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URL: https://www.coursera.org/learn/bcg-uva-darden-digital-transformation

⇱ Digital Transformation | Coursera


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Gain insight into a topic and learn the fundamentals.
4.8

6,364 reviews

Beginner level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace
96%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.8

6,364 reviews

Beginner level

Recommended experience

Flexible schedule
1 week at 10 hours a week
Learn at your own pace
96%
Most learners liked this course

What you'll learn

  • The underlying economics of innovation, technology, and market disruptions

  • The pros and cons of current digital technologies driving advancement

  • How to utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

13 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Leading the Modern Day Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Digital transformation is a hot topic--but what exactly is it and what does it mean for companies? In this course, developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global management experts, we talk about digital transformation in two ways. First we discuss the pace of change and the imperative it creates for businesses. Next we provide the context for this transformation and what it takes to win in the digital age. Then we walk through BCG's proprietary framework, which helps you identify key areas to digitize, including strategy, core processes, and technology.

By the end of this course, you'll be able to: --describe the underlying economics of innovation, technology, and market disruptions --weigh the pros and cons of current digital technologies driving advancement --utilize BCG's digital transformation framework as a "how-to" for digitizing your organization

The exponential rate at which technology is evolving creates an imperative for organizations to deconstruct their value chain to gain a competitive advantage. This week, we'll discuss three fundamental laws about how digital information can be processed, communicated, and stored. Then we'll look at how the exponential rate of technological change is driving changes in the industry. You'll also hear from the executive leadership of Pitney Bowes about their ongoing adaptation and transformation of their business.

What's included

10 videos3 readings2 assignments3 discussion prompts

10 videosβ€’Total 67 minutes
  • Course Introductionβ€’1 minute
  • Week 1 Introductionβ€’2 minutes
  • Exponential Evolution of Technologyβ€’12 minutes
  • Deconstruction of the Value Chainβ€’9 minutes
  • Interview with Philip Evans on Deconstructionβ€’8 minutes
  • Technology Makes the Differenceβ€’11 minutes
  • Digital Transformation at Pitney Bowesβ€’1 minute
  • Interview with Pitney Bowes CEO, Marc Lautenbachβ€’12 minutes
  • Interview with Pitney Bowes Executive Vice President & President of Commerce Services, Lila Snyderβ€’8 minutes
  • Week 1 Conclusionβ€’3 minutes
3 readingsβ€’Total 30 minutes
  • Welcome to the Specializationβ€’10 minutes
  • Course Overview & Requirementsβ€’10 minutes
  • Surveyβ€’10 minutes
2 assignmentsβ€’Total 40 minutes
  • Week 1 Quiz: Technology Laws of Business Disruptionβ€’10 minutes
  • Practice Quiz: Technology Laws of Business Disruptionβ€’30 minutes
3 discussion promptsβ€’Total 30 minutes
  • Introduce Yourselfβ€’10 minutes
  • What are your take-aways from the Pitney-Bowes interviews?β€’10 minutes
  • Week 1 Takeawaysβ€’10 minutes

Disruption is not new, and we can learn from the past how to thrive given the constant disruptions that are the hallmark of the digital age. This week, we will explore the foundations of digital transformation and the nature of the competitive life cycle. We will look at the underlying economics of innovation and technological change. Finally we will explore incumbency and the economics of innovation through the lens of digital transformation.

What's included

10 videos3 assignments

10 videosβ€’Total 59 minutes
  • Week 2 Introductionβ€’1 minute
  • A Historical Perspectiveβ€’7 minutes
  • Disruption Is Not New Part Iβ€’6 minutes
  • Disruption Is Not New Part IIβ€’10 minutes
  • Environmental Analysis & the Competitive Life Cycleβ€’6 minutes
  • The Competitive Life Cycle in Detailβ€’6 minutes
  • The Liability of Incumbencyβ€’8 minutes
  • The Economics of Innovationβ€’9 minutes
  • A Portfolio Viewβ€’4 minutes
  • Week 2 Conclusionβ€’2 minutes
3 assignmentsβ€’Total 85 minutes
  • Week 2 Quiz on Foundations of Digital Transformationβ€’25 minutes
  • Practice Quiz: Understanding the Contextβ€’30 minutes
  • Practice Quiz: Winning in the Digital Ageβ€’30 minutes

Change as a constant has never been truer than with digital transformations. This week we will look at the key drivers of digital transformation, opportunities they have already established and the challenges they bring. Then we will explore emerging trends and technologies, what is possible/likely in the future, and currently what we're seeing in practice.

