VOOZH about

URL: https://www.coursera.org/learn/microsoft-product-strategy-and-roadmapping

⇱ Product Strategy and Roadmapping | Coursera


Product Strategy and Roadmapping

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Product Strategy and Roadmapping

7,893 already enrolled

Included with

β€’

Learn more

Ask Coursera

Gain insight into a topic and learn the fundamentals.
4.8

30 reviews

Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.8

30 reviews

Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Build your Design and Product expertise

This course is part of the Microsoft AI Product Manager Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Microsoft

There are 6 modules in this course

Build your experience in the art of developing comprehensive product strategies aligned with business goals and customer needs. This course guides you through generating new product ideas, creating detailed roadmaps, and defining precise product requirements. Learn to incorporate AI and cloud capabilities into your strategies, and apply Microsoft-specific tools and methodologies. Construct visual roadmaps, prioritize features, and estimate effort and resources. Define functional and non-functional requirements, create user stories, and collaborate with development teams. Understand strategic roadmapping for AI-driven products, including risk management and ethical considerations. Additionally, learn stakeholder and change management essentials to effectively manage expectations and resolve conflicts. Complete a final project demonstrating your ability to develop a product strategy and roadmap.

By the end of the course, you will be able to: - *Generate new product ideas based on market and competitive research. *Develop a high-level product strategy that aligns with business goals and customer needs. *Create a detailed product roadmap outlining objectives, milestones, and timelines. *Define product requirements to guide the development team. *Complete a final project that demonstrates the ability to develop a product strategy and roadmap. -Incorporate AI and cloud capabilities into product strategy -Apply Microsoft-specific tools and methodologies A Microsoft 365 license or free trial is needed to complete the course activities.

In this module, you will unleash your creativity and learn how to generate innovative product ideas that address market needs and opportunities based on competitive analysis and market research.

What's included

6 videos10 readings4 assignments

6 videosβ€’Total 28 minutes
  • Product strategy 101β€’6 minutes
  • The idea factoryβ€’2 minutes
  • Using Copilot for ideationβ€’5 minutes
  • From ideas to realityβ€’6 minutes
  • Evaluating and prioritizing product ideasβ€’6 minutes
  • Prioritizing for successβ€’2 minutes
10 readingsβ€’Total 100 minutes
  • Product Strategy and Roadmapping Syllabusβ€’10 minutes
  • Microsoft AI Product Manager program set upβ€’10 minutes
  • Uncovering unmet needsβ€’10 minutes
  • Uncovering unmet customer needsβ€’10 minutes
  • Use continuous innovationβ€’10 minutes
  • Enterprise software opportunitiesβ€’10 minutes
  • Creative problem-solving for product managersβ€’10 minutes
  • Design thinking for strategic innovationβ€’10 minutes
  • The product idea filterβ€’10 minutes
  • Learn if your business is a good idea from customersβ€’10 minutes
4 assignmentsβ€’Total 90 minutes
  • Generating and evaluating product ideasβ€’30 minutes
  • Activity: Enterprise software solution ideationβ€’30 minutes
  • Identifying market gaps and opportunitiesβ€’15 minutes
  • Brainstorming and creative problem-solving for product innovationβ€’15 minutes

This module lays the groundwork for successful product management by exploring the critical first steps in shaping a product's direction. You'll learn to craft a compelling product vision that inspires and guides development, set SMART objectives that translate that vision into actionable goals, and ensure your product strategy aligns seamlessly with broader business objectives.

What's included

4 videos7 readings4 assignments1 discussion prompt

4 videosβ€’Total 20 minutes
  • The north star: Defining your product visionβ€’4 minutes
  • Beyond vague goals: The power of SMART objectivesβ€’6 minutes
  • Using Power BI for KPI trackingβ€’5 minutes
  • Connecting product strategy to business goalsβ€’5 minutes
7 readingsβ€’Total 70 minutes
  • From idea to impact: crafting a product vision that inspiresβ€’10 minutes
  • Cloud and AI integration in product visionβ€’10 minutes
  • Cloud and AI product strategy fundamentalsβ€’10 minutes
  • SMART goals for product success: A practical guideβ€’10 minutes
  • KPIs demystifiedβ€’10 minutes
  • How product strategy drives business growthβ€’10 minutes
  • The product strategy puzzleβ€’10 minutes
4 assignmentsβ€’Total 90 minutes
  • Product strategy and business goalsβ€’30 minutes
  • Activity: Enterprise software product strategyβ€’30 minutes
  • Defining your product visionβ€’15 minutes
  • Setting SMART objectivesβ€’15 minutes
1 discussion promptβ€’Total 10 minutes
  • Crafting a product visionβ€’10 minutes

