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Launch Strategy: 5 Steps to Capstone Experience

Launch Strategy: 5 Steps to Capstone Experience

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Gain insight into a topic and learn the fundamentals.
4.8

137 reviews

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.8

137 reviews

3 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the How to Start Your Own Business Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 7 modules in this course

This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things.

Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.

This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement.

What's included

5 videos9 readings3 assignments1 peer review

5 videosTotal 32 minutes
  • Command Center3 minutes
  • Revisiting Strategy7 minutes
  • Directing Vision6 minutes
  • Mission Remarkable5 minutes
  • Gearing Up To Score10 minutes
9 readingsTotal 46 minutes
  • Five Steps to a Strategic Plan3 minutes
  • What is a Vision Statement?5 minutes
  • Sample Vision Statements3 minutes
  • Review What Is Strategy?7 minutes
  • Invest in Your Success4 minutes
  • Why Small Businesses Should Scrap Strategic Planning4 minutes
  • What is a Mission Statement?6 minutes
  • Understanding Goals10 minutes
  • Why are Goals and Objectives Important?4 minutes
3 assignmentsTotal 72 minutes
  • Understanding What It Will Take To Launch30 minutes
  • Review of Key Strategy Concepts30 minutes
  • Understanding a Strategy Statement12 minutes
1 peer reviewTotal 120 minutes
  • Business Startup Plan: The Strategy Statement120 minutes

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business.

What's included

5 videos4 readings2 assignments1 peer review

5 videosTotal 43 minutes
  • It's Not Gambling, But There Are Risks8 minutes
  • Effect Your Logic10 minutes
  • What's Your Stake - Part 210 minutes
  • What's Your Stake - Part 39 minutes
  • What's Your Stake - Part 46 minutes
4 readingsTotal 32 minutes
  • Are Entrepreneurs Born or Made?7 minutes
  • Summary: The Myth of the Idea10 minutes
  • The Value of Social Capital in Starting a Business10 minutes
  • 4 Reasons Social Capital Trumps All5 minutes
2 assignmentsTotal 60 minutes
  • Keys to Starting Upside Down30 minutes
  • Capital Options30 minutes
1 peer reviewTotal 150 minutes
  • Resource Inventory150 minutes

This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business.

What's included

3 videos9 readings3 assignments1 peer review

3 videosTotal 26 minutes
  • Who Can Stake You - Part One?6 minutes
  • Who Can Stake You - Part Two?7 minutes
  • Who Can Stake You - Part Three12 minutes
9 readingsTotal 50 minutes
  • 35 Great Ways to Fund A Small Business7 minutes
  • Find Financing, Even If You Don't Fit a 'Type'5 minutes
  • Startup Business Loans3 minutes
  • 5 Things You Should Know About Revenue-Based Financing5 minutes
  • The Basics of Crowdfunding5 minutes
  • How to Finance a Business With Your 401K5 minutes
  • The Search Fund Model5 minutes
  • 10 Tips For Bootstrapping Your Startup5 minutes
  • Bootstrapping A Lean Startup10 minutes
3 assignmentsTotal 90 minutes
  • Money Milestones30 minutes
  • Who Can You Ask?30 minutes
  • Which 'Boots' Fund Best?30 minutes
1 peer reviewTotal 60 minutes
  • Getting in with the In Crowd60 minutes

This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business.

What's included

3 videos6 readings2 assignments

3 videosTotal 29 minutes
  • What Game To Play?10 minutes
  • Designing For Breakthrough9 minutes
  • Type Cast Your Business10 minutes
6 readingsTotal 44 minutes
  • Business Models Business Strategy10 minutes
  • Reinventing Business Models Through Risk Management7 minutes
  • How to Identify Your Riskiest Business Model5 minutes
  • Blue Ocean Strategy: Creating Your Own Market5 minutes
  • Value Innovation - The Key to Blue Ocean Strategy7 minutes
  • Four types of market (market maturity): Where does your startup’s product belong?10 minutes
2 assignmentsTotal 60 minutes
  • What Makes Your Business Model Work?30 minutes
  • Knowing Your Market30 minutes

This module completes step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. As discussed in modules three and four there are three areas that must be addressed to help insure that your business is capable and ready to create and deliver its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, This module focuses on the third and final of these requirements: finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. Finalizing these operational tasks not only provides a checklist for launch, but a budget for launch as well. At the end of this module you will have a production plan and accompanying budget along with a startup budget.