What's included

20 videos5 assignments

20 videosβ€’Total 144 minutes
  • Week 3 Introductionβ€’3 minutes
  • Big Data Part Iβ€’6 minutes
  • Big Data Part IIβ€’6 minutes
  • Interview with John Rose on Trustβ€’11 minutes
  • Shift to the Cloud Part Iβ€’6 minutes
  • Shift to the Cloud Part IIβ€’6 minutes
  • Internet of Thingsβ€’10 minutes
  • Additive Manufacturing Part Iβ€’5 minutes
  • Additive Manufacturing Part IIβ€’6 minutes
  • Cyber Security Part Iβ€’8 minutes
  • Cyber Security Part IIβ€’5 minutes
  • Artificial Intelligence Part Iβ€’8 minutes
  • Artificial Intelligence Part IIβ€’7 minutes
  • Blockchain Part Iβ€’9 minutes
  • Blockchain Part IIβ€’8 minutes
  • Interview with Nicolas HarlΓ© on Blockchainβ€’8 minutes
  • Combination of Trendsβ€’10 minutes
  • Tour Through BCG's Innovation Center for Operationsβ€’12 minutes
  • Interview with Moundir Rachidi on Industry 4.0β€’6 minutes
  • Week 3 Conclusionβ€’2 minutes
5 assignmentsβ€’Total 150 minutes
  • Week 3 Quiz: High-profile Digital Technologiesβ€’30 minutes
  • Practice Quiz: Drivers of Digital Transformationβ€’30 minutes
  • Practice Quiz: Opportunities and Challengesβ€’30 minutes
  • Practice Quiz: Emerging Trends and Technologiesβ€’30 minutes
  • Practice Quiz: Emerging Trends and Technologiesβ€’30 minutes

During Week 4 we tackle the "how" of digital transformation. We approach this challenge using BCG's proprietary framework, which provides a practical strategic model for moving from a legacy to a digitized business. We'll explain the framework's fundamental duality and the different enablers of digital transformation.

What's included

20 videos3 assignments

20 videosβ€’Total 161 minutes
  • Week 4 Introductionβ€’5 minutes
  • Interview with Tom Reichert on the Frameworkβ€’11 minutes
  • Strategy Driven by Digitalβ€’14 minutes
  • Digitize the Core Part Iβ€’8 minutes
  • Digitize the Core Part IIβ€’5 minutes
  • Interview with Antoine GourΓ©vitch on Digitizationβ€’9 minutes
  • New Digital Growth Part Iβ€’7 minutes
  • New Digital Growth Part IIβ€’6 minutes
  • Innovation & UVA's i.Labβ€’8 minutes
  • People & Organizationβ€’11 minutes
  • Interview with Martin Danoesastro on Agile @ Scaleβ€’9 minutes
  • Data & Analytics Part Iβ€’3 minutes
  • Data & Analytics Part IIβ€’12 minutes
  • Data & Analytics at London's Heathrow Airportβ€’10 minutes
  • Technologyβ€’12 minutes
  • Interview with Stefan Mohr on Technologyβ€’11 minutes
  • Ecosystemsβ€’10 minutes
  • Interview with Ralf Dreischmeier on Success Factors of Digital Transformationβ€’5 minutes
  • Week 4 Conclusionβ€’4 minutes
  • Course Conclusionβ€’1 minute
3 assignmentsβ€’Total 90 minutes
  • Week 4 Quiz: Your Path to Digital Transformationβ€’30 minutes
  • Practice Quiz on Layer 2: The Fundamental Dualityβ€’30 minutes
  • Practice Quiz on Layer 3: The Core Enablersβ€’30 minutes

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Instructors

Instructor ratings
4.7 (1,956 ratings)
University of Virginia
24 Coursesβ€’628,075 learners

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PH
Β·

Reviewed on Nov 11, 2022

To have a clear understanding of business strategy pivoting the digital transformation is really helpful. I feel it could be one of the best help to the managers in any kind of organization.

SS
Β·

Reviewed on May 24, 2019

The course material is fantastic and was delivered capably by the instructors. the interviews with the experts were value adds and provided good insights into the application of the concepts.

SB
Β·

Reviewed on Sep 29, 2020

Amazing path to go through training, balanced curricula between theory and practical business cases, get adjusted to changes. Highly recommended for visionaries, leaders and innovators.

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