Product Management Fundamentals
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Product Management Fundamentals
This course is part of Xbox Product Manager Professional Certificate
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Skills you'll gain
- Product Roadmaps
- Agile Methodology
- Competitive Analysis
- Product Lifecycle Management
- Product Requirements
- Stakeholder Communications
- Market Analysis
- Prioritization
- Communication
- Product Management
- Business Strategy
- Product Development
- Conflict Management
- Agile Product Development
- Market Research
- Stakeholder Engagement
- Product Strategy
- Stakeholder Management
Details to know
See how employees at top companies are mastering in-demand skills
Build your Business Strategy expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Xbox
There are 5 modules in this course
Jumpstart your Product Management journey with this foundational course that lays the groundwork for your career in product management. You'll grasp the core concepts, methodologies, and essential skills that drive successful product development across various industries.
By the end of this course, you'll be able to: ● Describe core product management concepts, principles, and methodologies. ● Develop skills to coordinate and oversee the development of products. ● Manage the end-to-end process of product development. ● Align product development with business goals and customer needs. ● Analyze real-world product development case studies. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.
By the end of this week, you will learn the fundamental concepts and methodologies of product management across various industries, understand how these principles adapt to different product contexts, and recognize the product manager's crucial role in driving business success.
What's included
11 videos5 readings4 assignments1 discussion prompt
11 videos•Total 50 minutes
- Welcome to Xbox product manager professional certificate•3 minutes
- The product management journey begins•6 minutes
- A day in the life of a product manager•2 minutes
- Day in the life: Monty Hernandez•5 minutes
- The product manager's impact on the bottom line•7 minutes
- The product manager's skill set•2 minutes
- Choosing your tools for success•6 minutes
- The product manager's superpowers•6 minutes
- How to set yourself up for success•5 minutes
- Popular PM frameworks•6 minutes
- Agile vs. Waterfall•2 minutes
5 readings•Total 70 minutes
- Essential skills and knowledge•10 minutes
- Kanban, Scrum, and Waterfall•10 minutes
- Essential skills for successful product managers•10 minutes
- Navigating tools and technologies•10 minutes
- Choosing the right methodology for your product•30 minutes
4 assignments•Total 90 minutes
- Product management methodologies•30 minutes
- Activity: Guiding the development of a sleep tracking app•30 minutes
- Assessing the core responsibilities and skills of a product manager•15 minutes
- Responsibilities of a product manager•15 minutes
1 discussion prompt•Total 10 minutes
- Reflect on your own experiences working on projects or teams•10 minutes
By the end of this week, you will learn how to conduct effective market research and competitive analysis, gather and interpret relevant data, and use these insights to make informed product decisions.
What's included
8 videos4 readings4 assignments
8 videos•Total 40 minutes
- Unveiling market needs•2 minutes
- Mastering market research techniques•6 minutes
- The art of competitive analysis•6 minutes
- Translating insights into action•6 minutes
- Designing effective surveys•6 minutes
- Choosing the right tools for the job•5 minutes
- How product managers use data to drive decisions•6 minutes
- Navigating the sea of information•2 minutes
4 readings•Total 40 minutes
- Surveys, interviews, and focus groups•10 minutes
- A Framework for competitive intelligence•10 minutes
- Exploring diverse market research methods•10 minutes
- Data-driven product management•10 minutes
4 assignments•Total 110 minutes
- Applying market research and competitive analysis•30 minutes
- Activity: Crafting a winning strategy for sweet dreams•50 minutes
- Evaluating market research techniques•15 minutes
- Methods for collecting and analyzing market data•15 minutes
By the end of this week, you will learn the stages of the product development life cycle, understand the activities involved in each stage, identify potential challenges, and apply project management skills to navigate the development process successfully.
What's included
7 videos6 readings4 assignments
7 videos•Total 30 minutes
- The product development life cycle•2 minutes
- Exploring the stages of product development•6 minutes
- Minimize risk, maximize success•6 minutes
- Cross-functional collaboration•6 minutes
- Continuous improvement and iteration•2 minutes
- Managing product development tools and techniques•5 minutes
- Navigating challenges with confidence•2 minutes
6 readings•Total 60 minutes
- Ideation, design, development, launch•10 minutes
- Managing a mature product•10 minutes
- Effective testing checklists•10 minutes
- A product manager's checklist•10 minutes
- Lessons from product development challenges•10 minutes
- Risk management in product development•10 minutes
4 assignments•Total 120 minutes
- Identifying and mitigating risks in product development•30 minutes
- Activity: Exploring the sleep market landscape•60 minutes
- Stages and challenges of the product development life cycle•15 minutes
- Key activities and deliverables in the product development life cycle•15 minutes
By the end of this week, you will learn how to create a compelling product vision and strategy, align your product strategy with business goals, and develop a clear value proposition that resonates with customers.
What's included
8 videos7 readings4 assignments
8 videos•Total 38 minutes
- The power of a product vision•2 minutes
- Defining a product vision•6 minutes
- Communicating your product's unique benefits•7 minutes
- Aligning product strategy with business goals•6 minutes
- From strategy to execution•2 minutes
- The art of the value proposition•6 minutes
- SWOT Analysis Explained•6 minutes
- Your product's x-ray vision•2 minutes
7 readings•Total 70 minutes
- Crafting a compelling product vision•10 minutes
- Understanding product vision ownership•10 minutes
- SWOT analysis and Porter's Five Forces•10 minutes
- The strategic compass•10 minutes
- Beyond features and benefits•10 minutes
- Your product's elevator pitch•10 minutes
- Strategic frameworks for product managers•10 minutes
4 assignments•Total 120 minutes
- Activity: Guiding your smart sleep solution to market•60 minutes
- Product vision and value proposition•30 minutes
- Defining and applying product vision•15 minutes
- Creating effective value propositions•15 minutes
By the end of this week, you will analyze a product roadmap, prioritize its features, and learn to collaborate with stakeholders to ensure the product development aligns with strategic goals and customer needs.
What's included
10 videos5 readings4 assignments
10 videos•Total 43 minutes
- A visual guide to the future•2 minutes
- Product roadmaps best practices and pitfalls•6 minutes
- Balancing strategic value and customer needs•6 minutes
- From roadmap to requirements•6 minutes
- Navigating product development•2 minutes
- Balancing business goals and customer needs•5 minutes
- The prioritization puzzle•2 minutes
- Stakeholder management•6 minutes
- Harmonizing diverse perspectives•2 minutes
- Product roadmap best practices for new PMs•5 minutes
5 readings•Total 50 minutes
- Building a product roadmap•10 minutes
- Clarity is key•10 minutes
- Making tough choices in product development•10 minutes
- Building strong relationships with stakeholders•10 minutes
- Product Management Fundamentals summary•10 minutes
4 assignments•Total 110 minutes
- Activity: Paving the path to restful nights•50 minutes
- Product roadmapping and prioritization•30 minutes
- Building and utilizing product roadmaps and requirements•15 minutes
- Feature prioritization frameworks•15 minutes
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Reviewed on Oct 22, 2025
Truly a great intro to Product Management and the sort of tasks you need to carry out as one
Reviewed on Mar 3, 2025
Muy completo y bien explicado, las preguntas son bien elaboradas y ayuda que usen casos.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
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