Product Launch and Post-Launch Management
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Product Launch and Post-Launch Management
This course is part of Microsoft AI Product Manager Professional Certificate
Instructor: Microsoft
5,059 already enrolled
Included with
Ask Coursera
59 reviews
Recommended experience
59 reviews
Recommended experience
Skills you'll gain
- Marketing Planning
- Product Improvement
- Product Planning
- Product Development
- Promotional Strategies
- Product Marketing
- Performance Analysis
- Quality Assurance and Control
- Sales Strategy
- Release Management
- Performance Measurement
- Product Quality (QA/QC)
- Product Lifecycle Management
- Quality Assurance
- AI Product Strategy
- Quality Monitoring
- Responsible AI
- Product Management
- New Product Development
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your Design and Product expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Microsoft
There are 7 modules in this course
Navigate the journey of launching a new product into the market and managing its lifecycle post-launch. This course covers planning successful launches, developing marketing and sales strategies, ensuring product quality, and managing post-launch activities. Learn to execute enterprise software deployments, ensure compliance monitoring, and conduct thorough testing. Develop effective marketing strategies across various channels, create compelling sales strategies, and analyze market feedback. Implement quality assurance and control techniques, monitor product performance using KPIs, and gather customer feedback. Plan and implement product updates and enhancements, and apply data-driven insights to make informed decisions. Learn to utilize generative AI in product management and manage AI product lifecycles, including performance monitoring, iterative updates, and ethical considerations.
By the end of the course, you will be able to: - - Plan and coordinate a successful product launch. - Develop and implement product marketing and sales strategies. - Apply quality assurance and control techniques to ensure product quality. - Manage the product life cycle post-launch, including updates and improvements. - Complete a final project that Explain the ability to launch and manage a product. -Execute enterprise software deployments -Ensure compliance monitoring A Microsoft 365 license or free trial is needed to complete the course activities.
In this module, you'll learn the essential steps to plan and coordinate a successful launch, ensuring your product makes a grand entrance into the market.
What's included
11 videos11 readings6 assignments1 discussion prompt
11 videos•Total 45 minutes
- Introduction to the launchpad•5 minutes
- The launch timeline•3 minutes
- Managing product updates with Microsoft Project•7 minutes
- Building a launch timeline with Microsoft Project•5 minutes
- The launch team•3 minutes
- Breaking down silos•3 minutes
- Collaboration with Microsoft Teams•4 minutes
- United we launch•2 minutes
- The marketing megaphone•2 minutes
- Creating engaging social media content for launch•6 minutes
- Creating effective product presentations•4 minutes
11 readings•Total 110 minutes
- Product Launch and Post-Launch Management Syllabus•10 minutes
- Microsoft AI Product Manager program set up•10 minutes
- The product launch checklist •10 minutes
- Budgeting for success •10 minutes
- Collaboration tools for product managers•10 minutes
- Security team integration•10 minutes
- Enterprise software deployment guide•10 minutes
- Crafting a compelling message•10 minutes
- Marketing channels for product launch•10 minutes
- Case study - Enterprise software launch success•10 minutes
- Enterprise presentation best practices•10 minutes
6 assignments•Total 120 minutes
- What's on the product launch checklist?•15 minutes
- Key components of a successful product launch plan•15 minutes
- Effective cross-functional collaboration during product launch•15 minutes
- Case study follow up•15 minutes
- Marketing and communication strategies for a product launch•30 minutes
- Activity: Enterprise platform launch planning•30 minutes
1 discussion prompt•Total 10 minutes
- Launching in the B2B world•10 minutes
This module dives into the dynamic world of product marketing and sales, equipping you with the strategies to promote your product effectively and drive conversions.
