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URL: https://www.coursera.org/learn/customer-centric-business-innovation

⇱ Customer-Centric Innovation | Coursera

Customer-Centric Innovation

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Customer-Centric Innovation

1,735 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

35 reviews

Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.7

35 reviews

Intermediate level

Recommended experience

2 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Align your business with evolving customer needs and expectations.

  • Gain insights into understanding customer goals to drive meaningful innovation.

  • Develop strategies to out-innovate competitors by embedding customer-centric agility into your organization.

Details to know

Shareable certificate

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Assessments

1 assignment

Taught in English

Build your subject-matter expertise

This course is part of the Strategy and Innovation for Agile Organizations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

In this course, you will explore how to develop agile business strategies focused on delivering value to customers in dynamic markets. You will learn techniques to foster customer-driven innovation, incorporating customer insights into strategic decisions and product development. Additionally, the course will focus on creating customer-centric organizations that are agile, responsive, and capable of evolving with market needs.

This course is perfect for leaders and product managers looking to improve customer engagement through innovation. No prior experience in customer strategy is needed, though a background in business leadership will be beneficial.

In this module, you will learn how companies can build greater customer-centricity, speed, and flexibility into their DNA, allowing them to out-innovate the competition and thrive in the “age of agility.”

What's included

1 video9 readings1 assignment2 discussion prompts

1 video•Total 10 minutes
  • Customer-Centric Innovation•10 minutes
9 readings•Total 85 minutes
  • Welcome to Customer-Centric Innovation•10 minutes
  • Meet Your Instructor: Hari Nair•10 minutes
  • Discussion Guidelines•10 minutes
  • Report a problem with the course•5 minutes
  • Key Takeaways•10 minutes
  • Case Study•10 minutes
  • Case Study Reflection Questions•10 minutes
  • Curated Content•10 minutes
  • Share your learning experience•10 minutes
1 assignment•Total 30 minutes
  • Customer-Centric Innovation Quiz•30 minutes
2 discussion prompts•Total 20 minutes
  • Course Introductions•10 minutes
  • Course Reflection•10 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

Instructor ratings
4.3 (6 ratings)
Duke University
15 Courses•22,677 learners

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Showing 3 of 35

AL
·

Reviewed on Mar 21, 2025

Emphasizes desirability, feasibility, and viability of business products and services; and focuses on jobs to be done for customers.

HH
·

Reviewed on Apr 21, 2026

Left with the sensation that still is needed something more.

KC
·

Reviewed on Mar 21, 2026

Eye opener on the principles of product development that focuses on customers' needs

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,