This section introduces revenue models and pro forma income statements. Alternative revenue models are discussed, and the detailed analysis of a simple unit revenue model is provided. A spreadsheet tool for building a proforma income statements is reviewed and provided as a resource. Learners will use the tool to complete assignments. Cashflow and breakeven are also reviewed.

Key funding concepts and considerations for startups are introduced and potential sources of funding are identified. Debt and equity financing options are compared in addition to angel and venture capital investors. Important factors related to startup valuation, capitalization tables, and the due diligence process are also presented. Alternative funding options including government grants and crowdfunding websites are introduced.

This section introduces the final components to the business plan including the Executive Summary, Company Overview, Risk Analysis, and the Financial Plan. Topics covered include managing, distributing, and presenting the business plan.

Options for the legal structure of a new business are presented along with some of the pros and cons of each. The different types of intellectual property are reviewed with emphasis placed on the value they bring to the firm. Legal issues related to hiring employees are examined along with some of the common legal challenges faced by startups.

The role and impact of entrepreneurial ethics in the formation and growth of technology startups is reviewed. The importance of a company culture that promotes ethical decision making and actions is emphasized. The value of building a learning organization from the beginning is discussed and several common growth and exit strategies are presented.