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Product Strategy and Roadmapping

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Product Strategy and Roadmapping

Instructor: Xbox

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Build your Business Strategy expertise

This course is part of the Xbox Product Manager Professional Certificate
When you enroll in this course, you'll also be enrolled in this Professional Certificate.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate from Xbox

There are 5 modules in this course

Transform your innovative product ideas into reality with this course. Learn to generate, evaluate, and prioritize concepts, crafting a compelling product vision and strategy. Develop detailed roadmaps to guide development, define precise requirements, and collaborate effectively with stakeholders.

By the end of this course, you'll be able to: ● Generate new product ideas based on market and competitive research. ● Develop a high-level product strategy. ● Create a detailed product roadmap outlining objectives, milestones, and timelines. ● Define product requirements. ● Complete a final project that demonstrates your ability to develop a product strategy and roadmap. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.

In this module, you will unleash your creativity and learn how to generate innovative product ideas that address market needs and opportunities based on competitive analysis and market research.

What's included

8 videos7 readings4 assignments

8 videosTotal 39 minutes
  • Product strategy 1016 minutes
  • Day in the life: Pooja Kaji5 minutes
  • Uncovering unmet needs6 minutes
  • The idea factory2 minutes
  • Unleashing creativity6 minutes
  • From ideas to reality5 minutes
  • Evaluating and prioritizing product ideas6 minutes
  • Prioritizing for success2 minutes
7 readingsTotal 70 minutes
  • Welcome to the Product Strategy and Roadmapping syllabus10 minutes
  • Use continuous innovation10 minutes
  • Uncovering unmet customer needs10 minutes
  • Creative problem-solving for product managers10 minutes
  • Design thinking for strategic innovation10 minutes
  • The product idea filter10 minutes
  • Learn if your business is a good idea from customers10 minutes
4 assignmentsTotal 120 minutes
  • Activity: Unveiling the next great adventure: Idea generation for open-world RPG expansion60 minutes
  • Generating and evaluating product ideas30 minutes
  • Identifying market gaps and opportunities15 minutes
  • Brainstorming and creative problem-solving for product innovation15 minutes

This module lays the groundwork for successful product management by exploring the critical first steps in shaping a product's direction. You'll learn to craft a compelling product vision that inspires and guides development, set SMART objectives that translate that vision into actionable goals, and ensure your product strategy aligns seamlessly with broader business objectives.

What's included

5 videos4 readings4 assignments1 discussion prompt

5 videosTotal 30 minutes
  • The north star: Defining your product vision5 minutes
  • Beyond vague goals: The power of SMART objectives6 minutes
  • KPIs demystified6 minutes
  • Setting SMART objectives in action6 minutes
  • Connecting product strategy to business goals6 minutes
4 readingsTotal 40 minutes
  • From idea to impact: crafting a product vision that inspires10 minutes
  • SMART goals for product success: A practical guide10 minutes
  • How product strategy drives business growth10 minutes
  • The product strategy puzzle10 minutes
4 assignmentsTotal 120 minutes
  • Product strategy and business goals30 minutes
  • Activity: RPG feature product strategy60 minutes
  • Defining your product vision15 minutes
  • Setting SMART objectives quiz15 minutes
1 discussion promptTotal 15 minutes
  • Crafting a product vision15 minutes

In this module, you'll master the art of crafting a visual product roadmap that effectively communicates the product's development timeline, key milestones, and releases. You'll learn how to prioritize features and releases based on their impact on business goals, user needs, and technical feasibility. Additionally, you'll gain the skills to estimate the effort and resources required for each feature or release, ensuring your roadmap is both realistic and achievable. By the end of this module, you'll be equipped to create compelling roadmaps that guide your product's journey, align stakeholders, and drive successful product development.

