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URL: https://www.coursera.org/learn/dubai-hospitality-marketing

⇱ Dubai Hospitality Marketing | Coursera

Dubai Hospitality Marketing

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Dubai Hospitality Marketing

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Gain insight into a topic and learn the fundamentals.
4.5

11 reviews

Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.5

11 reviews

Beginner level

Recommended experience

4 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Develop Customer-Centric Marketing Strategies

    Learn Digital Marketing Techniques

    Understand and adapt to the evolving hospitality landscape

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

5 assignments

Taught in English

There are 2 modules in this course

This course is ideal for individuals seeking to develop essential marketing skills for a career in the hospitality industry. It will cover the fundamentals of hospitality marketing and gain a competitive edge in this dynamic industry. This course covers key principles and strategies, from understanding customer needs and market trends to planning effective campaigns across various channels, including digital platforms.

This module provides a foundational understanding of hospitality marketing. It covers the marketing planning process and key customer-centric approaches. You will gain insights into customer needs, decision-making, and how to effectively segment, target, and position your offerings to meet those needs. You'll also explore innovative strategies for responding to evolving customer demands.

What's included

7 videos3 assignments

7 videos•Total 29 minutes
  • Introduction to Hospitality Marketing •0 minutes
  • Introduction to Hospitality Marketing•3 minutes
  • The Marketing Planning Process•7 minutes
  • Interview: Customer Needs & Wants•4 minutes
  • The Customer's Decision Making Process•3 minutes
  • STP (Segmenting, Targeting, Positioning)•6 minutes
  • Innovation in Responding to Customer Needs•6 minutes
3 assignments•Total 90 minutes
  • Defining Marketing in Hospitality Assignment•30 minutes
  • Understanding Hospitality Customers•30 minutes
  • STP for Product Development•30 minutes

This module will assist you to gain the knowledge and tools to thrive in the digital age of hotel marketing. Explore distribution channels, promotional strategies, and key digital marketing techniques to effectively reach and engage potential guests.

What's included

7 videos2 assignments

7 videos•Total 39 minutes
  • Distribution Channels and Promotions•7 minutes
  • Interview: Hospitality Marketing Trends•6 minutes
  • Digital Marketing•3 minutes
  • A Hotel's Website•6 minutes
  • Content Marketing•6 minutes
  • Social Media Marketing•6 minutes
  • Online Advertising and Analytics•5 minutes
2 assignments•Total 60 minutes
  • Distribution Channels and Promotions•30 minutes
  • Digital Marketing •30 minutes

Instructor

Dubai College of Tourism
21 Courses•21,378 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,