Customer Centric Innovation
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Customer Centric Innovation
This course is part of Strategic Technology Management Specialization
Instructor: Ravi Mehta
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What you'll learn
Have a clear understanding of the concept of innovation – What is it, why is it important, and when and how does is it become successful.
Identify reasons underlying consumers’ psychological resistance to innovation.
Apply understanding of customer needs and the adoption process to identify opportunities for innovation and new product development.
Utilize and apply strategies to capture customer needs.
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There are 4 modules in this course
Successful innovation starts with understanding customer needs and ends with a delighted customer. This course is created to develop a holistic understanding of customers’ role in developing successful innovations and how to capture and utilize customer information to create successful innovations.
In this module, we will examine the concept of innovation in general and customer-centric innovation in particular. We will start by defining customer-centric innovation, then work towards understanding what is innovation and when does it become successful.
What's included
6 videos4 readings2 assignments
6 videos•Total 51 minutes
- Course Introduction•7 minutes
- Module 1 Introduction•1 minute
- Customer-Centric Innovation•9 minutes
- Why is Innovation Important?•13 minutes
- What is Innovation?•11 minutes
- Successful Innovation•11 minutes
4 readings•Total 40 minutes
- Syllabus•10 minutes
- About the Discussion Forums•10 minutes
- Module 1 Overview•10 minutes
- Module 1 Readings•10 minutes
2 assignments•Total 60 minutes
- Understanding Innovation and Customer-Centric Innovation Quiz•30 minutes
- Orientation Quiz•30 minutes
In this module, we will discuss and understand why new innovations fail, and examine this question from a customer psychology perspective. In doing so we will discuss the psychological barriers to innovation adoption and strategies to overcome such psychological resistance.
What's included
5 videos2 readings1 assignment
5 videos•Total 46 minutes
- Module 2 Introduction•2 minutes
- Why Do Innovations Fail Part 1•12 minutes
- Why Do Innovations Fail Part 2•9 minutes
- Barriers to Innovation Adaption•13 minutes
- Overcoming Barriers to Innovation Adaption•11 minutes
2 readings•Total 20 minutes
- Module 2 Overview•10 minutes
- Module 2 Readings•10 minutes
1 assignment•Total 30 minutes
- Innovation Adoption Quiz•30 minutes
In this module, we will discuss tools and techniques that can be used to better understand customer pain points and hence their needs. This module will also highlight issues or drawbacks associated with these techniques or frameworks and discuss ways to overcome these drawbacks.
What's included
5 videos2 readings1 assignment
5 videos•Total 41 minutes
- Module 3 Introduction•1 minute
- Understanding Customer Needs Part 1•7 minutes
- Understanding Customer Needs Part 2•12 minutes
- Perceptions and Observations - Overcoming Issues with Enquiry Method•11 minutes
- Empathy and Lead Users•10 minutes
2 readings•Total 20 minutes
- Module 3 Overview•10 minutes
- Module 3 Readings•10 minutes
1 assignment•Total 30 minutes
- Capturing Customer Needs to Fuel Innovation Quiz•30 minutes
In this module, we will introduce the systematic and formal innovation/new product development process, and how customer-centric information can be used to shape this process. We will also discuss how this process works and the factors that can help in developing a more efficient and effective innovation process and the issues that can hurt this process
What's included
5 videos2 readings1 assignment1 plugin
5 videos•Total 42 minutes
- Module 4 Introduction•1 minute
- Strategy to Innovation•11 minutes
- Fuzzy Front End of Innovation•10 minutes
- Ideation and Creativity•8 minutes
- Barriers to Creativity•11 minutes
2 readings•Total 20 minutes
- Module 4 Overview•10 minutes
- Module 4 Readings•10 minutes
1 assignment•Total 30 minutes
- Customer Driven Innovation Strategy Quiz•30 minutes
1 plugin•Total 15 minutes
- How was the course?•15 minutes
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Reviewed on Oct 26, 2024
Very interesting course i would recommend it for anyone who wants to learn more about Customer centricity
Reviewed on Sep 18, 2024
Right emphasis on understanding customer, and applying creativity to solve their problems; however creativity can be a mysterious process that cannot be formalized.
Reviewed on Jan 9, 2024
Great course, easy to digest and with a lot of generally useful insights.
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