What's included

7 videos6 readings4 assignments

7 videosTotal 29 minutes
  • Introduction to creating a product roadmap2 minutes
  • The roadmap as a storytelling tool2 minutes
  • Building your first roadmap5 minutes
  • The prioritization puzzle: balancing business, user, and tech needs2 minutes
  • Prioritization in action: a case study6 minutes
  • Estimation 1016 minutes
  • Estimating with Asana: a hands-on demo5 minutes
6 readingsTotal 60 minutes
  • Roadmap essentials10 minutes
  • Connecting your roadmap to strategic goals10 minutes
  • A product manager's guide to prioritization10 minutes
  • Using user feedback to guide prioritization10 minutes
  • The pitfalls of estimation (and how to avoid them)10 minutes
  • The role of data in estimation10 minutes
4 assignmentsTotal 120 minutes
  • Estimate your first project30 minutes
  • Activity: RPG scenario product roadmap60 minutes
  • Constructing a visual roadmap quiz15 minutes
  • What's your priority?15 minutes

In this module, you'll delve into the critical process of defining product requirements. You'll learn how to identify and document both functional and non-functional requirements, ensuring a clear understanding of what the product needs to do and how it should perform. You'll master the art of creating user stories and use cases to capture user needs and expectations effectively. Additionally, you'll explore strategies for collaborating with the development team, fostering open communication and ensuring alignment throughout the development process. By the end of this module, you'll possess the skills to translate user needs into actionable requirements, paving the way for successful product development and delivery.

What's included

13 videos8 readings6 assignments

13 videosTotal 54 minutes
  • Introduction to defining product requirements2 minutes
  • Understanding functional and non-functional requirements5 minutes
  • Writing effective requirements6 minutes
  • User stories in action3 minutes
  • Crafting compelling user stories5 minutes
  • From requirements to reality4 minutes
  • Agile in action5 minutes
  • The importance of QA in product development2 minutes
  • The QA mindset5 minutes
  • Creating a test plan in Zephyr Scale5 minutes
  • Working with QA teams for optimal results3 minutes
  • Automating QA6 minutes
  • Quality is everyone's responsibility2 minutes
8 readingsTotal 120 minutes
  • The requirements checklist30 minutes
  • Gathering requirements from stakeholders: techniques and best practices10 minutes
  • Use cases vs. user stories10 minutes
  • Ensuring stories deliver value10 minutes
  • Effective communication between product managers and developers10 minutes
  • Strategies for navigating disagreements with the development team30 minutes
  • QA methodologies and best practices10 minutes
  • Case study: A software company's QA transformation10 minutes
6 assignmentsTotal 150 minutes
  • Implementing quality assurance30 minutes
  • Activity: RPG accessory product requirements60 minutes
  • Functional or nonfunctional?15 minutes
  • Creating user stories and use case quiz15 minutes
  • Collaborating with the development team quiz15 minutes
  • Working with QA teams15 minutes

In this module, you'll gain a deep understanding of the symbiotic relationship between stakeholder management and change management in the dynamic world of product development. You'll learn to identify and understand key stakeholders, their unique perspectives, and how to build strong, lasting relationships with them. We'll also dive into the strategies for effectively communicating and managing expectations throughout the product lifecycle, particularly during times of change. You'll explore how to anticipate and address resistance, foster collaboration, and ensure all stakeholders feel heard and valued. By mastering these intertwined skills, you'll be equipped to navigate the complexities of product development, drive successful outcomes, and cultivate an environment of trust and support for your product initiatives.

What's included

8 videos6 readings4 assignments

8 videosTotal 36 minutes
  • Introduction to stakeholder management2 minutes
  • Stakeholder mapping6 minutes
  • Navigating the stakeholder ecosystem2 minutes
  • Change is the only constant6 minutes
  • Keeping stakeholders in the loop6 minutes
  • Stakeholder management tools in action6 minutes
  • Managing conflicting stakeholder expectations2 minutes
  • Negotiation skills for product managers6 minutes
6 readingsTotal 60 minutes
  • Understanding stakeholder needs10 minutes
  • Empathy in stakeholder management10 minutes
  • Case Study: When a Game-Changing Update Sparked a Community Uprising10 minutes
  • Conflict resolution for product managers10 minutes
  • The power of proactive stakeholder management10 minutes
  • Product Strategy and Roadmapping summary10 minutes
4 assignmentsTotal 120 minutes
  • Manage stakeholder expectations quiz30 minutes
  • Activity: A comprehensive product management simulation60 minutes
  • Who are stakeholders and what do they need?15 minutes
  • Develop a communication plan15 minutes

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