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URL: https://www.coursera.org/learn/digital-transformation-part-2

⇱ Introduction to Digital Transformation Part 2 | Coursera


Introduction to Digital Transformation Part 2

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Gain insight into a topic and learn the fundamentals.
4.7

193 reviews

Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.7

193 reviews

Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the IBM & Darden Digital Strategy Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This course was designed to further your understanding of digital transformation so you can leverage digitization to improve business function performance. You'll learn how to build out your core digital infrastructure, with a focus on cloud computing, data integrity and digital platforms. You'll explore how digitization is transforming various business functions and organization units and learn how to

identify the key drivers of and risks inherent in digital transformation, and consider the impact of emerging trends. By the end of this course, you'll be able to analyze your industry's digital transformation efforts and recommend new approaches to maximize performance.

Data is key to digital transformation. In this module, you’ll learn how to build out your core digital infrastructure, a critical component of your digital transformation stack. By the end of this module, you'll be able to explain the impact of cloud computing on business processes, consider how to leverage cloud computing to store and share data, list requirements for data integrity and security, and learn how to organize the IT function to collect and store data efficiently.

What's included

9 videos1 assignment

9 videosβ€’Total 41 minutes
  • Digital Infrastructureβ€’1 minute
  • Traditional Coca-Cola Business Modelβ€’3 minutes
  • Digital Coca-Cola Business Modelβ€’3 minutes
  • Cloud Computingβ€’6 minutes
  • Data Integrityβ€’6 minutes
  • Digital Platformsβ€’5 minutes
  • Digital Platforms Case Studiesβ€’3 minutes
  • Cyber Security Interviewβ€’7 minutes
  • IT Leadership Interviewβ€’7 minutes
1 assignmentβ€’Total 30 minutes
  • Digital Infrastructureβ€’30 minutes

Change as a constant has never been truer than with digital transformations. In this module, we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.

What's included

9 videos1 assignment1 plugin

9 videosβ€’Total 29 minutes
  • Introduction - Digital Technologiesβ€’1 minute
  • Big Data and the Shift to the Cloudβ€’7 minutes
  • Take a Guess...β€’0 minutes
  • Artificial Intelligence and Machine Learningβ€’4 minutes
  • Blockchainβ€’3 minutes
  • Data Scienceβ€’4 minutes
  • Wisdom of Crowdsβ€’4 minutes
  • Internet of Thingsβ€’3 minutes
  • Additive Manufacturingβ€’3 minutes
1 assignmentβ€’Total 30 minutes
  • Digital Technologiesβ€’30 minutes
1 pluginβ€’Total 15 minutes
  • Did You Guess Correctly?β€’15 minutes

Data and analytics affect every facet of an enterprise; in fact, digital technologies and infrastructure are transforming the function of virtually every business function from marketing to finance to HR. In this module, we’ll explore the impact of digital technology on a range of business functions. You will see how these functions are being transformed, creating new opportunities and challenges.

What's included

9 videos1 assignment

9 videosβ€’Total 57 minutes
  • Introduction - Digital Business Functionsβ€’1 minute
  • Digital ITβ€’9 minutes
  • Digital Marketingβ€’8 minutes
  • Digital Financeβ€’9 minutes
  • Digital Operationsβ€’6 minutes
  • Digital Communicationsβ€’12 minutes
  • Digital Policyβ€’6 minutes
  • Digital HRβ€’5 minutes
  • Key Takeaways - Digital Business Functionsβ€’1 minute
1 assignmentβ€’Total 30 minutes
  • Digital Business Functionsβ€’30 minutes

In this module, you'll have the opportunity to engage in a case study, which is a method of teaching popular at many business schools. First, you'll read an article and learn how the case based method of learning works, and then you'll be able to practice your new skills on the Waymo case, written by Professor Mike Lenox.

What's included

2 readings

2 readingsβ€’Total 20 minutes
  • Learning at Darden - The Case Methodβ€’10 minutes
  • Waymo Caseβ€’10 minutes

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Instructors

Instructor ratings
4.6 (65 ratings)
15 Coursesβ€’511,133 learners

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Learner reviews

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Showing 3 of 193

SP
Β·

Reviewed on Sep 28, 2023

The lessons provided good examples to grasp the essence of the content presented.

SM
Β·

Reviewed on Oct 11, 2025

very good course about digital functions, technology, business and value creation perspective. Very insightful and good learning experience

MK
Β·

Reviewed on Sep 23, 2024

As a former CIO and now as an advisor, it becomes easy as a fallback to default to tech first. This is really different ways of knowing.

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,