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The Complete Product Management Fundamentals

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The Complete Product Management Fundamentals

This course is part of Product Management Specialization

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Understand the role and responsibilities of a product manager and how they drive business success.

  • Master Agile methodologies, including sprints, Kanban boards, and Agile rituals.

  • Learn to use project management tools like Trello, Jira, and Microsoft Teams effectively.

  • Design wireframes, create roadmaps, and implement A/B testing for data-driven product optimization.

Details to know

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Assessments

12 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Product Management Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 12 modules in this course

This course features Coursera Coach!

A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Product management is the heartbeat of any successful product, and this course will guide you through every aspect of the field. You’ll gain a strong foundational understanding of product management, from its role in an organization to the methodologies that shape product development. By the end, you’ll be able to navigate the life cycle of a product, understand the skills of a product manager, and tackle day-to-day product challenges confidently. The course takes you on a step-by-step journey, starting with a deep dive into the role of a product manager and the difference between product and project management. From there, you’ll explore Agile methodologies, a critical approach for modern product management, learning how to apply Agile principles and tools like Scrum, Kanban, and sprints to enhance productivity. This section also helps you understand the cultural and operational shift to Agile. As you move through the course, you’ll learn about product road mapping, wireframing, A/B testing, and key tools such as Trello, Jira, Microsoft Teams, and Planner for managing tasks and collaboration. These real-world tools will enhance your ability to handle complex product management projects, setting you up for success in any industry. This course is perfect for anyone interested in becoming a product manager. Whether you are starting your career, transitioning from a different role, or looking to refine your skills, you’ll find the resources and insights necessary to advance your understanding of product management. No prior experience is needed, though familiarity with project management or product development is a plus.

In this module, we will lay the foundation for your journey into product management. You will get a clear overview of the course structure, understand what constitutes a product, and explore real-world examples that will guide your learning throughout the course.

What's included

3 videos2 readings

3 videosTotal 19 minutes
  • Welcome to Product Management3 minutes
  • Introduction to Product Management1 minute
  • What Is a Product?15 minutes
2 readingsTotal 20 minutes
  • Introduction to the Course 'The Complete Product Management Fundamentals'10 minutes
  • Full Course Resources10 minutes

In this module, we will delve into the fundamental roles and responsibilities of a product manager. You'll learn how product management differs from project management and gain insights into what it takes to excel in this profession.

What's included

3 videos1 assignment

3 videosTotal 22 minutes
  • The Role of a Product Manager Part 16 minutes
  • The Role of a Product Manager Part 28 minutes
  • Product Management Versus Project Management8 minutes
1 assignmentTotal 15 minutes
  • The Basics - Assessment15 minutes

In this module, we will explore Agile as a pivotal framework for product management. You’ll gain a comprehensive understanding of Agile principles, roles, and practices, including sprints, backlogs, and Kanban boards, and see how they drive success in product development.

What's included

17 videos1 assignment

17 videosTotal 89 minutes
  • What Is Agile?1 minute
  • Why Go Agile?1 minute
  • How It All Began -The History of Agile1 minute
  • The Different Agile Methodologies1 minute
  • Agile Principles2 minutes
  • The Agile Culture1 minute
  • The Agile Roles3 minutes
  • Agile Concepts9 minutes
  • Agile Artifacts4 minutes
  • Agile Rituals4 minutes
  • Agile Tools4 minutes
  • Agile Versus Waterfall4 minutes
  • Agile FAQs8 minutes
  • Agile Myths3 minutes
  • The Agile Knowledge Base1 minute
  • Case Study: Agile in HealthCare and Supply Chain | Agile Interview38 minutes
  • Real-World Example of an Agile Kanban Board in Trello7 minutes
1 assignmentTotal 15 minutes
  • Agile Essentials for Product Managers - Assessment15 minutes

In this module, we will focus on the practical application of product management concepts. Learn to utilize metrics, analytics, and roadmapping tools to guide product strategies, and explore how to apply these skills through hands-on examples.

What's included

4 videos1 assignment

4 videosTotal 49 minutes
  • Metrics and Analytics in Product Management18 minutes
  • Road Mapping in Product Management10 minutes
  • A Real-World Example of a Product Roadmap in Trello9 minutes
  • A Real-World Example of a Product Roadmap in Jira12 minutes
1 assignmentTotal 15 minutes
  • Practical Applications - Assessment15 minutes

In this module, we will examine the importance of wireframes in product management. Discover how to create effective wireframes to streamline the design process, save resources, and enhance communication across teams.

What's included

1 video1 assignment

1 videoTotal 20 minutes
  • Wireframes in Product Management20 minutes
1 assignmentTotal 15 minutes
  • Design in Product Management - Assessment15 minutes

In this module, we will dive into the fundamentals of A/B testing, a critical method for refining products based on data and user feedback. Learn how to implement A/B tests effectively to achieve better user engagement and business outcomes.

What's included

1 video1 assignment

1 videoTotal 14 minutes
  • A/B Testing in Product Management14 minutes
1 assignmentTotal 15 minutes
  • Testing - Assessment15 minutes

In this module, we will explore Trello as a versatile project management tool. From setting up boards to implementing Agile practices, you’ll gain the skills to enhance team collaboration and manage projects efficiently.

