Launch Strategy: 5 Steps to Capstone Experience
Launch Strategy: 5 Steps to Capstone Experience
This course is part of How to Start Your Own Business Specialization
Instructors: Ken Szymusiak
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Skills you'll gain
- Entrepreneurship
- Business Strategy
- Resource Management
- Commercialization
- Customer Acquisition Management
- Go To Market Strategy
- Resource Allocation
- Marketing Planning
- Customer Engagement
- Sales Strategy
- Business Modeling
- Plan Execution
- Resource Planning
- Operating Budget
- Customer Relationship Building
- Entrepreneurial Finance
- Marketing
- Business Planning
- New Business Development
- Sales Development
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There are 7 modules in this course
This course is the last course in this specialization before its capstone experience where you, the learner will launch your business. Consider all the activities associated with the final preparation for a NASA launch before the final countdown takes place. Those are the type of activities with respect to launching a business that will be covered in this course. The goal of the course is for you to have a document that details all the actions you need to take, and all the things that you need to think about before launching your business, with instructions on how to do those actions and how to thing about those things.
Specifically the course will provide you with five benefits or outcomes. First your attitude will be finely focused and tuned to the mindset concepts covered in course one that are likely to have the greatest impact on your business launch. Second in a similar fashion you will become keenly aware of those aspects of your business that directly impact its ability to create and deliver value on day one; and have actions plans to address each aspect. With your 'mind right' and your 'business right' the third and fourth outcomes of the course are actions plans to get your 'market connections' right. The course will allow you to explore strategies and tactics to engage the market, communication your message, and generate sales; and select those which give you the best opportunity to learn and establish a foundation for growth. Finally the course will walk you through a final checklist of operational issues that will allow you to enter the capstone course and your business launch ready to go on day one. Throughout the course we have emphasized the importance of market engagement, allowing the market to provide feedback that sharpens your business and maximizes its chances for success. As with the entire specialization the feedback you will get through the peer review assignments for this course and the capstone course are an invaluable opportunity for for such engagement.
This module initiates a series of steps to prepare you for actually starting your business in the capstone experience of this course. The first step is to ready your mindset. To prepare yourself to take on a specific state of mind which will orientate your business startup activities in a way that will maximize its chances for success. We suggest this preparation take place in two parts: a focus on strategy, and a focus on resources. This module guides your focus on strategy. At the end of this module you will have a formalized and finalized vision, mission, objectives and goals, and a detailed documentation of these factors in a strategy statement.
What's included
5 videos9 readings3 assignments1 peer review
5 videos•Total 32 minutes
- Command Center•3 minutes
- Revisiting Strategy•7 minutes
- Directing Vision•6 minutes
- Mission Remarkable•5 minutes
- Gearing Up To Score•10 minutes
9 readings•Total 46 minutes
- Five Steps to a Strategic Plan•3 minutes
- What is a Vision Statement?•5 minutes
- Sample Vision Statements•3 minutes
- Review What Is Strategy?•7 minutes
- Invest in Your Success•4 minutes
- Why Small Businesses Should Scrap Strategic Planning•4 minutes
- What is a Mission Statement?•6 minutes
- Understanding Goals•10 minutes
- Why are Goals and Objectives Important?•4 minutes
3 assignments•Total 72 minutes
- Understanding What It Will Take To Launch•30 minutes
- Review of Key Strategy Concepts•30 minutes
- Understanding a Strategy Statement•12 minutes
1 peer review•Total 120 minutes
- Business Startup Plan: The Strategy Statement•120 minutes
This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. Helping to complete the first step to ready your business for launch, 'to ready your mindset', this module guides your focus on resources. At the end of this module you will have formalized and finalized a resource inventory. This document details all resources at your immediate disposal or within your reach that can be dedicated towards your business.
