Introduction to Digital Transformation: Change & Disruption
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Introduction to Digital Transformation: Change & Disruption
This course is part of Future Ready Company Specialization
Instructors: Julian Birkinshaw
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Skills you'll gain
- Change Management
- Digital Transformation
- Business Transformation
- digital literacy
- Technology Strategies
- Organizational Change
- Business Strategy
- Business Modeling
- Emerging Technologies
- Business Technologies
- Business Strategies
- Operational Efficiency
- Innovation
- New Business Development
- Culture Transformation
- Enterprise Architecture
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There are 5 modules in this course
Digital transformation is an incredible opportunity for both individuals and for organisations because it's an opportunity to personalise, to customise, to serve customers in new ways, to help them to achieve new things that matter to the world in which we live.
Whatever level you are in your organisation, you have some mandate for taking digital transformation seriously within your own area of responsibility.
What's included
19 readings1 assignment4 discussion prompts
19 readings•Total 187 minutes
- Welcome to Introduction to Digital Transformation: Change and Disruption•10 minutes
- Course Outline•10 minutes
- Meet your faculty•10 minutes
- Module 1: Overview•3 minutes
- Video 1: What's the challenge incumbents face?•6 minutes
- Video: Making the big bets: John Fallon•8 minutes
- Video: What is digital transformation?•5 minutes
- Video: Shifts in the business landscape.•5 minutes
- Video: From atoms to bits•7 minutes
- Video: How firms have evolved•6 minutes
- How is technological change affecting the nature of the corporation?•65 minutes
- Video: Sources of advantage•13 minutes
- Video: What is special about pure digital firms•7 minutes
- Back to basics: Why Tesla is not like Google and Apple, and it will never be•4 minutes
- Video: Digital technology effect on ways of working•4 minutes
- Video: How much is the digital age a function of digital technology?•6 minutes
- Video: Sources of new management ideas•7 minutes
- Video: Technology as a double edged sword•6 minutes
- Module 1: Summary•5 minutes
1 assignment•Total 15 minutes
- Self-study knowledge check•15 minutes
4 discussion prompts•Total 40 minutes
- What are the characteristics of a pure digital firm?•10 minutes
- Sources of competitive advantage•10 minutes
- What effect has digital technology had on ways of working?•10 minutes
- Q&A discussion - Week 1•10 minutes
What's included
18 readings1 assignment6 discussion prompts
18 readings•Total 139 minutes
- Module 2: Introduction•5 minutes
- Video: The death of the college textbook -John Fallon•7 minutes
- Video: Debrief of the death of the collage textbook - Julian Birkinshaw•6 minutes
- Video: How did you transform the business of the future while still delivering today?•5 minutes
- Video: The theory of disruption•7 minutes
- Video: The reality of disruption•7 minutes
- Evolution not Revolution: How Industrial Firms Respond to Digital Change •40 minutes
- Video: The story of Autotrader's digital transformation•10 minutes
- Video: Debrief of the Catherine Faiers interview•7 minutes
- Video: Separation versus integration•7 minutes
- Video: Why do you need a disruptive mindset?•6 minutes
- Video: Creating an ambidextrous organisation•6 minutes
- Video: Build a disruptive mindset•1 minute
- Video: Disruption in the book publishing industry•5 minutes
- Video: Cross tests•4 minutes
- Video: What makes a firm distinct?•5 minutes
- Video: Identity•6 minutes
- Module 2: Summary•5 minutes
1 assignment•Total 15 minutes
- Self-study knowledge check•15 minutes
6 discussion prompts•Total 75 minutes
- Only the paranoid survive•10 minutes
- Full and partial disruption•15 minutes
- The keys to Autotrader's successful transformation•15 minutes
- Disruptive mindset•10 minutes
- What's the job to be done?•15 minutes
- Q&A discussion - Week 2•10 minutes
What's included
18 readings1 assignment7 discussion prompts
18 readings•Total 173 minutes
- Module 3: Overview•5 minutes
- Video: Moving too quickly - Learn don't guess•6 minutes
- Video: Timing is difficult•5 minutes
- Video: Early movers•6 minutes
- Video: S-curves•7 minutes
- Video: Emerging technologies•6 minutes
- How Incumbent Firms Respond to Emerging Technologies•33 minutes
- Video: Hype cycle•7 minutes
