The Complete Product Management Fundamentals
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The Complete Product Management Fundamentals
This course is part of Product Management Specialization
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What you'll learn
Understand the role and responsibilities of a product manager and how they drive business success.
Master Agile methodologies, including sprints, Kanban boards, and Agile rituals.
Learn to use project management tools like Trello, Jira, and Microsoft Teams effectively.
Design wireframes, create roadmaps, and implement A/B testing for data-driven product optimization.
Skills you'll gain
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- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 12 modules in this course
This course features Coursera Coach!
A smarter way to learn with interactive, real-time conversations that help you test your knowledge, challenge assumptions, and deepen your understanding as you progress through the course. Product management is the heartbeat of any successful product, and this course will guide you through every aspect of the field. You’ll gain a strong foundational understanding of product management, from its role in an organization to the methodologies that shape product development. By the end, you’ll be able to navigate the life cycle of a product, understand the skills of a product manager, and tackle day-to-day product challenges confidently. The course takes you on a step-by-step journey, starting with a deep dive into the role of a product manager and the difference between product and project management. From there, you’ll explore Agile methodologies, a critical approach for modern product management, learning how to apply Agile principles and tools like Scrum, Kanban, and sprints to enhance productivity. This section also helps you understand the cultural and operational shift to Agile. As you move through the course, you’ll learn about product road mapping, wireframing, A/B testing, and key tools such as Trello, Jira, Microsoft Teams, and Planner for managing tasks and collaboration. These real-world tools will enhance your ability to handle complex product management projects, setting you up for success in any industry. This course is perfect for anyone interested in becoming a product manager. Whether you are starting your career, transitioning from a different role, or looking to refine your skills, you’ll find the resources and insights necessary to advance your understanding of product management. No prior experience is needed, though familiarity with project management or product development is a plus.
In this module, we will lay the foundation for your journey into product management. You will get a clear overview of the course structure, understand what constitutes a product, and explore real-world examples that will guide your learning throughout the course.
What's included
3 videos2 readings
3 videos•Total 19 minutes
- Welcome to Product Management•3 minutes
- Introduction to Product Management•1 minute
- What Is a Product?•15 minutes
2 readings•Total 20 minutes
- Introduction to the Course 'The Complete Product Management Fundamentals'•10 minutes
- Full Course Resources•10 minutes
In this module, we will delve into the fundamental roles and responsibilities of a product manager. You'll learn how product management differs from project management and gain insights into what it takes to excel in this profession.
What's included
3 videos1 assignment
3 videos•Total 22 minutes
- The Role of a Product Manager Part 1•6 minutes
- The Role of a Product Manager Part 2•8 minutes
- Product Management Versus Project Management•8 minutes
1 assignment•Total 15 minutes
- The Basics - Assessment•15 minutes
In this module, we will explore Agile as a pivotal framework for product management. You’ll gain a comprehensive understanding of Agile principles, roles, and practices, including sprints, backlogs, and Kanban boards, and see how they drive success in product development.
What's included
17 videos1 assignment
17 videos•Total 89 minutes
- What Is Agile?•1 minute
- Why Go Agile?•1 minute
- How It All Began -The History of Agile•1 minute
- The Different Agile Methodologies•1 minute
- Agile Principles•2 minutes
- The Agile Culture•1 minute
- The Agile Roles•3 minutes
- Agile Concepts•9 minutes
- Agile Artifacts•4 minutes
- Agile Rituals•4 minutes
- Agile Tools•4 minutes
- Agile Versus Waterfall•4 minutes
- Agile FAQs•8 minutes
- Agile Myths•3 minutes
- The Agile Knowledge Base•1 minute
- Case Study: Agile in HealthCare and Supply Chain | Agile Interview•38 minutes
- Real-World Example of an Agile Kanban Board in Trello•7 minutes
1 assignment•Total 15 minutes
- Agile Essentials for Product Managers - Assessment•15 minutes
In this module, we will focus on the practical application of product management concepts. Learn to utilize metrics, analytics, and roadmapping tools to guide product strategies, and explore how to apply these skills through hands-on examples.
What's included
4 videos1 assignment
4 videos•Total 49 minutes
- Metrics and Analytics in Product Management•18 minutes
- Road Mapping in Product Management•10 minutes
- A Real-World Example of a Product Roadmap in Trello•9 minutes
- A Real-World Example of a Product Roadmap in Jira•12 minutes
1 assignment•Total 15 minutes
- Practical Applications - Assessment•15 minutes
In this module, we will examine the importance of wireframes in product management. Discover how to create effective wireframes to streamline the design process, save resources, and enhance communication across teams.
What's included
1 video1 assignment
1 video•Total 20 minutes
- Wireframes in Product Management•20 minutes
1 assignment•Total 15 minutes
- Design in Product Management - Assessment•15 minutes
In this module, we will dive into the fundamentals of A/B testing, a critical method for refining products based on data and user feedback. Learn how to implement A/B tests effectively to achieve better user engagement and business outcomes.
What's included
1 video1 assignment
1 video•Total 14 minutes
- A/B Testing in Product Management•14 minutes
1 assignment•Total 15 minutes
- Testing - Assessment•15 minutes
In this module, we will explore Trello as a versatile project management tool. From setting up boards to implementing Agile practices, you’ll gain the skills to enhance team collaboration and manage projects efficiently.
