Product Strategy and Roadmapping
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Product Strategy and Roadmapping
This course is part of Xbox Product Manager Professional Certificate
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Skills you'll gain
- Product Lifecycle Management
- Stakeholder Engagement
- Product Strategy
- New Product Development
- Design Thinking
- Innovation
- Quality Assurance
- Quality Assurance and Control
- Market Opportunities
- Product Requirements
- Product Development
- User Story
- Product Quality (QA/QC)
- Stakeholder Management
- Ideation
- Product Planning
- Change Management
- Product Management
- Stakeholder Communications
- Product Roadmaps
Details to know
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Build your Business Strategy expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate from Xbox
There are 5 modules in this course
Transform your innovative product ideas into reality with this course. Learn to generate, evaluate, and prioritize concepts, crafting a compelling product vision and strategy. Develop detailed roadmaps to guide development, define precise requirements, and collaborate effectively with stakeholders.
By the end of this course, you'll be able to: ● Generate new product ideas based on market and competitive research. ● Develop a high-level product strategy. ● Create a detailed product roadmap outlining objectives, milestones, and timelines. ● Define product requirements. ● Complete a final project that demonstrates your ability to develop a product strategy and roadmap. This course is for entry-Level professionals looking to start a new career as a Product Manager in a related field such as Saas automation or gaming. Interested learners may be making a career switch, currently work in a related role and wish to transition into a Product Management role.
In this module, you will unleash your creativity and learn how to generate innovative product ideas that address market needs and opportunities based on competitive analysis and market research.
What's included
8 videos7 readings4 assignments
8 videos•Total 39 minutes
- Product strategy 101•6 minutes
- Day in the life: Pooja Kaji•5 minutes
- Uncovering unmet needs•6 minutes
- The idea factory•2 minutes
- Unleashing creativity•6 minutes
- From ideas to reality•5 minutes
- Evaluating and prioritizing product ideas•6 minutes
- Prioritizing for success•2 minutes
7 readings•Total 70 minutes
- Welcome to the Product Strategy and Roadmapping syllabus•10 minutes
- Use continuous innovation•10 minutes
- Uncovering unmet customer needs•10 minutes
- Creative problem-solving for product managers•10 minutes
- Design thinking for strategic innovation•10 minutes
- The product idea filter•10 minutes
- Learn if your business is a good idea from customers•10 minutes
4 assignments•Total 120 minutes
- Activity: Unveiling the next great adventure: Idea generation for open-world RPG expansion•60 minutes
- Generating and evaluating product ideas•30 minutes
- Identifying market gaps and opportunities•15 minutes
- Brainstorming and creative problem-solving for product innovation•15 minutes
This module lays the groundwork for successful product management by exploring the critical first steps in shaping a product's direction. You'll learn to craft a compelling product vision that inspires and guides development, set SMART objectives that translate that vision into actionable goals, and ensure your product strategy aligns seamlessly with broader business objectives.
What's included
5 videos4 readings4 assignments1 discussion prompt
5 videos•Total 30 minutes
- The north star: Defining your product vision•5 minutes
- Beyond vague goals: The power of SMART objectives•6 minutes
- KPIs demystified•6 minutes
- Setting SMART objectives in action•6 minutes
- Connecting product strategy to business goals•6 minutes
4 readings•Total 40 minutes
- From idea to impact: crafting a product vision that inspires•10 minutes
- SMART goals for product success: A practical guide•10 minutes
- How product strategy drives business growth•10 minutes
- The product strategy puzzle•10 minutes
4 assignments•Total 120 minutes
- Product strategy and business goals•30 minutes
- Activity: RPG feature product strategy•60 minutes
- Defining your product vision•15 minutes
- Setting SMART objectives quiz•15 minutes
1 discussion prompt•Total 15 minutes
- Crafting a product vision•15 minutes
In this module, you'll master the art of crafting a visual product roadmap that effectively communicates the product's development timeline, key milestones, and releases. You'll learn how to prioritize features and releases based on their impact on business goals, user needs, and technical feasibility. Additionally, you'll gain the skills to estimate the effort and resources required for each feature or release, ensuring your roadmap is both realistic and achievable. By the end of this module, you'll be equipped to create compelling roadmaps that guide your product's journey, align stakeholders, and drive successful product development.