- Reading: How Incumbents Survive and Thrive•30 minutes
- Video: Platform Strategy part 1•7 minutes
- Video: Platform Strategy part 2•7 minutes
- Video: Cautionary tales•7 minutes
- Video: Successful cases•7 minutes
- Video: What is a business model?•5 minutes
- Video: Business model innovation•6 minutes
- Video: How do shareholders value different business models?•3 minutes
- Module 3: Summary•5 minutes
- Additional reading•21 minutes
1 assignment•Total 15 minutes
- Self-knowledge check•15 minutes
7 discussion prompts•Total 75 minutes
- Moving too quickly•10 minutes
- Shoot first or fast second?•10 minutes
- Failed technologies•10 minutes
- Pros and Cons of strategic responses to disruption•15 minutes
- What is the effect on your industry from big tech players?•10 minutes
- Business model innovation•10 minutes
- Q&A discussion - Module 3•10 minutes
What's included
27 readings1 assignment8 discussion prompts
27 readings•Total 179 minutes
- Module 4: Overview•3 minutes
- Video: Stories and insights from digital transformation at Pearson•8 minutes
- Video: What are the biggest IT challenges facing large established firms?•2 minutes
- Video: The three big eras in the world of digital technology infrastructure•6 minutes
- Video: The three eras - the implications for big established companies•5 minutes
- Video: The key digital infrastructure topics you need to know as an executive•35 minutes
- Video: The definition of cloud computing•3 minutes
- Reading: An Introduction to Cloud Computing•5 minutes
- Video: What is digital marketing?•3 minutes
- Reading: Introduction to digital marketing•7 minutes
- Video: The definition of Artificial Intelligence•6 minutes
- Reading: Introduction to Artificial Intelligence•5 minutes
- Reading: What every CEO should know about generative AI•8 minutes
- Video: What is cyber security?•3 minutes
- Reading: Introduction to Cyber Security•3 minutes
- Video: What's next in the world of digital technology?•3 minutes
- Video: What's the next big digital disruption? What are you excited about?•3 minutes
- Video: What's next in artificial intelligence and machine learning?•4 minutes
- Video: How will AI affect the book industry over the next 5-10 years? •2 minutes
- Video: What's the next big digital disruption? •3 minutes
- Video: What is the metaverse?•6 minutes
- What does the metaverse mean for you?•12 minutes
- Video: Blockchain technology•7 minutes
- Video: What problems does blockchain technology actually solve?•4 minutes
- Video: What is Web 3?•2 minutes
- Module 4: summary•3 minutes
- Additional readings•28 minutes
1 assignment•Total 15 minutes
- Self-knowledge check•15 minutes
8 discussion prompts•Total 85 minutes
- Understanding the Re-Platforming Challenge:•15 minutes
- Cloud computing•10 minutes
- Generative AI•10 minutes
- Changing behaviour•10 minutes
- How are you using AI?•10 minutes
- What's the future of the metaverse•10 minutes
- New technologies on the horizon•10 minutes
- Q&A discussion - Module 4•10 minutes
What's included
13 readings2 assignments4 discussion prompts
13 readings•Total 77 minutes
- Module 5: Overview•4 minutes
- Video: Are we there yet?•7 minutes
- Video: What are the practical ways you can support the transformation journey?•5 minutes
- Video: Why are change programmes getting harder?•5 minutes
- Reading: Telling a good innovation story•10 minutes
- Video: What is a mindset?•6 minutes
- Video: Key elements in a digital mindset•1 minute
- Reading: Developing a digital mindset•20 minutes
- Video: Disagree and commit•6 minutes
- Video: Capability and mindset - Industry expert Annette Thomas•3 minutes
- Video: Risk taking and innovation •3 minutes
- Video: Improving the success rate of innovation •3 minutes
- Module 5: summary•4 minutes
2 assignments•Total 60 minutes
- Final Assessment •45 minutes
- Self-knowlegde check•15 minutes
4 discussion prompts•Total 45 minutes
- Empowering change•10 minutes
- Crafting my story•10 minutes
- Developing a digital mindset•10 minutes
- Lessons learnt•15 minutes
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Reviewed on Aug 6, 2024
Very interesting course with a lot of examples from (former) business leaders.
Reviewed on Oct 23, 2024
Introduction to Digital Transformation: Change & Disruption
Reviewed on Aug 1, 2024
The course provided an excellent overview of digital transformation and provided not only great insights but practical advice applicable to any business.
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