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⇱ Generative AI Content Creation | Coursera


Generative AI Content Creation

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Generative AI Content Creation

This course is part of multiple programs.

Instructor: Adobe

65,689 already enrolled

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Gain insight into a topic and learn the fundamentals.
4.7

953 reviews

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course

Gain insight into a topic and learn the fundamentals.
4.7

953 reviews

2 weeks to complete
at 10 hours a week
Flexible schedule
Learn at your own pace
97%
Most learners liked this course

What you'll learn

  • Define what generative AI is, explain its meaning, and understanding of foundational concepts of generative AI in design.

  • Apply generative AI tools to create visual and written content that stands out.

  • Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.

  • Use AI to streamline design workflows while pushing the boundaries of what’s possible.

Details to know

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Assessments

13 assignments¹

AI Graded see disclaimer
Taught in English

Build your subject-matter expertise

This course is available as part of
When you enroll in this course, you'll also be asked to select a specific program.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 4 modules in this course

Generative AI Course: Learn How It Works and Earn a Certificate

Generative AI is transforming how we create. In this course, you’ll learn what generative AI is, explore its core concepts and meaning, and understand how it powers modern content creation and graphic design. Whether you're new to AI or looking to grow your skills, this generative AI course equips you with real-world applications, and you’ll earn a certificate to prove it.

Ignite your creativity with Generative AI. Welcome to the “Introduction to Generative AI” module, where creativity meets cutting-edge technology. This course is your gateway to the future of content creation, powered by Adobe Firefly's revolutionary capabilities. In this module, you’ll dive into the essentials of Generative AI, starting with an overview of the course and a sneak peek at the exciting final project. You’ll get hands-on with Adobe Firefly, exploring its top features and learning how to use natural language to generate stunning visuals. From understanding key AI terminology to discovering the benefits of Generative AI for creatives, we’ve got you covered. Get ready to accelerate your creative process with quick wins and practical labs, and reflect on how Generative AI can transform your projects.

What's included

3 videos10 readings2 assignments5 plugins

3 videosTotal 13 minutes
  • Introduction to the course4 minutes
  • What is Generative AI3 minutes
  • What is Adobe Firefly6 minutes
10 readingsTotal 100 minutes
  • Course Outline10 minutes
  • Campaign Concepts for Client Work10 minutes
  • Learn the lingo10 minutes
  • Benefits of Generative AI for creatives10 minutes
  • What are creatives saying about Generative AI?10 minutes
  • Top 4 Adobe Firefly features10 minutes
  • Additional resources: Learn more about Generative AI 10 minutes
  • Key takeaways10 minutes
  • Learning Paths and Certifications10 minutes
  • Join the Adobe Community10 minutes
2 assignmentsTotal 80 minutes
  • Quiz: Introduction to generative AI with Adobe Firefly50 minutes
  • Ideating with Generate Image30 minutes
5 pluginsTotal 30 minutes
  • Look what you can do with Adobe Firefly15 minutes
  • Discover Adobe Firefly1 minute
  • Overview of Adobe Firefly 5 minutes
  • Accelerate creative ideation8 minutes
  • Examples of how to use Adobe Firefly1 minute

Welcome to the “Generative AI images in Adobe Express” module, where innovation meets creativity. This module is your ticket to mastering the latest AI-powered tools in Adobe Express, transforming the way you create digital content. By the end of this module, you’ll be equipped with the skills to create visually stunning and authentic content with ease. Get ready to revolutionize your creative process and turn your visions into reality with Generative AI in Adobe Express.

