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URL: https://www.coursera.org/learn/genai-for-customer-support

⇱ GenAI for Customer Support | Coursera


GenAI for Customer Support

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GenAI for Customer Support

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Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
Beginner level

Recommended experience

3 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Apply Generative AI including effective Prompt engineering in customer service tasks.

  • Create a custom GPT model using customer service data to generate personalized responses to support tickets.

  • Integrate a Google Gem with Gmail to automate and enhance email-based customer support.

  • Implement an Anthropic project for AI-powered visual analysis to detect product defects and generate recommendations.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

1 assignment

Taught in English

Build your subject-matter expertise

This course is part of the AI-Powered Customer Success Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There is 1 module in this course

In this course, you'll discover how cutting-edge Generative AI tools can transform customer service by delivering faster, more accurate, and personalized support. Imagine a scenario where you can analyze a customer's history, detect an issue, and propose a solution in real-timeβ€”all in the blink of an eye. Generative AI empowers customer service teams to automate routine tasks, enhance efficiency, and focus on high-value interactions, ultimately driving up customer satisfaction. With hands-on projects and practical examples, this course will equip you with the skills to master AI-based support automation in a variety of customer service contexts.

This course is ideal for Customer Service and Support professionals eager to embrace AI tools that can improve response times, automate repetitive tasks, and add value to customer interactions. No previous experience with AI is necessary; all you need is a drive to enhance your skills and improve your support outcomes. Participants should have basic computer proficiency to ensure they can comfortably navigate AI tools, set up projects, and experiment with AI-enhanced workflows. With this foundational knowledge, you’ll be ready to dive into practical, real-world applications of Generative AI. By the end of this course, participants will have a strong foundation in Generative AI essentials, mastery of prompt engineering techniques, and practical experience with leading AI tools for customer service. Learners will be able to create custom AI models, automate responses in email support, and apply visual analysis for detecting defectsβ€”ultimately enhancing productivity and elevating customer satisfaction in their roles.

This course introduces Customer Service professionals to the power of Generative AI tools. Participants will learn the fundamentals of Generative AI, master prompt engineering techniques, and gain hands-on experience with practical AI applications in customer service scenarios.

What's included

11 videos4 readings1 assignment1 peer review4 discussion prompts

11 videosβ€’Total 93 minutes
  • Introduction and Welcomeβ€’2 minutes
  • Introduction to Generative AIβ€’7 minutes
  • Customer Service Use Cases for Generative AI β€’6 minutes
  • Mastering Prompt Engineering β€’11 minutes
  • Creating a Custom GPT with OpenAIβ€’12 minutes
  • Integrating GPT into Customer Service Workflowsβ€’11 minutes
  • Developing a Google Gem for Email Supportβ€’12 minutes
  • Anthropic Visual Analysis for Customer Supportβ€’10 minutes
  • Multimodal Models in Customer Serviceβ€’11 minutes
  • Best Practices for AI in Customer Serviceβ€’9 minutes
  • Congratulations and Continuous Learning Journeyβ€’1 minute
4 readingsβ€’Total 35 minutes
  • Welcome to the Course: Course Overviewβ€’5 minutes
  • The Impact of Generative AI on Customer Experience Managementβ€’5 minutes
  • Generative AI Based Customer Service Toolsβ€’10 minutes
  • Use Cases and Best Practices of Generative AI in Customer Serviceβ€’15 minutes
1 assignmentβ€’Total 20 minutes
  • GenAI for Customer Supportβ€’20 minutes
1 peer reviewβ€’Total 20 minutes
  • Creating a Custom GPT for Technical Hardware Supportβ€’20 minutes
4 discussion promptsβ€’Total 20 minutes
  • Inclusive Prompt Engineering for Diverse Cultural and Linguistic Customer Supportβ€’5 minutes
  • Building an Effective Feedback Loop for Continuous Improvement in Generative AI Customer Service Modelsβ€’5 minutes
  • Designing a Multimodal AI System for Enhanced Customer Support in Complex Queriesβ€’5 minutes
  • Ensuring Ethical AI in Sensitive Industries: Balancing Privacy, Transparency, and Accountabilityβ€’5 minutes

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Instructors

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10 Coursesβ€’19,945 learners

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Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,