In this module, you'll master the art of crafting a visual product roadmap that effectively communicates the product's development timeline, key milestones, and releases. You'll learn how to prioritize features and releases based on their impact on business goals, user needs, and technical feasibility. Additionally, you'll gain the skills to estimate the effort and resources required for each feature or release, ensuring your roadmap is both realistic and achievable. By the end of this module, you'll be equipped to create compelling roadmaps that guide your product's journey, align stakeholders, and drive successful product development.

What's included

7 videos8 readings4 assignments

7 videosβ€’Total 29 minutes
  • Introduction to creating a product roadmapβ€’2 minutes
  • The roadmap as a storytelling toolβ€’3 minutes
  • Building your first roadmapβ€’5 minutes
  • Using Microsoft Project for roadmapsβ€’6 minutes
  • The prioritization puzzle: balancing business, user, and tech needsβ€’2 minutes
  • Estimation 101β€’5 minutes
  • Estimating with Asana: a hands-on demoβ€’6 minutes
8 readingsβ€’Total 80 minutes
  • Roadmap essentialsβ€’10 minutes
  • Connecting your roadmap to strategic goalsβ€’10 minutes
  • A product manager's guide to prioritizationβ€’10 minutes
  • Prioritization in action: a case studyβ€’10 minutes
  • Using user feedback to guide prioritizationβ€’10 minutes
  • Security and compliance in feature planningβ€’10 minutes
  • The role of data in estimationβ€’10 minutes
  • The pitfalls of estimation (and how to avoid them)β€’10 minutes
4 assignmentsβ€’Total 90 minutes
  • Estimate your first projectβ€’30 minutes
  • Activity: Enterprise software release planningβ€’30 minutes
  • Constructing a visual roadmapβ€’15 minutes
  • What's your priority?β€’15 minutes

In this module, you'll delve into the critical process of defining product requirements. You'll learn how to identify and document both functional and non-functional requirements, ensuring a clear understanding of what the product needs to do and how it should perform. You'll master the art of creating user stories and use cases to capture user needs and expectations effectively. Additionally, you'll explore strategies for collaborating with the development team, fostering open communication and ensuring alignment throughout the development process. By the end of this module, you'll possess the skills to translate user needs into actionable requirements, paving the way for successful product development and delivery.

What's included

10 videos11 readings6 assignments

10 videosβ€’Total 36 minutes
  • Introduction to defining product requirementsβ€’2 minutes
  • Functional vs. non-functional: understanding the sides of the requirements coinβ€’5 minutes
  • User stories in actionβ€’3 minutes
  • From requirements to realityβ€’5 minutes
  • Agile in actionβ€’4 minutes
  • The importance of QA in product developmentβ€’3 minutes
  • Using Microsoft Excel to manage test plansβ€’5 minutes
  • Working with QA teams for optimal resultsβ€’3 minutes
  • Automating QAβ€’5 minutes
  • Quality is everyone's responsibilityβ€’2 minutes
11 readingsβ€’Total 110 minutes
  • The requirements checklistβ€’10 minutes
  • Gathering requirements from stakeholders: techniques and best practicesβ€’10 minutes
  • Security and compliance requirementsβ€’10 minutes
  • Use cases vs. user storiesβ€’10 minutes
  • Ensuring stories deliver valueβ€’10 minutes
  • Enterprise user story patternsβ€’10 minutes
  • Effective communication between product managers and developersβ€’10 minutes
  • Strategies for navigating disagreements with the development teamβ€’10 minutes
  • The QA mindsetβ€’10 minutes
  • QA methodologies and best practicesβ€’10 minutes
  • Case study: A software company's QA transformationβ€’10 minutes
6 assignmentsβ€’Total 120 minutes
  • Implementing quality assuranceβ€’30 minutes
  • Activity: Enterprise software requirementsβ€’30 minutes
  • Functional or nonfunctional?β€’15 minutes
  • Creating user stories and use casesβ€’15 minutes
  • Collaborating with the development teamβ€’15 minutes
  • Working with QA teamsβ€’15 minutes