What's included
5 videos4 readings2 assignments1 peer review
5 videos•Total 43 minutes
- It's Not Gambling, But There Are Risks•8 minutes
- Effect Your Logic•10 minutes
- What's Your Stake - Part 2•10 minutes
- What's Your Stake - Part 3•9 minutes
- What's Your Stake - Part 4•6 minutes
4 readings•Total 32 minutes
- Are Entrepreneurs Born or Made?•7 minutes
- Summary: The Myth of the Idea•10 minutes
- The Value of Social Capital in Starting a Business•10 minutes
- 4 Reasons Social Capital Trumps All•5 minutes
2 assignments•Total 60 minutes
- Keys to Starting Upside Down•30 minutes
- Capital Options•30 minutes
1 peer review•Total 150 minutes
- Resource Inventory•150 minutes
This module continues the series of steps to prepare you for actually starting your business in the capstone experience of this course. This module is step two in that series. Having completed the first step, 'to ready your mindset', this module guides you in gearing up you business so that it is capable of creating and delivering value at launch. This required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module deals with the first of these requirements. At the end of this module you will have a greater understanding of non-traditional funding sources to augment the traditional ones, putting you in the best position possible to find any additional funding you may need to launch your business.
What's included
3 videos9 readings3 assignments1 peer review
3 videos•Total 26 minutes
- Who Can Stake You - Part One?•6 minutes
- Who Can Stake You - Part Two?•7 minutes
- Who Can Stake You - Part Three•12 minutes
9 readings•Total 50 minutes
- 35 Great Ways to Fund A Small Business•7 minutes
- Find Financing, Even If You Don't Fit a 'Type'•5 minutes
- Startup Business Loans•3 minutes
- 5 Things You Should Know About Revenue-Based Financing•5 minutes
- The Basics of Crowdfunding•5 minutes
- How to Finance a Business With Your 401K•5 minutes
- The Search Fund Model•5 minutes
- 10 Tips For Bootstrapping Your Startup•5 minutes
- Bootstrapping A Lean Startup•10 minutes
3 assignments•Total 90 minutes
- Money Milestones•30 minutes
- Who Can You Ask?•30 minutes
- Which 'Boots' Fund Best?•30 minutes
1 peer review•Total 60 minutes
- Getting in with the In Crowd•60 minutes
This module continues step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. Step two is gearing up business. The focus of step two is insuring that your business is capable of creating and delivering its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, and finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. This module focuses on the second of these requirements. At the end of this module you will have a a business model adjusted to fit available resources that will guide your actions in starting your business.
What's included
3 videos6 readings2 assignments
3 videos•Total 29 minutes
- What Game To Play?•10 minutes
- Designing For Breakthrough•9 minutes
- Type Cast Your Business•10 minutes
6 readings•Total 44 minutes
- Business Models Business Strategy•10 minutes
- Reinventing Business Models Through Risk Management•7 minutes
- How to Identify Your Riskiest Business Model•5 minutes
- Blue Ocean Strategy: Creating Your Own Market•5 minutes
- Value Innovation - The Key to Blue Ocean Strategy•7 minutes
- Four types of market (market maturity): Where does your startup’s product belong?•10 minutes
2 assignments•Total 60 minutes
- What Makes Your Business Model Work?•30 minutes
- Knowing Your Market•30 minutes
This module completes step two of the five steps to prepare you for actually starting your business in the capstone experience of this course. As discussed in modules three and four there are three areas that must be addressed to help insure that your business is capable and ready to create and deliver its product or service at launch. As stated earlier this required capability is threefold: finding funding to augment available resources; finalizing business model detailing execution strategy, This module focuses on the third and final of these requirements: finalizing the operational tasks necessary to insure the business's product or service can actually be produced and delivered. Finalizing these operational tasks not only provides a checklist for launch, but a budget for launch as well. At the end of this module you will have a production plan and accompanying budget along with a startup budget.