What's included

9 videos15 readings3 assignments

9 videosTotal 83 minutes
  • Actions Speak Louder8 minutes
  • Spreadsheet Tour - Part 112 minutes
  • Spreadsheet Tour - Part 25 minutes
  • Spreadsheet Tour - Part 39 minutes
  • Spreadsheet Tour - Part 413 minutes
  • Show Yourself the Money8 minutes
  • Where Truth Lives12 minutes
  • COGS of Success9 minutes
  • Costs to Be The Boss8 minutes
15 readingsTotal 83 minutes
  • How to Create a Budget for Your Startup5 minutes
  • The Stederal Case10 minutes
  • Resource Budgeting Analysis Spreadsheets12 minutes
  • Top-Down-Forecasting for Pre-revenue Startups10 minutes
  • Buying Power Index by State2 minutes
  • Buying Power Index for Key Cities2 minutes
  • Bottom Up Forecasting for Pre-Revenue Startups10 minutes
  • What Makes A Good Production Plan5 minutes
  • Principal Factors in Successful Production Planning5 minutes
  • Retail Range Planning, Merchandise Planning and Assortment Planning3 minutes
  • Supply-Chain Mapping - The How To Guide5 minutes
  • Cost of Goods Sold & Cost of Services3 minutes
  • How Do I Calculate the Direct - Cost of Sales for an Internet Startup3 minutes
  • Ready to Start a Business? Here’s What It Will Cost3 minutes
  • Two Weeks to Startup-Day 3_ Calculating Startup Costs5 minutes
3 assignmentsTotal 90 minutes
  • Navigating Market Potential30 minutes
  • Operational Details30 minutes
  • Counting the Costs30 minutes

This module addresses the third (Get Market Created) and fourth (Get 'ABC' Game Plan) steps of the process to prepare for your capstone experience and business launch. These two steps prepare the business to connect with individuals and organizations in its market, form and nurture relationships and create customers. There is a saying in sports that winning cures all ills. There are several reasons that lead to business failures, most if not all can be cured with enough customers. Peter Drucker, who many describe as the father of modern business consulting, is famously quoted as saying, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” In essence a business is to create value, then create a customer. At the end of this model you will be able to develop a marketing plan and sales plan outlining the specific tools you will use to connect with and create customers.

What's included

10 videos14 readings2 assignments

10 videosTotal 118 minutes
  • The Essence of Business Essentials16 minutes
  • Points of Distinction - Part 18 minutes
  • Points of Distinction - Part 211 minutes
  • It Takes A Village - Part 18 minutes
  • It Takes a Village - Part 213 minutes
  • Tools of Engagement: Mar-ke-Tcccs - Part 111 minutes
  • Tools of Engagement: Mar-ke-Tcccs - Part 210 minutes
  • Tools of Engagement: Mar-ke-Tcccs - Part 310 minutes
  • Tools of Engagement: Mar-ke-Tcccs - Part 411 minutes
  • The Anthem: ABC19 minutes
14 readingsTotal 101 minutes
  • Essence of Marketing10 minutes
  • A Case for Entrepreneurial Marketing5 minutes
  • Entrepreneurial Marketing for Your Business5 minutes
  • Use These 5 Steps to Create a Marketing Plan5 minutes
  • Getting to Grips with Content Marketing for Small Businesses10 minutes
  • Creating New Markets10 minutes
  • How to Create an Effective Marketing Plan3 minutes
  • A Simple Guide for Startups to Determine Marketing Budget10 minutes
  • 7 Tips to Create Facebook Ads That Convert10 minutes
  • Google Adwords Benchmarks3 minutes
  • Sales vs. Marketing -- Marketing Always Changes10 minutes
  • The Elements of a Successful Sales Business Plan10 minutes
  • 6 Growth Hacking Success Stories5 minutes
  • Art of Rainmaking5 minutes
2 assignmentsTotal 60 minutes
  • Understanding Marketing30 minutes
  • Marketing Planning30 minutes

This module presents the fifth and last step to prepare for your capstone experience and the launch of your business. At the end of this module you will have a completed a formalized final launch plan laying out the execution steps for your capstone experience.

What's included

1 peer review

1 peer reviewTotal 120 minutes
  • Launch Plan120 minutes

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Instructors

Instructor ratings
4.7 (19 ratings)
Michigan State University
6 Courses117,135 learners
Michigan State University
6 Courses117,135 learners

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