What's included
9 videos1 assignment
9 videos•Total 104 minutes
- Welcome to Trello Fundamentals•3 minutes
- Introduction to Trello•10 minutes
- Initial Trello Tour•7 minutes
- Setting Up a Trello Board•16 minutes
- Using Cards on Trello Part 1•18 minutes
- Using Cards on Trello Part 2•20 minutes
- Using Cards on Trello Part 3•15 minutes
- Case Study: A Neo Bank Using Trello for Their Roadmap•9 minutes
- Real-World Example of an Agile Kanban Board in Trello•7 minutes
1 assignment•Total 15 minutes
- Helpful Project Management Tool - Trello - Agile Project Management - Online Collaboration - Assessment•15 minutes
In this module, we will explore Jira, a powerful project management tool. You’ll learn to set up Agile workflows, manage tasks and backlogs, and leverage Jira’s reporting capabilities to track and optimize project progress.
What's included
8 videos1 assignment
8 videos•Total 129 minutes
- Introduction to Jira from Atlassian; Agile Project Management Tool•12 minutes
- Initial Jira Tour•26 minutes
- Components in Jira Part 1•6 minutes
- Components in Jira Part 2•4 minutes
- Scrum Boards in Jira•44 minutes
- Reports in Jira and the Burndown Chart•10 minutes
- The Product Backlog in Jira Also Known as the Backlog or the Jira Backlog•16 minutes
- Roadmapping in Jira•12 minutes
1 assignment•Total 15 minutes
- Helpful Project Management Tool - Jira from Atlassian - Managing and Working on Agile Scrum Projects - Assessment•15 minutes
In this module, we will dive into Microsoft Teams, focusing on its collaboration and communication tools. Learn to navigate Teams’ features to improve teamwork and streamline digital project management.
What's included
11 videos1 assignment
11 videos•Total 128 minutes
- Introduction•6 minutes
- What Is Microsoft Teams?•6 minutes
- Free Microsoft Teams Resources and the Microsoft Teams App Part 1•4 minutes
- Free Microsoft Teams Resources and the Microsoft Teams App Part 2•3 minutes
- Teams Demo from Microsoft•16 minutes
- Initial Tour of Microsoft Teams•12 minutes
- Create and Manage Teams in Microsoft Teams•20 minutes
- Create and Manage Channels in Microsoft Teams•12 minutes
- Chatting in Microsoft Teams•8 minutes
- Everything Else You Should Know about Teams•10 minutes
- A Real-World Video Conference Call in Microsoft Teams•30 minutes
1 assignment•Total 15 minutes
- Helpful Project Management Tool - Microsoft Teams - Digital Teamwork and Collaboration - Assessment•15 minutes
In this module, we will explore Microsoft Planner’s capabilities in project management. Discover how to organize tasks, manage complexity, and collaborate efficiently using this intuitive planning tool.
What's included
7 videos1 assignment
7 videos•Total 80 minutes
- Introduction•4 minutes
- Why Use Microsoft Planner?•7 minutes
- The Official Planner Website•6 minutes
- Initial Tour of Microsoft Planner•24 minutes
- How to Access and Use Support Documentation for Microsoft Planner•7 minutes
- Providing Feedback on Microsoft Planner•3 minutes
- A Real-World Example of Planner in Action•28 minutes
1 assignment•Total 15 minutes
- Helpful Project Management Tool - Microsoft Planner - Task Planning and Task Coordination - Assessment•15 minutes
In this module, we will explore ChatGPT as an AI-powered assistant for productivity and innovation. Learn to craft prompts and use ChatGPT for diverse tasks like content creation, email drafting, and interview preparation.
What's included
11 videos1 assignment
11 videos•Total 111 minutes
- Welcome to ChatGPT•1 minute
- Introduction to ChatGPT•6 minutes
- Getting Started with ChatGPT•3 minutes
- Initial Tour of ChatGPT•5 minutes
- ChatGPT Versus ChatGPT Plus and Why ChatGPT Is Superior and the Recommended Choice•22 minutes
- ChatGPT Prompts Part 1•15 minutes
- ChatGPT Prompts Part 2•6 minutes
- Using ChatGPT to Generate Book Summaries•6 minutes
- Using ChatGPT to Write an Email Requesting Annual Leave•8 minutes
- Using ChatGPT to Create a Podcast Name and Description•12 minutes
- Using ChatGPT to Prepare for a Project Manager Interview•27 minutes
1 assignment•Total 15 minutes
- Helpful Project Management Tool - ChatGPT - Essentials and Prompts - Assessment•15 minutes
In this module, we will wrap up the course by reviewing key takeaways and exploring career opportunities for product managers. Gain insights into job roles, salary expectations, and strategies to succeed in this lucrative field.
What's included
1 video1 reading2 assignments
1 video•Total 23 minutes
- Job Opportunities and Salaries for Product Managers•23 minutes
1 reading•Total 10 minutes
- Conclusion to the Course 'The Complete Product Management Fundamentals'•10 minutes
2 assignments•Total 30 minutes
- Full Course Assessment•15 minutes
- Full Course Practice Assessment•15 minutes
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