What's included
9 videos9 readings6 assignments
9 videos•Total 37 minutes
- The marketing symphony•3 minutes
- Making an impact in the offline world•5 minutes
- Using Dynamics 365 for marketing•5 minutes
- The sales funnel in action•2 minutes
- Nurturing leads and closing sales•6 minutes
- Driving revenue and customer satisfaction•3 minutes
- From launch to legacy•2 minutes
- Analyzing user behavior with Power BI•5 minutes
- Implementing product improvements based on feedback•7 minutes
9 readings•Total 90 minutes
- Digital marketing decoded•10 minutes
- B2B marketing strategies•10 minutes
- Sales techniques for product managers•10 minutes
- Creating a sales pitch deck•10 minutes
- Enterprise sales enablement•10 minutes
- Customer feedback loop•10 minutes
- Unveiling user behavior and trends•10 minutes
- Decoding user behavior•10 minutes
- Case study: Enterprise platform evolution•10 minutes
6 assignments•Total 120 minutes
- How to make an impact online and offline•15 minutes
- Marketing channels and tactics for product promotion•15 minutes
- Sales techniques and strategies for driving product adoption•15 minutes
- User and market trends•15 minutes
- Activity: Marketing enterprise software solutions•30 minutes
- Analyzing market feedback and data for product success•30 minutes
In this module, you'll explore the critical role of quality assurance and control, learning how to implement robust processes to guarantee your product meets and exceeds expectations.
What's included
9 videos9 readings5 assignments
9 videos•Total 37 minutes
- Putting your product to the test•3 minutes
- User acceptance testing•5 minutes
- Navigating test results in Microsoft Excel•4 minutes
- Controlling quality•2 minutes
- Risk Management in product development•6 minutes
- Using a risk register to prioritize risks•5 minutes
- Empowering through quality control•3 minutes
- Beyond the launch•2 minutes
- Managing customer feedback with Productboard•6 minutes
9 readings•Total 90 minutes
- Types of testing•10 minutes
- Crafting crystal-clear user acceptance criteria with Azure DevOps•10 minutes
- Bug hunting•10 minutes
- Security testing requirements•10 minutes
- Identifying and categorizing risks•10 minutes
- Developing mitigation strategies•10 minutes
- Security risk management•10 minutes
- Gathering feedback•10 minutes
- Analyzing and prioritizing feedback•10 minutes
5 assignments•Total 105 minutes
- Testing and evaluation techniques•15 minutes
- Risk mitigation techniques•15 minutes
- Analyzing and managing customer feedback•15 minutes
- Activity: Quality assurance for enterprise software•30 minutes
- Managing customer feedback and driving continuous product improvement•30 minutes
This module guides you through the ongoing process of managing your product's life cycle, including monitoring performance, gathering feedback, and implementing updates to keep your product thriving in the market.
What's included
9 videos6 readings7 assignments
9 videos•Total 33 minutes
- The ongoing journey of product success•2 minutes
- Tracking KPIs with PowerBI•4 minutes
- Navigating the post-launch landscape•3 minutes
- Listen and learn•3 minutes
- Prioritizing and addressing customer needs•6 minutes
- Feedback as fuel•2 minutes
- The never-ending journey•2 minutes
- Charting your product's future•5 minutes
- Managing product updates with Asana•5 minutes
6 readings•Total 60 minutes
- Measuring what matters•10 minutes
- Cloud service analytics•10 minutes
- Feedback channels•10 minutes
- The art of active listening•10 minutes
- Embracing flexibility and iteration•10 minutes
- Defining "done"•10 minutes
7 assignments•Total 135 minutes
- Can you tell a story with data?•15 minutes
- Key performance indicators (KPIs) for measuring success•15 minutes
- Voice of the customer•15 minutes
- Strategies for gathering and analyzing customer feedback•15 minutes
- Strategic vision and iteration•15 minutes
- Activity: Post-launch management for enterprise software•30 minutes
- Planning and implementing product updates and enhancements•30 minutes
This module focuses on evaluating product performance, analyzing data, and implementing process enhancements to optimize your product development and launch strategies.
