Entrepreneurship I: Laying the Foundation
Ends soon! Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Entrepreneurship I: Laying the Foundation
This course is part of Innovation: From Creativity to Entrepreneurship Specialization
Instructor: Thomas E. Parkinson
66,015 already enrolled
Included with
1,325 reviews
1,325 reviews
What you'll learn
Demonstrate an understanding of how entrepreneurs can develop new venture ideas.
Examine a potential market opportunity and evaluate its viability.
Demonstrate an understanding of the concepts of entrepreneurial leadership and team building.
Develop a plan for identifying and securing early adopter customers for a new venture.
Details to know
17 assignments
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
This course will explore the earlier stages of the entrepreneurial venture process across four modules. The modules will examine the nature of growth and error in entrepreneurial settings and how to manage resources in those settings. In addition, the modules will explore the emergence of entrepreneurial opportunities, the formulation of ideas in relation to those opportunities, and how those opportunities and ideas influence entrepreneurial phenomena. Finally, the course will focus on how business concepts underlie compelling entrepreneurial missions that provide guidance to the evolution of a venture’s business model and future strategic planning.
You will be able to: - Develop a foundational understanding of the entrepreneurial process - Consider the relationship between growth and error - Understand how particular opportunities influence entrepreneurial phenomena This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.
In this module, you will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. You will then focus on how an innovator can get started on his or her entrepreneurial journey.
What's included
6 videos9 readings5 assignments1 discussion prompt1 plugin
6 videos•Total 80 minutes
- Welcome from Professor Parkinson•2 minutes
- Learn on Your Terms•1 minute
- Understanding Entrepreneurs and Entrepreneurship - The Startup Mindset•17 minutes
- Opportunity Recognition - Startup Idea Sources•14 minutes
- Pitching Your Idea•24 minutes
- Interview with Bruce Ackerman, Printavo•22 minutes
9 readings•Total 90 minutes
- Syllabus•10 minutes
- Glossary•10 minutes
- Descriptions of Organizations and Brands•10 minutes
- Coursera Coach•10 minutes
- About the Discussion Forums•10 minutes
- Online Education at Gies College of Business•10 minutes
- Updating Your Profile•10 minutes
- Module 1 Overview•10 minutes
- Module 1 Readings and Resources•10 minutes
5 assignments•Total 116 minutes
- Module 1 Quiz•20 minutes
- Orientation Quiz•30 minutes
- Module 1 Lesson 1 Practice Quiz•30 minutes
- Module 1 Lesson 2 Practice Quiz•30 minutes
- Module 1 Lesson 3 Practice Quiz•6 minutes
1 discussion prompt•Total 10 minutes
- Getting to Know Your Classmates•10 minutes
1 plugin•Total 15 minutes
- Welcome! Please Tell Us About Yourself to be adjusted to Demographic Survey•15 minutes
This module will focus on how entrepreneurs can distill a new venture opportunity into a value proposition that resonates with customers.
What's included
4 videos2 readings4 assignments1 peer review
4 videos•Total 78 minutes
- Value Propositions•17 minutes
- Market Sizing•20 minutes
- Industry Analysis•24 minutes
- Interview with Cara Bognar, Top Tier Lessons•17 minutes
2 readings•Total 20 minutes
- Module 2 Overview•10 minutes
- Module 2 Readings and Resources•10 minutes
4 assignments•Total 88 minutes
- Module 2 Quiz•18 minutes
- Module 2 Lesson 1 Practice Quiz•10 minutes
- Module 2 Lesson 2 Practice Quiz•30 minutes
- Module 2 Lesson 3 Practice Quiz•30 minutes
1 peer review•Total 120 minutes
- Module 2 Assignment - Product-Market Fit•120 minutes
This module is focused on how entrepreneurs can build and motivate teams.
What's included
4 videos2 readings4 assignments
4 videos•Total 65 minutes
- Team Building•19 minutes
- Entrepreneurial Leadership•9 minutes
- Building Credibility•18 minutes
- Interview with Steven Farag, Campus Ink•19 minutes
2 readings•Total 20 minutes
- Module 3 Overview•10 minutes
- Module 3 Readings and Resources•10 minutes
4 assignments•Total 78 minutes
- Module 3 Quiz•12 minutes
- Lesson 3-1 Practice Quiz•6 minutes
- Lesson 3-2 Practice Quiz•30 minutes
- Lesson 3-3 Practice Quiz•30 minutes
This module focuses on finding customers.
What's included
4 videos4 readings4 assignments1 peer review
4 videos•Total 74 minutes
- Customer Discovery•17 minutes
- Early Adopters•13 minutes
- Crowdfunding•21 minutes
- Interview with Aadeel Akhtar, Psyonic•24 minutes
4 readings•Total 40 minutes
- Module 4 Overview•10 minutes
- Module 4 Readings and Resources•10 minutes
- Congratulations on completing the course!•10 minutes
- Get Your Course Certificate•10 minutes
4 assignments•Total 82 minutes
- Module 4 Quiz•30 minutes
- Lesson 4-1 Practice Quiz•30 minutes
- Lesson 4-2 Practice Quiz•10 minutes
- Lesson 4-3 Practice Quiz•12 minutes
1 peer review•Total 120 minutes
- Module 4 Assignment - Customer Discovery•120 minutes
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Build toward a degree
This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹
Instructor
Explore more from Entrepreneurship
- Status: Free TrialU
University of Illinois Urbana-Champaign
Course
- Status: Free TrialU
University of Maryland, College Park
Course
- Status: Free TrialU
University of Maryland, College Park
Course
- Status: Free TrialC
Creo Incubator
Course
Why people choose Coursera for their career
Learner reviews
- 5 stars
83.32%
- 4 stars
13.96%
- 3 stars
1.50%
- 2 stars
0.52%
- 1 star
0.67%
Showing 3 of 1325
Reviewed on Jul 17, 2018
Great content and instructor. The videos could use a little more excitement. At some points it felt a bit like a power point presentation.
Reviewed on Oct 16, 2020
I love this one it opens me up something i never been experience and trying to interview people that i dont know and im surprise that i did and i evolve because of what i learn from here.
Reviewed on Jul 26, 2020
Highly recommended course for those Entrep-spirited people...very knowledgeable...high credits to our Professor/Discussant...God bless and more power!
Frequently asked questions
Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). If you choose to explore the course without purchasing, you may not be able to access certain assignments.
You will be eligible for a full refund until 2 weeks after your payment date. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the 2-week refund period. View our full refund policy.
Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.
More questions
Financial aid available,