This module focuses on developing product strategies specifically tailored to the unique challenges and opportunities presented by AI-driven products. You'll learn how to navigate the iterative lifecycle of AI solutions, incorporate key milestones for data acquisition and model training, and address the ethical and regulatory considerations unique to AI.

What's included

5 videos5 readings5 assignments

5 videosβ€’Total 26 minutes
  • The AI product journeyβ€’5 minutes
  • AI product development: A case studyβ€’5 minutes
  • Bias detection and mitigation in AIβ€’5 minutes
  • AI and identifying biasβ€’5 minutes
  • AI and the law: Navigating complianceβ€’5 minutes
5 readingsβ€’Total 50 minutes
  • The iterative nature of deploymentβ€’10 minutes
  • Data Acquisition and Preparation for AIβ€’10 minutes
  • Ethical considerations in AI developmentβ€’10 minutes
  • Risk management for AI projectsβ€’10 minutes
  • Regulatory compliance for AI productsβ€’10 minutes
5 assignmentsβ€’Total 120 minutes
  • Strategic roadmapping for AI-Driven productsβ€’30 minutes
  • Building your first AI product roadmapβ€’30 minutes
  • The AI product lifestyleβ€’15 minutes
  • Risk management and ethical considerations in AIβ€’15 minutes
  • Activity: Ethical assessment of an AI productβ€’30 minutes

In this module, you'll gain a deep understanding of the symbiotic relationship between stakeholder management and change management in the dynamic world of product development. You'll learn to identify and understand key stakeholders, their unique perspectives, and how to build strong, lasting relationships with them. We'll also dive into the strategies for effectively communicating and managing expectations throughout the product lifecycle, particularly during times of change. You'll explore how to anticipate and address resistance, foster collaboration, and ensure all stakeholders feel heard and valued. By mastering these intertwined skills, you'll be equipped to navigate the complexities of product development, drive successful outcomes, and cultivate an environment of trust and support for your product initiatives.

What's included

5 videos8 readings3 assignments

5 videosβ€’Total 18 minutes
  • Introduction to stakeholder managementβ€’2 minutes
  • Navigating the stakeholder ecosystemβ€’2 minutes
  • Change is the only constantβ€’5 minutes
  • Stakeholder management tools in actionβ€’6 minutes
  • Managing conflicting stakeholder expectationsβ€’2 minutes
8 readingsβ€’Total 80 minutes
  • Stakeholder mappingβ€’10 minutes
  • Understanding stakeholder needsβ€’10 minutes
  • Empathy in stakeholder managementβ€’10 minutes
  • Enterprise security and compliance stakeholdersβ€’10 minutes
  • Case Study: Enterprise platform migration successβ€’10 minutes
  • Conflict resolution for product managersβ€’10 minutes
  • Negotiation skills for product managersβ€’10 minutes
  • The power of proactive stakeholder managementβ€’10 minutes
3 assignmentsβ€’Total 60 minutes
  • Manage stakeholder expectationsβ€’30 minutes
  • Who are stakeholders and what do they need?β€’15 minutes
  • Develop a communication planβ€’15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

343 Coursesβ€’2,617,428 learners

Explore more from Design and Product

Why people choose Coursera for their career

πŸ‘ Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
πŸ‘ Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
πŸ‘ Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
πŸ‘ Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Learner reviews

  • 5 stars

    86.66%

  • 4 stars

    6.66%

  • 3 stars

    6.66%

  • 2 stars

    0%

  • 1 star

    0%

Showing 3 of 30

AD
Β·

Reviewed on Jul 12, 2025

The key insight gained is structured approach transforms potential chaos into a manageable process

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Financial aid available,

ΒΉ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.