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⇱ Entrepreneurship II: Preparing for Launch | Coursera

Entrepreneurship II: Preparing for Launch

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Entrepreneurship II: Preparing for Launch

44,819 already enrolled

Included with

Gain insight into a topic and learn the fundamentals.
4.8

769 reviews

Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
4.8

769 reviews

Beginner level
No prior experience required
Flexible schedule
2 weeks at 10 hours a week
Learn at your own pace

What you'll learn

  • Design a go-to-market strategy to approach initial customers.

  • Develop financial projections for the new venture.

  • Develop a plan for raising equity capital for the new venture.

  • Operate and monitor the new venture’s health and scalability.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

17 assignments

Taught in English
97%
Most learners liked this course

Build your subject-matter expertise

This course is part of the Innovation: From Creativity to Entrepreneurship Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

This course builds on previous concepts and outlines strategies and tactics for forming, financing, and launching a new venture. Topics to be addressed will include building the new venture’s initial management team, identifying and reaching out to early customers, developing financial plans, raising startup and initial growth financing, and preparing for and managing rapid growth.

You will be able to: - Develop an understanding of what is required in a new venture - Create a plan to identify and approach your first customers - Build financial projections for the new venture - Understand how to raise equity capital for the new venture - Monitor the health and scalability of a new venture This course is part of Gies College of Business’ suite of online programs, including the iMBA and iMSM. Learn more about admission into these programs and explore how your Coursera work can be leveraged if accepted into a degree program at https://degrees.giesbusiness.illinois.edu/idegrees/.

In this module will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course. We will then focus on go-to-market strategies.

What's included

7 videos9 readings5 assignments1 peer review1 discussion prompt1 plugin

7 videos•Total 60 minutes
  • Welcome from Professor Parkinson•2 minutes
  • Learn on Your Terms•1 minute
  • Go-To-Market Strategy•14 minutes
  • Revenue Models•15 minutes
  • Pricing Strategies•11 minutes
  • Interview with Blair Pircon•17 minutes
  • Like This Course? Learn More with the iMBA! (Optional)•1 minute
9 readings•Total 90 minutes
  • Syllabus•10 minutes
  • Glossary•10 minutes
  • Descriptions of Organizations and Brands•10 minutes
  • Coursera Coach•10 minutes
  • About the Discussion Forums•10 minutes
  • Online Education at Gies College of Business•10 minutes
  • Updating Your Profile•10 minutes
  • Module 1 Overview•10 minutes
  • Module 1 Readings and Resources•10 minutes
5 assignments•Total 108 minutes
  • Orientation Quiz•30 minutes
  • Module 1 Lesson 1 Practice Quiz•10 minutes
  • Module 1 Lesson 2 Practice Quiz•8 minutes
  • Module 1 Lesson 3 Practice Quiz•30 minutes
  • Module 1 Graded Quiz•30 minutes
1 peer review•Total 120 minutes
  • Module 1 Assignment – Go-To-Market Strategy•120 minutes
1 discussion prompt•Total 10 minutes
  • Getting to Know Your Classmates•10 minutes
1 plugin•Total 15 minutes
  • Demographic Survey•15 minutes

In this module, we will discuss how to build financial projections for the startup company, in order to determine the potential size and scope of the business opportunity and the financing that may be required to successfully pursue that opportunity.

What's included

3 videos2 readings4 assignments

3 videos•Total 41 minutes
  • Projections: Financial Projections•15 minutes
  • Projections: Presenting Financial Forecasts•13 minutes
  • Startup Financing•13 minutes
2 readings•Total 20 minutes
  • Module 2 Overview•10 minutes
  • Module 2 Readings and Resources•10 minutes
4 assignments•Total 70 minutes
  • Module 2 Lesson 1 Practice Quiz•10 minutes
  • Module 2 Lesson 2 Practice Quiz•30 minutes
  • Module 2 Lesson 3 Practice Quiz•10 minutes
  • Module 2 Graded Quiz•20 minutes

This module is focused on how startup companies raise capital from outside investors.

What's included

3 videos2 readings4 assignments1 peer review

3 videos•Total 61 minutes
  • Angels & Venture Capitalists•22 minutes
  • Venture Capital Valuation•18 minutes
  • Term Sheets and Negotiations•21 minutes
2 readings•Total 20 minutes
  • Module 3 Overview•10 minutes
  • Module 3 Readings and Resources•10 minutes
4 assignments•Total 46 minutes
  • Module 3 Lesson 1 Practice Quiz•8 minutes
  • Module 3 Lesson 2 Practice Quiz•8 minutes
  • Module 3 Lesson 3 Practice Quiz•10 minutes
  • Module 3 Graded Quiz•20 minutes
1 peer review•Total 120 minutes
  • Module 3 Assignment - Funding•120 minutes

This module is focused on growth – metrics that can be used to help manage it, and alternatives to consider if the company is not growing as it needs to.

What's included

4 videos4 readings4 assignments

4 videos•Total 50 minutes
  • Growth Metrics•13 minutes
  • Pivots•10 minutes
  • Soft Landings•9 minutes
  • Interview with Florence Fresh and Camilo Martinez, Leal•19 minutes
4 readings•Total 40 minutes
  • Module 4 Overview•10 minutes
  • Module 4 Readings and Resources•10 minutes
  • Congratulations on completing the course!•10 minutes
  • Get Your Course Certificate•10 minutes
4 assignments•Total 120 minutes
  • Module 4 Lesson 1 Practice Quiz•30 minutes
  • Module 4 Lesson 2 Practice Quiz•30 minutes
  • Module 4 Lesson 3 Practice Quiz•30 minutes
  • Module 4 Graded Quiz•30 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

Build toward a degree

This course is part of the following degree program(s) offered by University of Illinois Urbana-Champaign. If you are admitted and enroll, your completed coursework may count toward your degree learning and your progress can transfer with you.¹

Instructor

Instructor ratings
4.8 (149 ratings)
University of Illinois Urbana-Champaign
6 Courses•76,429 learners

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Learner reviews

  • 5 stars

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Showing 3 of 769

AO
·

Reviewed on Jul 3, 2020

It opened up my mind to topics and question I had never asked before. The course content is small and easy to comprehend. I would recommend to any beginner entrepreneur and investor.

O
·

Reviewed on Jul 2, 2020

This was interesting course. Helps out with understanding start-up businesses and the ways to go about it.

SR
·

Reviewed on Jan 30, 2022

Loved the course. Learned a lot from this course. Had interactions with the entrepreneur which helped me to lift up my ideas of starting a new start up.

Frequently asked questions

Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). If you choose to explore the course without purchasing, you may not be able to access certain assignments.

You will be eligible for a full refund until 2 weeks after your payment date. You cannot receive a refund once you’ve earned a Course Certificate, even if you complete the course within the 2-week refund period. View our full refund policy.

Yes! Coursera provides financial aid to learners who would like to complete a course but cannot afford the course fee. To apply for aid, select "Learn more and apply" in the Financial Aid section below the "Enroll" button. You'll be prompted to complete a simple application; no other paperwork is required.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Financial aid available,