What's included
7 videos6 readings4 assignments
7 videos•Total 29 minutes
- Introduction to creating a product roadmap•2 minutes
- The roadmap as a storytelling tool•2 minutes
- Building your first roadmap•5 minutes
- The prioritization puzzle: balancing business, user, and tech needs•2 minutes
- Prioritization in action: a case study•6 minutes
- Estimation 101•6 minutes
- Estimating with Asana: a hands-on demo•5 minutes
6 readings•Total 60 minutes
- Roadmap essentials•10 minutes
- Connecting your roadmap to strategic goals•10 minutes
- A product manager's guide to prioritization•10 minutes
- Using user feedback to guide prioritization•10 minutes
- The pitfalls of estimation (and how to avoid them)•10 minutes
- The role of data in estimation•10 minutes
4 assignments•Total 120 minutes
- Estimate your first project•30 minutes
- Activity: RPG scenario product roadmap•60 minutes
- Constructing a visual roadmap quiz•15 minutes
- What's your priority?•15 minutes
In this module, you'll delve into the critical process of defining product requirements. You'll learn how to identify and document both functional and non-functional requirements, ensuring a clear understanding of what the product needs to do and how it should perform. You'll master the art of creating user stories and use cases to capture user needs and expectations effectively. Additionally, you'll explore strategies for collaborating with the development team, fostering open communication and ensuring alignment throughout the development process. By the end of this module, you'll possess the skills to translate user needs into actionable requirements, paving the way for successful product development and delivery.
What's included
13 videos8 readings6 assignments
13 videos•Total 54 minutes
- Introduction to defining product requirements•2 minutes
- Understanding functional and non-functional requirements•5 minutes
- Writing effective requirements•6 minutes
- User stories in action•3 minutes
- Crafting compelling user stories•5 minutes
- From requirements to reality•4 minutes
- Agile in action•5 minutes
- The importance of QA in product development•2 minutes
- The QA mindset•5 minutes
- Creating a test plan in Zephyr Scale•5 minutes
- Working with QA teams for optimal results•3 minutes
- Automating QA•6 minutes
- Quality is everyone's responsibility•2 minutes
8 readings•Total 120 minutes
- The requirements checklist•30 minutes
- Gathering requirements from stakeholders: techniques and best practices•10 minutes
- Use cases vs. user stories•10 minutes
- Ensuring stories deliver value•10 minutes
- Effective communication between product managers and developers•10 minutes
- Strategies for navigating disagreements with the development team•30 minutes
- QA methodologies and best practices•10 minutes
- Case study: A software company's QA transformation•10 minutes
6 assignments•Total 150 minutes
- Implementing quality assurance•30 minutes
- Activity: RPG accessory product requirements•60 minutes
- Functional or nonfunctional?•15 minutes
- Creating user stories and use case quiz•15 minutes
- Collaborating with the development team quiz•15 minutes
- Working with QA teams•15 minutes
In this module, you'll gain a deep understanding of the symbiotic relationship between stakeholder management and change management in the dynamic world of product development. You'll learn to identify and understand key stakeholders, their unique perspectives, and how to build strong, lasting relationships with them. We'll also dive into the strategies for effectively communicating and managing expectations throughout the product lifecycle, particularly during times of change. You'll explore how to anticipate and address resistance, foster collaboration, and ensure all stakeholders feel heard and valued. By mastering these intertwined skills, you'll be equipped to navigate the complexities of product development, drive successful outcomes, and cultivate an environment of trust and support for your product initiatives.
What's included
8 videos6 readings4 assignments
8 videos•Total 36 minutes
- Introduction to stakeholder management•2 minutes
- Stakeholder mapping•6 minutes
- Navigating the stakeholder ecosystem•2 minutes
- Change is the only constant•6 minutes
- Keeping stakeholders in the loop•6 minutes
- Stakeholder management tools in action•6 minutes
- Managing conflicting stakeholder expectations•2 minutes
- Negotiation skills for product managers•6 minutes
6 readings•Total 60 minutes
- Understanding stakeholder needs•10 minutes
- Empathy in stakeholder management•10 minutes
- Case Study: When a Game-Changing Update Sparked a Community Uprising•10 minutes
- Conflict resolution for product managers•10 minutes
- The power of proactive stakeholder management•10 minutes
- Product Strategy and Roadmapping summary•10 minutes
4 assignments•Total 120 minutes
- Manage stakeholder expectations quiz•30 minutes
- Activity: A comprehensive product management simulation•60 minutes
- Who are stakeholders and what do they need?•15 minutes
- Develop a communication plan•15 minutes
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