What's included
11 videos9 readings6 assignments
11 videos•Total 43 minutes
- Beyond the fireworks•3 minutes
- The post-launch reality check•5 minutes
- Deep dive into user behavior•5 minutes
- The post-launch report card•2 minutes
- Data as your guide•3 minutes
- Predictive analytics in action•6 minutes
- Turning insights into action•2 minutes
- Using Power BI for advanced analytics•5 minutes
- Process optimization techniques•5 minutes
- The evolution of excellence•3 minutes
- Embracing flexibility and responsiveness•4 minutes
9 readings•Total 90 minutes
- Post-launch analytics•10 minutes
- Customer feedback in the post-launch phase•10 minutes
- Enterprise analytics best practices•10 minutes
- Process improvement methodologies for enterprise software•10 minutes
- Advanced analytics techniques•10 minutes
- Data visualization for product managers•10 minutes
- The product feedback loop post launch•10 minutes
- Managing enterprise software updates•10 minutes
- Balancing user needs and business goals•10 minutes
6 assignments•Total 120 minutes
- Post launch•15 minutes
- Evaluating product performance using key metrics•15 minutes
- Applying data analysis techniques to gain insights•15 minutes
- Product feedback loop•15 minutes
- Activity: Evaluating and enhancing enterprise software solutions•30 minutes
- Strategies for continuous product improvement•30 minutes
In this module, explore how generative AI can revolutionize product management by enhancing ideation, planning, marketing, and sales, empowering you to create innovative products with confidence.
What's included
9 videos2 readings4 assignments
9 videos•Total 39 minutes
- AI as your co-pilot•3 minutes
- Unlocking AI's potential for product innovation•4 minutes
- Brainstorming with Copilot•5 minutes
- Personalization and automation at scale•5 minutes
- The AI-powered product manager•2 minutes
- The AI-powered toolbox•2 minutes
- AI for product planning•5 minutes
- Generating marketing copy with Copilot•7 minutes
- AI-powered sales enablement•5 minutes
2 readings•Total 20 minutes
- The product manager's guide to generative AI•10 minutes
- AI-driven marketing automation•10 minutes
4 assignments•Total 90 minutes
- AI fundamentals•15 minutes
- Understanding the role of generative AI in product management•15 minutes
- Activity: Launching your product vision: A product management simulation using AI•30 minutes
- Assessing generative AI's impact on product success•30 minutes
This module explores the critical aspects of launching and managing the lifecycle of AI-powered products in the enterprise domain. You'll learn to establish comprehensive monitoring frameworks for tracking AI performance, implement iterative updates and A/B testing strategies to optimize AI models, and ensure ethical oversight and compliance throughout the product lifecycle. Additionally, you'll explore how generative AI tools can enhance various aspects of product management interview preparation.
What's included
8 videos8 readings7 assignments
8 videos•Total 38 minutes
- The AI product lifecycle: A continuous journey•5 minutes
- Improving AI: The power of iteration•4 minutes
- A/B testing AI features•6 minutes
- Building trust and transparency•5 minutes
- Level up your prep•3 minutes
- The product management interview•5 minutes
- Resume revamp with AI•6 minutes
- AI-powered mock interviews•6 minutes
8 readings•Total 80 minutes
- Key metrics for monitoring AI performance in enterprise products•10 minutes
- Understanding and addressing algorithm drift•10 minutes
- Iterative model updates: A continuous improvement cycle•10 minutes
- Best practices for A/B testing AI features•10 minutes
- Ethical considerations in AI development and deployment•10 minutes
- Building trust and transparency in AI products•10 minutes
- The future of responsible AI in the enterprise•10 minutes
- Top 10 generative AI tools for interview prep•10 minutes
7 assignments•Total 180 minutes
- AI performance dashboard design•30 minutes
- AI performance monitoring•15 minutes
- AI iteration and A/B testing•30 minutes
- Generative AI for the job hunt•15 minutes
- Activity: Practice a mock interview•30 minutes
- Ethical AI development•30 minutes
- Activity: Managing the lifecycle of an AI-powered feature in Dynamics 365•30 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Instructor
Explore more from Design and Product
Course
- M
Microsoft
Course
- M
Microsoft
Course
- M
Microsoft
Course
Why people choose Coursera for their career
Learner reviews
- 5 stars
76.27%
- 4 stars
11.86%
- 3 stars
6.77%
- 2 stars
0%
- 1 star
5.08%
Showing 3 of 59
Reviewed on Nov 25, 2025
It was end to end product management learning inclusive of AI which is essential with current market needs.
Reviewed on Jul 25, 2025
great course, I learned a lot on post launch activities.
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.