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⇱ Design A/B Tests for Financial Impact | Coursera


Design A/B Tests for Financial Impact

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Design A/B Tests for Financial Impact

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Gain insight into a topic and learn the fundamentals.
2 hours to complete
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Gain insight into a topic and learn the fundamentals.
2 hours to complete
Flexible schedule
Learn at your own pace

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This course is part of the Quantitative Finance & Risk Modeling Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
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There is 1 module in this course

Design robust A/B tests for finance: define null vs alternative hypotheses, plan experiments, and measure an algorithm’s impact on Sharpe ratio. Draft test framing in chat and share an experiment plan in Google Sheets for quant lead approval.

Designing a valid A/B test is more than statistics—it’s the foundation of confident financial decision-making. In this intermediate-level course, you’ll learn how to frame hypotheses and build A/B test plans that reveal whether new algorithms or strategies truly improve performance. You’ll start by mastering the logic of null and alternative hypotheses, then apply A/B testing principles to measure an algorithm’s impact on the Sharpe ratio, a key indicator of risk-adjusted return. Through short videos, practical readings, and hands-on labs, you’ll practice designing controlled experiments that separate genuine improvement from random noise. You’ll also learn how to document your test plan clearly for quant-lead review and interpret outcomes with statistical rigor. By the end, you’ll be able to design, explain, and evaluate experiments that turn data into financial insight—skills essential for analysts, quantitative researchers, and finance professionals who test ideas before they scale.

What's included

7 videos3 readings5 assignments

7 videosTotal 33 minutes
  • Introduction and Welcome3 minutes
  • Why Hypotheses Matter in Finance4 minutes
  • Common Mistakes in Hypothesis Setup5 minutes
  • Introduction to A/B Testing 5 minutes
  • What Makes a Good Financial A/B Test?5 minutes
  • From Plan to Action7 minutes
  • Congratulations and Continuous Learning Journey3 minutes
3 readingsTotal 20 minutes
  • Null vs. Alternative Hypothesis Explained8 minutes
  • Sharpe Ratio as an Evaluation Metric6 minutes
  • Define Your Variables and Controls6 minutes
5 assignmentsTotal 60 minutes
  • Graded Quiz: Evaluate A/B Design for Financial Impact20 minutes
  • HOL: State Your Null and Alternative Hypotheses15 minutes
  • Practice Quiz: Checking Your Hypotheses5 minutes
  • HOL: Build Your A/B Test Plan in Sheets15 minutes
  • Practice Quiz: Checking Your Knowledge of A/B Tests5 minutes

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