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URL: https://www.coursera.org/learn/foundations-of-complex-sales-success

⇱ Foundations of Complex Sales Success | Coursera


Foundations of Complex Sales Success

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Foundations of Complex Sales Success

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Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Intermediate level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

Build your subject-matter expertise

This course is part of the Sales Strategies: Mastering Complex Sales Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Embark on a journey to master the foundational elements of modern complex sales. This course delivers the skills you need to navigate buyer committees, segment diverse markets, and develop trust rapidly. Through real-world scenarios in India and the USA, you’ll learn how to tailor solutions, leverage emerging digital tools, and build robust pipelines that endure volatile market dynamics. Each module is packed with practical techniques drawn from current industry research, setting you up to thrive as a consultative sales professional and valued advisor.

Delve into the realities of selling to complex organizations with multiple decision-makers. Learn to identify key players, manage competing interests, and craft compelling value propositions for diverse committees.

What's included

12 videos3 assignments

12 videosβ€’Total 27 minutes
  • Course Introduction: Foundations of Complex Sales Successβ€’3 minutes
  • Navigating Multi-Stakeholder Sales Environmentsβ€’1 minute
  • Creating actionable stakeholder maps for large dealsβ€’3 minutes
  • Identifying and influencing decision-makersβ€’3 minutes
  • Expert Insights-3 QS to Become a Strategic Sales Leaderβ€’1 minute
  • Adapting relationship-building tacticsβ€’3 minutes
  • Designing persuasive value narrativesβ€’2 minutes
  • Leveraging market researchβ€’2 minutes
  • Communicating ROIβ€’2 minutes
  • Expert Insights: The Buying Cycleβ€’3 minutes
  • Expert Insights: 3 Questions to Become a Strategic Sales Leaderβ€’1 minute
  • Navigating Multi-Stakeholder Sales Environmentsβ€’2 minutes
3 assignmentsβ€’Total 46 minutes
  • Mapping the Buying Committeeβ€’15 minutes
  • Coursera generated quizβ€’6 minutes
  • Stakeholder Mapping & Value Proposition Engineeringβ€’25 minutes

Explore trust-building and high-level personalization strategies. Tackle the nuances of cross-cultural selling and digital rapport-building, focusing on both emerging and developed markets.

What's included

7 videos2 assignments

7 videosβ€’Total 12 minutes
  • Building Trust and Personalization at Scaleβ€’1 minute
  • Utilizing omni-channel touchpoints to establish credibility in crowded industriesβ€’2 minutes
  • Demonstrating solution expertise with tailored consultative interactionsβ€’2 minutes
  • Implementing empathy and authenticity to win long-term stakeholdersβ€’2 minutes
  • Applying cultural intelligence to tailor communication by regional normsβ€’2 minutes
  • Bridging language and behavioral gaps with adaptive sales messagingβ€’2 minutes
  • Managing regional compliance and sensitivity in buyer engagementsβ€’2 minutes
2 assignmentsβ€’Total 31 minutes
  • Coursera generated quizβ€’6 minutes
  • Building Trust and Personalization at Scaleβ€’25 minutes

Achieve pipeline resilience and process efficiency by adopting state-of-the-art digital sales tools and strategies. Gain competitive advantage by optimizing prospecting, qualification, and ongoing engagement.

What's included

7 videos1 assignment

7 videosβ€’Total 12 minutes
  • Pipeline Management and Digital Enablementβ€’2 minutes
  • Segmenting and prioritizing leads using intent data and advanced analyticsβ€’2 minutes
  • Implementing outbound strategies tailored for local vs. global prospectsβ€’2 minutes
  • Using CRM tools for real-time opportunity tracking and follow-upβ€’2 minutes
  • Selecting and adopting AI-powered sales platforms for process accelerationβ€’2 minutes
  • Automating routine tasks to focus on value-creating activitiesβ€’2 minutes
  • Synchronizing digital assets to enhance buyer experience and sales productivity.β€’2 minutes
1 assignmentβ€’Total 20 minutes
  • Pipeline Management and Digital Enablement Examβ€’20 minutes

Earn a career certificate

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Instructor

LearnQuest
208 Coursesβ€’1,002,902 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

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