What's included
9 videos15 readings3 assignments
9 videos•Total 83 minutes
- Actions Speak Louder•8 minutes
- Spreadsheet Tour - Part 1•12 minutes
- Spreadsheet Tour - Part 2•5 minutes
- Spreadsheet Tour - Part 3•9 minutes
- Spreadsheet Tour - Part 4•13 minutes
- Show Yourself the Money•8 minutes
- Where Truth Lives•12 minutes
- COGS of Success•9 minutes
- Costs to Be The Boss•8 minutes
15 readings•Total 83 minutes
- How to Create a Budget for Your Startup•5 minutes
- The Stederal Case•10 minutes
- Resource Budgeting Analysis Spreadsheets•12 minutes
- Top-Down-Forecasting for Pre-revenue Startups•10 minutes
- Buying Power Index by State•2 minutes
- Buying Power Index for Key Cities•2 minutes
- Bottom Up Forecasting for Pre-Revenue Startups•10 minutes
- What Makes A Good Production Plan•5 minutes
- Principal Factors in Successful Production Planning•5 minutes
- Retail Range Planning, Merchandise Planning and Assortment Planning•3 minutes
- Supply-Chain Mapping - The How To Guide•5 minutes
- Cost of Goods Sold & Cost of Services•3 minutes
- How Do I Calculate the Direct - Cost of Sales for an Internet Startup•3 minutes
- Ready to Start a Business? Here’s What It Will Cost•3 minutes
- Two Weeks to Startup-Day 3_ Calculating Startup Costs•5 minutes
3 assignments•Total 90 minutes
- Navigating Market Potential•30 minutes
- Operational Details•30 minutes
- Counting the Costs•30 minutes
This module addresses the third (Get Market Created) and fourth (Get 'ABC' Game Plan) steps of the process to prepare for your capstone experience and business launch. These two steps prepare the business to connect with individuals and organizations in its market, form and nurture relationships and create customers. There is a saying in sports that winning cures all ills. There are several reasons that lead to business failures, most if not all can be cured with enough customers. Peter Drucker, who many describe as the father of modern business consulting, is famously quoted as saying, “Because the purpose of business is to create a customer, the business enterprise has two–and only two–basic functions: marketing and innovation. Marketing and innovation produce results; all the rest are costs. Marketing is the distinguishing, unique function of the business.” In essence a business is to create value, then create a customer. At the end of this model you will be able to develop a marketing plan and sales plan outlining the specific tools you will use to connect with and create customers.
What's included
10 videos14 readings2 assignments
10 videos•Total 118 minutes
- The Essence of Business Essentials•16 minutes
- Points of Distinction - Part 1•8 minutes
- Points of Distinction - Part 2•11 minutes
- It Takes A Village - Part 1•8 minutes
- It Takes a Village - Part 2•13 minutes
- Tools of Engagement: Mar-ke-Tcccs - Part 1•11 minutes
- Tools of Engagement: Mar-ke-Tcccs - Part 2•10 minutes
- Tools of Engagement: Mar-ke-Tcccs - Part 3•10 minutes
- Tools of Engagement: Mar-ke-Tcccs - Part 4•11 minutes
- The Anthem: ABC•19 minutes
14 readings•Total 101 minutes
- Essence of Marketing•10 minutes
- A Case for Entrepreneurial Marketing•5 minutes
- Entrepreneurial Marketing for Your Business•5 minutes
- Use These 5 Steps to Create a Marketing Plan•5 minutes
- Getting to Grips with Content Marketing for Small Businesses•10 minutes
- Creating New Markets•10 minutes
- How to Create an Effective Marketing Plan•3 minutes
- A Simple Guide for Startups to Determine Marketing Budget•10 minutes
- 7 Tips to Create Facebook Ads That Convert•10 minutes
- Google Adwords Benchmarks•3 minutes
- Sales vs. Marketing -- Marketing Always Changes•10 minutes
- The Elements of a Successful Sales Business Plan•10 minutes
- 6 Growth Hacking Success Stories•5 minutes
- Art of Rainmaking•5 minutes
2 assignments•Total 60 minutes
- Understanding Marketing•30 minutes
- Marketing Planning•30 minutes
This module presents the fifth and last step to prepare for your capstone experience and the launch of your business. At the end of this module you will have a completed a formalized final launch plan laying out the execution steps for your capstone experience.
What's included
1 peer review
1 peer review•Total 120 minutes
- Launch Plan•120 minutes
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