•4 minutes
- Using Power BI for market intelligence•4 minutes
- How product managers use data to drive decisions•4 minutes
- Navigating the sea of information•2 minutes
7 readings•Total 70 minutes
- Surveys, interviews, and focus groups•10 minutes
- Market research techniques•10 minutes
- A framework for competitive intelligence•10 minutes
- Exploring diverse market research methods•10 minutes
- Choosing the right tools for the job•10 minutes
- Understanding Enterprise software buyers•10 minutes
- Data-driven product management•10 minutes
4 assignments•Total 90 minutes
- Applying market research and competitive analysis•30 minutes
- Activity: Enterprise software market analysis•30 minutes
- Evaluating market research techniques•15 minutes
- Methods for collecting and analyzing market data•15 minutes
By the end of this module, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.
What's included
7 videos9 readings4 assignments
7 videos•Total 29 minutes
- The product development life cycle•3 minutes
- Exploring the stages of product development•5 minutes
- Continuous improvement and iteration•2 minutes
- Managing product development tools and techniques•5 minutes
- Enterprise documentation best practices•6 minutes
- Minimize risk, maximize success•6 minutes
- Navigating challenges with confidence•2 minutes
9 readings•Total 90 minutes
- From discovery to post-launch optimization•10 minutes
- A product manager's checklist•10 minutes
- Security and compliance in enterprise development•10 minutes
- Effective testing checklists•10 minutes
- Cross-functional collaboration•10 minutes
- Managing a mature product•10 minutes
- Creating and maintaining enterprise documentation•10 minutes
- Risk management in product development•10 minutes
- Lessons from product development challenges•10 minutes
4 assignments•Total 90 minutes
- Identifying and mitigating risks in product development•30 minutes
- Activity: Product development process•30 minutes
- Stages and challenges of the product development life cycle•15 minutes
- Creating key product documentation•15 minutes
By the end of this module, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.
What's included
7 videos10 readings4 assignments
7 videos•Total 28 minutes
- The power of a product vision•3 minutes
- Defining a product vision•6 minutes
- From strategy to execution•2 minutes
- The art of the value proposition•5 minutes
- Communicating value with Microsoft enterprise tools•5 minutes
- SWOT analysis explained•5 minutes
- Your product's x-ray vision•3 minutes
10 readings•Total 100 minutes
- Understanding product vision ownership•10 minutes
- Crafting a compelling product vision•10 minutes
- Integrating security and compliance into product vision•10 minutes
- Communicating your product's unique benefits•10 minutes
- SWOT analysis and Porter's Five Forces•10 minutes
- The strategic compass•10 minutes
- Beyond features and benefits•10 minutes
- Your product's elevator pitch•10 minutes
- Strategic frameworks for product managers•10 minutes
- Case study: Analyzing the enterprise software market•10 minutes
4 assignments•Total 90 minutes
- Product vision and value proposition•30 minutes
- Defining and applying product vision•15 minutes
- Creating effective value propositions•15 minutes
- Activity: Enterprise software product strategy•30 minutes
By the end of this module, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.
What's included
8 videos5 readings4 assignments
8 videos•Total 29 minutes
- A visual guide to the future•2 minutes
- Balancing strategic value and customer needs•5 minutes
- Navigating product development•2 minutes
- Using Microsoft Project for enterprise roadmaps•5 minutes
- The prioritization puzzle•3 minutes
- Balancing business goals and customer needs•5 minutes
- Stakeholder management•5 minutes
- Harmonizing diverse perspectives•2 minutes
5 readings•Total 50 minutes
- Building a product roadmap•10 minutes
- Clarity is key•10 minutes
- Product roadmap best practices for new PMs•10 minutes
- Making tough choices in product development•10 minutes
- Building strong relationships with stakeholders•10 minutes
4 assignments•Total 90 minutes
- Product roadmapping and prioritization•30 minutes
- Activity : Enterprise software release planning•30 minutes
- Building and utilizing product roadmaps and requirements•15 minutes
- Feature prioritization frameworks•15 minutes
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Reviewed on Jul 9, 2025
This course gives you all the essential techniques and tools to succeed as a Product Manager even if you're starting from scratch.
Reviewed on Jan 10, 2026
this course showed me a proper direction and vision on how the world of product development happens across different industries.
Reviewed on Jul 3, 2025
Good content, some of the Ai marking was a bit glitchy
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