This week covers brand authenticity and identity, and guides you through genuine self-expression, brand curation and audience connection. In Lesson 1, "Exemplary Brand Identities," you will explore the role of brand identity in building dedicated followings and crafting cohesive images across platforms. Lesson 2, "Crafting an Authentic Brand Identity" focuses on forging deep audience connections through genuine self-conception. At the end of the module, you will distill your core values into brand identity statements to create an authentic personal brand.

This week you'll begin crafting an authentic brand identity. Through lectures, hands-on activities and expert insights, you will explore strategies for brand development; explore the role of visual elements like logos, colors and fonts; and learn to create and maintain a powerful mood board. Then, you’ll uncover the significance of feedback and use it to refine your brand. This will prepare you to develop a comprehensive plan to elevate your brand with peer feedback, focus groups, coaching, and collaborations.

This week, you’ll learn about the critical process of audience research and its profound impact on brand strategies. Discussions encompass the significance of collecting relevant data, methods for accurate data acquisition, and the analytical potential of demographic factors. You’ll participate in hands-on activities, honing your skills to determine research parameters and gather audience data. At the end of the module, you will craft an audience analysis report and develop a precise audience persona, providing a roadmap for informed and effective branding strategies based on a deep understanding of your target audience.

This week guides you in setting goals, defining key audience growth elements, and recognizing significant milestones in brand and audience development. Discussions cover how to source valuable feedback and refine work based on insights. For the final project, you will reflect on your personal growth and achievements to create an artistic visual representation of your journey.