What's included

4 videos8 readings5 assignments

4 videosTotal 16 minutes
  • Ideate and create quickly with Generative AI in Adobe Express2 minutes
  • What is generate image?4 minutes
  • Working with prompts 7 minutes
  • How to work with reference images4 minutes
8 readingsTotal 80 minutes
  • Introducing Adobe Express AI features 10 minutes
  • Multiply your creativity with AI10 minutes
  • Generate an image with Adobe Express10 minutes
  • Insert and remove an object10 minutes
  • Using reference images to help with image generation10 minutes
  • Taking your Generative AI creations further10 minutes
  • How to use common Quick Actions10 minutes
  • Key takeaways10 minutes
5 assignmentsTotal 200 minutes
  • Quiz: Generative AI images in Adobe Express 50 minutes
  • Create a promotional campaign with Generative AI in Adobe Express30 minutes
  • Ideating with Insert and Remove Objects30 minutes
  • Create consistent images based on your brand style60 minutes
  • Level up with Quick Actions and AI30 minutes

Welcome to the "Content creation with Generative AI" module, where the future of digital creativity is at your fingertips. This module will guide you through the world of AI-powered content creation, from mastering text effects and generative templates to integrating AI seamlessly into your creative workflow and staying ahead of industry trends. Get ready to push the boundaries of your creativity and harness the full potential of Generative AI. Let's embark on this exciting journey and revolutionize your content creation process.

What's included

2 videos11 readings4 assignments

2 videosTotal 6 minutes
  • What are text effects4 minutes
  • Unleash creativity with Adobe Express - Generate image explained2 minutes
11 readingsTotal 110 minutes
  • Working with the Generative AI Text Effects tool10 minutes
  • Generate templates from text prompts10 minutes
  • The benefits of using templates10 minutes
  • Generative AI spotlight10 minutes
  • Other AI features in Adobe Express10 minutes
  • How iconic brands use Generative AI10 minutes
  • Generative AI industry trends10 minutes
  • Benefits of Generative AI in business10 minutes
  • Transforming business creativity: Generative AI tools in action10 minutes
  • Generative AI guardrails for business10 minutes
  • Key takeaways10 minutes
4 assignmentsTotal 140 minutes
  • Quiz: Content creation with Generative AI50 minutes
  • Creating an asset using Generative Text Effects30 minutes
  • Create a template30 minutes
  • Experimenting with style and composition with generate image30 minutes

Welcome to the “Using AI responsibly” module, where ethics meet innovation! This module is your guide to navigating the complex landscape of Generative AI with integrity and responsibility. By the end of this module, you’ll have a deep understanding of content authenticity, ownership, safety, and the ethical considerations essential for responsible AI use. Get ready to enhance your skills in identifying image integrity, understanding content credentials, and making ethical decisions in AI content creation. This module will empower you to create with confidence, ensuring your AI-generated content is both impactful and ethically sound. Let’s embark on this journey to responsible AI use and make a positive impact with your creations.

What's included

4 videos10 readings2 assignments1 plugin

4 videosTotal 15 minutes
  • Content authenticity4 minutes
  • Ownership and safety3 minutes
  • Using AI responsibly5 minutes
  • Conclusion3 minutes
10 readingsTotal 100 minutes
  • Introduction to Content Credentials10 minutes
  • How Content Credentials work10 minutes
  • Ethical content creation10 minutes
  • The truth about biases10 minutes
  • Key takeaways10 minutes
  • Final stretch10 minutes
  • Final project introduction10 minutes
  • Final project exemplar10 minutes
  • Turn your final project into a creative portfolio with Behance10 minutes
  • You did it — now share the love10 minutes
2 assignmentsTotal 80 minutes
  • Quiz: Ethics, bias, and creative applications50 minutes
  • Verifying image authenticity with Content Credentials30 minutes
1 pluginTotal 1 minute
  • Content authenticity initiative 1 minute

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Instructor

Instructor ratings
4.6 (283 ratings)
Adobe
47 Courses339,701 learners

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Showing 3 of 953

SB
·

Reviewed on Apr 9, 2025

The information presented and the labs were very helpful in understanding the integration of Adobe Firefly with Adobe Express.

YY
·

Reviewed on Oct 15, 2025

I learnt many things about adobe, photoshop. Thanks to the teachers for the great learning they gave

BF
·

Reviewed on Apr 24, 2025

You'll have fun with this course! You'll especially be using the Generative AI tools on Firefly for interesting results. Have fun and enjoy this course!

Frequently asked questions

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

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¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.