What's included

9 videos1 assignment

9 videosTotal 104 minutes
  • Welcome to Trello Fundamentals3 minutes
  • Introduction to Trello10 minutes
  • Initial Trello Tour7 minutes
  • Setting Up a Trello Board16 minutes
  • Using Cards on Trello Part 118 minutes
  • Using Cards on Trello Part 220 minutes
  • Using Cards on Trello Part 315 minutes
  • Case Study: A Neo Bank Using Trello for Their Roadmap9 minutes
  • Real-World Example of an Agile Kanban Board in Trello7 minutes
1 assignmentTotal 15 minutes
  • Helpful Project Management Tool - Trello - Agile Project Management - Online Collaboration - Assessment15 minutes

In this module, we will explore Jira, a powerful project management tool. You’ll learn to set up Agile workflows, manage tasks and backlogs, and leverage Jira’s reporting capabilities to track and optimize project progress.

What's included

8 videos1 assignment

8 videosTotal 129 minutes
  • Introduction to Jira from Atlassian; Agile Project Management Tool12 minutes
  • Initial Jira Tour26 minutes
  • Components in Jira Part 16 minutes
  • Components in Jira Part 24 minutes
  • Scrum Boards in Jira44 minutes
  • Reports in Jira and the Burndown Chart10 minutes
  • The Product Backlog in Jira Also Known as the Backlog or the Jira Backlog16 minutes
  • Roadmapping in Jira12 minutes
1 assignmentTotal 15 minutes
  • Helpful Project Management Tool - Jira from Atlassian - Managing and Working on Agile Scrum Projects - Assessment15 minutes

In this module, we will dive into Microsoft Teams, focusing on its collaboration and communication tools. Learn to navigate Teams’ features to improve teamwork and streamline digital project management.

What's included

11 videos1 assignment

11 videosTotal 128 minutes
  • Introduction6 minutes
  • What Is Microsoft Teams?6 minutes
  • Free Microsoft Teams Resources and the Microsoft Teams App Part 14 minutes
  • Free Microsoft Teams Resources and the Microsoft Teams App Part 23 minutes
  • Teams Demo from Microsoft16 minutes
  • Initial Tour of Microsoft Teams12 minutes
  • Create and Manage Teams in Microsoft Teams20 minutes
  • Create and Manage Channels in Microsoft Teams12 minutes
  • Chatting in Microsoft Teams8 minutes
  • Everything Else You Should Know about Teams10 minutes
  • A Real-World Video Conference Call in Microsoft Teams30 minutes
1 assignmentTotal 15 minutes
  • Helpful Project Management Tool - Microsoft Teams - Digital Teamwork and Collaboration - Assessment15 minutes

In this module, we will explore Microsoft Planner’s capabilities in project management. Discover how to organize tasks, manage complexity, and collaborate efficiently using this intuitive planning tool.

What's included

7 videos1 assignment

7 videosTotal 80 minutes
  • Introduction4 minutes
  • Why Use Microsoft Planner?7 minutes
  • The Official Planner Website6 minutes
  • Initial Tour of Microsoft Planner24 minutes
  • How to Access and Use Support Documentation for Microsoft Planner7 minutes
  • Providing Feedback on Microsoft Planner3 minutes
  • A Real-World Example of Planner in Action28 minutes
1 assignmentTotal 15 minutes
  • Helpful Project Management Tool - Microsoft Planner - Task Planning and Task Coordination - Assessment15 minutes

In this module, we will explore ChatGPT as an AI-powered assistant for productivity and innovation. Learn to craft prompts and use ChatGPT for diverse tasks like content creation, email drafting, and interview preparation.

What's included

11 videos1 assignment

11 videosTotal 111 minutes
  • Welcome to ChatGPT1 minute
  • Introduction to ChatGPT6 minutes
  • Getting Started with ChatGPT3 minutes
  • Initial Tour of ChatGPT5 minutes
  • ChatGPT Versus ChatGPT Plus and Why ChatGPT Is Superior and the Recommended Choice22 minutes
  • ChatGPT Prompts Part 115 minutes
  • ChatGPT Prompts Part 26 minutes
  • Using ChatGPT to Generate Book Summaries6 minutes
  • Using ChatGPT to Write an Email Requesting Annual Leave8 minutes
  • Using ChatGPT to Create a Podcast Name and Description12 minutes
  • Using ChatGPT to Prepare for a Project Manager Interview27 minutes
1 assignmentTotal 15 minutes
  • Helpful Project Management Tool - ChatGPT - Essentials and Prompts - Assessment15 minutes

In this module, we will wrap up the course by reviewing key takeaways and exploring career opportunities for product managers. Gain insights into job roles, salary expectations, and strategies to succeed in this lucrative field.

What's included

1 video1 reading2 assignments

1 videoTotal 23 minutes
  • Job Opportunities and Salaries for Product Managers23 minutes
1 readingTotal 10 minutes
  • Conclusion to the Course 'The Complete Product Management Fundamentals'10 minutes
2 assignmentsTotal 30 minutes
  • Full Course Assessment15 minutes
  • Full Course Practice Assessment15 minutes

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Frequently asked questions

Yes, you can preview the first video and view the syllabus before you enroll. You must purchase the course to access content not included in the preview.

If you decide to enroll in the course before the session start date, you will have access to all of the lecture videos and readings for the course. You’ll be able to submit assignments once the session starts.

Once you enroll and your session begins, you will have access to all videos and other resources, including reading items and the course discussion forum. You’ll be able to view and submit practice assessments, and complete required graded assignments to earn a grade and a Course Certificate.

If you complete the course successfully, your electronic Course Certificate will be added to your Accomplishments page - from there, you can print your Course Certificate or add it to your LinkedIn profile.

This course is currently available only to learners who have paid or received financial aid, when available.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,