Customer-Centric IT Strategy
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Customer-Centric IT Strategy
This course is part of Leading the Modern Day Business Specialization
Instructor: Alex Cowan
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Skills you'll gain
- Technology Strategies
- Business Strategy
- Information Technology
- Cybersecurity
- Technical Communication
- LLM Application
- Design Thinking
- Process Design
- Business Modeling
- Cyber Security Strategy
- Cyber Risk
- Agile Methodology
- AI Enablement
- Large Language Modeling
- Threat Management
- IT Management
- Project Portfolio Management
Tools you'll learn
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There are 4 modules in this course
Now more than ever, corporations are investing heavily in IT. The quality of these investments affect the daily work of millions, yet it’s not uncommon to see industry surveys where the failure rates for IT projects is over 50%. It’s possible to do better and it’s possible to do so consistently. In this two-week course, we’ll step through major challenges within corporate IT and how to address them with the disciplined use of design thinking, Lean Startup, and agile as a team framework.
By the end of this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you’ll be able to: Use the Business Model Canvas to focus your company strategy and facilitate buy-in from stakeholders Translate your work on the Canvas to specific charters in IT Rapidly prototype strategically-aligned processes for implementation within your IT infrastructure Please Note: This is a short-form course, two weeks in duration.
To do strategic IT, you’ve got to have a strategy! Ideally, you need one that’s easy to understand and use as a clear basis for action. That’s what you’ll learn this week.
What's included
8 videos1 reading1 assignment1 discussion prompt
8 videos•Total 47 minutes
- Course Intro•3 minutes
- The Problem with IT Projects•5 minutes
- The 20-Minute Strategy Brief•4 minutes
- IT Strategy Brief: Value Definition•7 minutes
- IT Strategy Brief: The Customer Journey•7 minutes
- IT Strategy Brief: Key Activities•7 minutes
- Demo: Business Model Canvas Template•9 minutes
- Drafting a Process Inventory from Key Activities•5 minutes
1 reading•Total 10 minutes
- Course Overview & Requirements•10 minutes
1 assignment•Total 30 minutes
- Week 1 Quiz on Customer-Centric Strategy•30 minutes
1 discussion prompt•Total 10 minutes
- Get to know your classmates•10 minutes
You’ve learned that being more intentional and acquiring and actionable understanding not just of what users say but of what they do is key to delivering successful IT. Now you’re going to learn more detail on how to iteratively prototype and test solutions to make sure not just that they don’t break, but that they deliver superior outcomes.
What's included
8 videos1 assignment
8 videos•Total 38 minutes
- Your IT Pipelines•6 minutes
- Prototyping with Process•4 minutes
- An Example of Prototyping with Process•5 minutes
- Demo: Sketching a Process Design•6 minutes
- Test Criteria: 0, 30, 90 Days•7 minutes
- Skit: Process Design•3 minutes
- Skit: Validation Criteria•2 minutes
- Towards Outcome-Driven IT Pipelines•4 minutes
1 assignment•Total 30 minutes
- Week 2 Quiz on Prototyping IT Solutions•30 minutes
It’s comforting as it is to believe there are simply ‘good’ and ‘bad’ product and technology choices. However, the reality is that you get good outcomes by being able to first diagnose your situation and then pair it with situation-appropriate choices on SaaS products, platforms, and stacks. This week, that’s what you’ll learn how to do.
What's included
10 videos1 assignment
10 videos•Total 44 minutes
- The Economics of Your IT•2 minutes
- Unpacking a Stack•3 minutes
- The Model View Controller Framework•2 minutes
- Stacks, Any Way You Like•8 minutes
- The Economics of SaaS•5 minutes
- The Economics of Codeless + BaaS•9 minutes
- The Economics of PaaS•4 minutes
- The Economics of a Custom App•4 minutes
- The Economics of User Devices•5 minutes
- Towards an Economical IT Portfolio•1 minute
1 assignment•Total 30 minutes
- Week 3 Quiz on Diagnosing the Economics of Your IT Portfolio•30 minutes
Two hot topics in IT that just keep getting hotter are: 1) cybersecurity and 2) AI. This week, we’ll focus on the technical and economic fundamentals of both so that you can facilitate shared understanding and informed, intentional decisions with your stakeholders.
What's included
14 videos1 assignment
14 videos•Total 73 minutes
- The Screen Door•4 minutes
- The Superstack•6 minutes
- The Attackers•4 minutes
- Their Attack Pattern•7 minutes
- Your Defense Pattern•7 minutes
- Managing Risk•8 minutes
- Security and the Stack•3 minutes
- AI Today, AI Tomorrow•8 minutes
- The Economics of AI & the Enterprise•3 minutes
- Finding Your Ground Truth Supremacy•6 minutes
- The Economics of Predictive Analytics vs. LLM•6 minutes
- Case Study: Finding Ground Truth Supremacy at Jedburgh•4 minutes
- Chartering & Governing AI Investments•3 minutes
- Course Close•3 minutes
1 assignment•Total 30 minutes
- Week 4 Quiz on Managing Security & Leveraging AI•30 minutes
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Reviewed on May 6, 2020
Could have been slower and had more hands-on experience. Very quick to go through parts of the content and assume learners are picking it all up easily.
Reviewed on Jun 29, 2021
The examples presented in the course were really helpful in understanding what goes into developing a customer centric IT strategy.
Reviewed on Jan 7, 2021
Very good course for jobs related to IT project design and implementation for customers!
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