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Effective Presentations and Persuasive Writing

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Effective Presentations and Persuasive Writing

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Gain insight into a topic and learn the fundamentals.
5.0

15 reviews

Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
5.0

15 reviews

Intermediate level

Recommended experience

1 week to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

What you'll learn

  • Learn to design effective presentation slides that capture attention and enhance understanding.

  • Develop skills to create compelling arguments using rhetorical devices to influence your audience.

  • Gain insights into tailoring your communication strategies based on audience needs and preferences.

Details to know

Shareable certificate

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Assessments

9 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Strategic Communications in Technical Organizations Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

The course "Effective Presentations and Persuasive Writing" equips learners with the tools to craft and deliver impactful technical presentations and develop persuasive communication skills. Through this course, students will master the art of designing clear, engaging slides and structuring persuasive arguments tailored to diverse audiences. Learners will also gain insights into the intricacies of Requests for Proposals (RFPs) and related documents, sharpening their ability to analyze competitive strategies and write winning proposals.

What sets this course apart is its focus on real-world applications, from understanding team communication dynamics and cultural diversity to developing elevator pitches and mastering human-centered design principles. Students will also explore the latest trends in communication, ensuring they stay ahead in an ever-evolving professional landscape. By the end of the course, participants will be able to confidently present complex ideas, influence audiences through well-constructed arguments, and continuously enhance their communication skills throughout their careers. This course is ideal for professionals looking to boost their presentation and writing abilities in technical and persuasive contexts.

The course "Effective Presentations and Persuasive Writing" provides students with the tools to design and deliver impactful technical presentations and develop persuasive communication skills. The course covers audience analysis, proposal writing, and the use of rhetorical devices to craft compelling arguments. Students will also explore strategies for adapting communication styles in diverse settings and staying current with communication trends in professional environments.

What's included

3 readings

3 readingsβ€’Total 15 minutes
  • Course Overviewβ€’5 minutes
  • Instructor Biography - Paul Huckettβ€’5 minutes
  • Instructor Biography - Stephanie Caporalettiβ€’5 minutes

In this module, we will cover three components of presentations, planning, designing, and delivering. We will discuss frameworks and research-based strategies to help guide you as you prepare to provide a technical presentation.

What's included

3 videos1 reading3 assignments2 plugins

3 videosβ€’Total 38 minutes
  • Planning for Technical Presentationsβ€’11 minutes
  • Designing Effective Technical Presentationsβ€’13 minutes
  • Delivering Effective Technical Presentationsβ€’14 minutes
1 readingβ€’Total 20 minutes
  • Speaking Tips Part 1β€’20 minutes
3 assignmentsβ€’Total 90 minutes
  • Effective Technical Presentationsβ€’60 minutes
  • Planning and Designing Technical Presentationsβ€’18 minutes
  • Delivering Impactful Technical Presentationsβ€’12 minutes
2 pluginsβ€’Total 26 minutes
  • Video: Melissa Marshall: Talk Nerdy to Meβ€’5 minutes
  • Video: How to Avoid Death by PowerPoint | David JP Phillips | TEDxStockholmSalonβ€’21 minutes

In this module, we will explore persuasion as a tool for changing or reinforcing the behaviors, attitudes, or beliefs of others. We will examine the framework of persuasive communications and consider the importance of audience analysis in the persuasive process. We will introduce the concept of elevator speech as an abbreviated, yet focused tool for persuasion.

What's included

3 videos2 readings3 assignments3 plugins

3 videosβ€’Total 35 minutes
  • Persuasive Communicationsβ€’14 minutes
  • Developing Persuasive Argumentsβ€’17 minutes
  • Persuasion vs Influenceβ€’4 minutes
2 readingsβ€’Total 50 minutes
  • Small Message, Big Impactβ€’20 minutes
  • Self-Reflective Reading: Increasing Your Influenceβ€’30 minutes
3 assignmentsβ€’Total 90 minutes
  • Persuasive Communicationβ€’60 minutes
  • Crafting Persuasive Messages and Elevator Speechesβ€’15 minutes
  • Advanced Techniques in Persuasion and Influenceβ€’15 minutes
3 pluginsβ€’Total 27 minutes
  • Video: How to Craft Your Elevator Speechβ€’4 minutes
  • Video: Rhetorical Devices for Persuasionβ€’7 minutes
  • Video: Hear Yes! More Often with the Science of Influence: Dan Norris at TEDxSanAntonio 2012β€’16 minutes

In this module, you’ll explore improvisation and design thinking as novel approaches for enhancing communications and facilitating innovation within a technical organization. Although these concepts have been in use for some time, they are new to many professionals and demonstrate how the field of technical communications continues to evolve. As we investigate these trends and process developments, you will consider how you might keep current with future communication trends to continue maturing your communication skills and effectiveness.

What's included

2 readings3 assignments8 plugins

2 readingsβ€’Total 90 minutes
  • Seven Elements of Improvementβ€’45 minutes
  • Why Design Thinking Worksβ€’45 minutes
3 assignmentsβ€’Total 90 minutes
  • Future Technical Communicationsβ€’60 minutes
  • Improvisation and the Foundations of Design Thinkingβ€’15 minutes
  • Advanced Design Thinking Techniquesβ€’15 minutes
8 pluginsβ€’Total 65 minutes
  • Video: BIF 8 Tom Yorton - Improv for Business? Yes!β€’24 minutes
  • Video: Kelly Leonard | Learning Lessons Through Improv | TEDxZumbroRiverβ€’10 minutes
  • Video: What is Design Thinking? An Overview (2020)β€’10 minutes
  • Video: Design Thinking: Empathizeβ€’4 minutes
  • Video: Design Thinking: Defineβ€’5 minutes
  • Video: Design Thinking: Ideateβ€’4 minutes
  • Video: Design Thinking: Prototypeβ€’5 minutes
  • Video: Design Thinking: Testβ€’3 minutes

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Instructors

Johns Hopkins University
5 Coursesβ€’25,882 learners

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JP
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Reviewed on Feb 26, 2025

I would separate these two courses if possible. But overall, still very useful and robust. Thank you!

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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