VOOZH about

URL: https://www.coursera.org/learn/run-smart-ab-tests

⇱ Run Smart A/B Tests | Coursera

Run Smart A/B Tests

Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

1 hour to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Scientific Testing Mindset: Effective A/B testing uses clear hypotheses, single-variable tests, and decisions based on statistical significance.

  • Strategic Variable Selection: High-impact tests target subject lines, send timing, and content structure that directly affect engagement.

  • Continuous Optimization Framework: Systematic testing builds institutional knowledge and compounds email performance improvements over time.

  • Data-Driven Decisions: Reliable conclusions require statistical significance and adequate sample sizes to drive lasting business results.

Details to know

Shareable certificate

Add to your LinkedIn profile

Recently updated!

April 2026

Assessments

3 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is part of the Email Execution: Automation, Testing & Audience Targeting Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

Ready to turn guesswork into guaranteed results? This Short Course was created to help marketing professionals accomplish systematic email optimization through strategic testing.

By completing this course, you'll be able to design hypothesis-driven A/B tests, configure optimal test parameters, and analyze results to drive continuous performance improvements. You'll master the art of testing one variable at a time while building a data-driven testing program that delivers measurable business impact. By the end of this course, you will be able to: Plan and execute A/B tests assessing variables such as subject lines and send times for optimal results Analyze results to solidify best practices and adjust future strategies accordingly This course is unique because it combines strategic planning frameworks with hands-on implementation, teaching you both the "why" behind testing methodology and the practical skills to execute tests that generate actionable insights. To be successful in this course, you should have a background in basic email marketing concepts and familiarity with email campaign creation.

Learners will systematically plan, execute, and analyze A/B tests for email campaigns to make data-driven decisions that improve campaign performance.

What's included

3 videos1 reading3 assignments

3 videos•Total 9 minutes
  • The Business Value of Systematic Testing•2 minutes
  • A/B Testing Strategy Fundamentals•4 minutes
  • Developing an A/B Test Plan•3 minutes
1 reading•Total 10 minutes
  • What to Test in Email Campaigns•10 minutes
3 assignments•Total 35 minutes
  • Create an A/B Testing Plan•15 minutes
  • A/B Testing Fundamentals Assessment•5 minutes
  • Run Smart A/B Tests - Course Assessment•15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Instructor

454 Courses•58,950 learners

Explore more from Design and Product

Why people choose Coursera for their career

👁 Image

Felipe M.

Learner since 2018
"To be able to take courses at my own pace and rhythm has been an amazing experience. I can learn whenever it fits my schedule and mood."
👁 Image

Jennifer J.

Learner since 2020
"I directly applied the concepts and skills I learned from my courses to an exciting new project at work."
👁 Image

Larry W.

Learner since 2021
"When I need courses on topics that my university doesn't offer, Coursera is one of the best places to go."
👁 Image

Chaitanya A.

"Learning isn't just about being better at your job: it's so much more than that. Coursera allows me to learn without limits."

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,

¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.