Generative AI Content Creation
Keep adding new skills with 10,000+ programs for $239 (usually $399). Save now.
Generative AI Content Creation
This course is part of multiple programs.
65,689 already enrolled
Included with
Ask Coursera
953 reviews
953 reviews
What you'll learn
Define what generative AI is, explain its meaning, and understanding of foundational concepts of generative AI in design.
Apply generative AI tools to create visual and written content that stands out.
Explore the ethical considerations and best practices for incorporating generative AI into your projects, ensuring responsible and impactful use.
Use AI to streamline design workflows while pushing the boundaries of what’s possible.
Skills you'll gain
Tools you'll learn
Details to know
See how employees at top companies are mastering in-demand skills
Build your subject-matter expertise
- Learn new concepts from industry experts
- Gain a foundational understanding of a subject or tool
- Develop job-relevant skills with hands-on projects
- Earn a shareable career certificate
There are 4 modules in this course
Generative AI Course: Learn How It Works and Earn a Certificate
Generative AI is transforming how we create. In this course, you’ll learn what generative AI is, explore its core concepts and meaning, and understand how it powers modern content creation and graphic design. Whether you're new to AI or looking to grow your skills, this generative AI course equips you with real-world applications, and you’ll earn a certificate to prove it.
Ignite your creativity with Generative AI. Welcome to the “Introduction to Generative AI” module, where creativity meets cutting-edge technology. This course is your gateway to the future of content creation, powered by Adobe Firefly's revolutionary capabilities. In this module, you’ll dive into the essentials of Generative AI, starting with an overview of the course and a sneak peek at the exciting final project. You’ll get hands-on with Adobe Firefly, exploring its top features and learning how to use natural language to generate stunning visuals. From understanding key AI terminology to discovering the benefits of Generative AI for creatives, we’ve got you covered. Get ready to accelerate your creative process with quick wins and practical labs, and reflect on how Generative AI can transform your projects.
What's included
3 videos10 readings2 assignments5 plugins
3 videos•Total 13 minutes
- Introduction to the course•4 minutes
- What is Generative AI•3 minutes
- What is Adobe Firefly•6 minutes
10 readings•Total 100 minutes
- Course Outline•10 minutes
- Campaign Concepts for Client Work•10 minutes
- Learn the lingo•10 minutes
- Benefits of Generative AI for creatives•10 minutes
- What are creatives saying about Generative AI?•10 minutes
- Top 4 Adobe Firefly features•10 minutes
- Additional resources: Learn more about Generative AI •10 minutes
- Key takeaways•10 minutes
- Learning Paths and Certifications•10 minutes
- Join the Adobe Community•10 minutes
2 assignments•Total 80 minutes
- Quiz: Introduction to generative AI with Adobe Firefly•50 minutes
- Ideating with Generate Image•30 minutes
5 plugins•Total 30 minutes
- Look what you can do with Adobe Firefly•15 minutes
- Discover Adobe Firefly•1 minute
- Overview of Adobe Firefly •5 minutes
- Accelerate creative ideation•8 minutes
- Examples of how to use Adobe Firefly•1 minute
Welcome to the “Generative AI images in Adobe Express” module, where innovation meets creativity. This module is your ticket to mastering the latest AI-powered tools in Adobe Express, transforming the way you create digital content. By the end of this module, you’ll be equipped with the skills to create visually stunning and authentic content with ease. Get ready to revolutionize your creative process and turn your visions into reality with Generative AI in Adobe Express.
What's included
4 videos8 readings5 assignments
4 videos•Total 16 minutes
- Ideate and create quickly with Generative AI in Adobe Express•2 minutes
- What is generate image?•4 minutes
- Working with prompts •7 minutes
- How to work with reference images•4 minutes
8 readings•Total 80 minutes
- Introducing Adobe Express AI features •10 minutes
- Multiply your creativity with AI•10 minutes
- Generate an image with Adobe Express•10 minutes
- Insert and remove an object•10 minutes
- Using reference images to help with image generation•10 minutes
- Taking your Generative AI creations further•10 minutes
- How to use common Quick Actions•10 minutes
- Key takeaways•10 minutes
5 assignments•Total 200 minutes
- Quiz: Generative AI images in Adobe Express •50 minutes
- Create a promotional campaign with Generative AI in Adobe Express•30 minutes
- Ideating with Insert and Remove Objects•30 minutes
- Create consistent images based on your brand style•60 minutes
- Level up with Quick Actions and AI•30 minutes
Welcome to the "Content creation with Generative AI" module, where the future of digital creativity is at your fingertips. This module will guide you through the world of AI-powered content creation, from mastering text effects and generative templates to integrating AI seamlessly into your creative workflow and staying ahead of industry trends. Get ready to push the boundaries of your creativity and harness the full potential of Generative AI. Let's embark on this exciting journey and revolutionize your content creation process.
What's included
2 videos11 readings4 assignments
2 videos•Total 6 minutes
- What are text effects•4 minutes
- Unleash creativity with Adobe Express - Generate image explained•2 minutes
11 readings•Total 110 minutes
- Working with the Generative AI Text Effects tool•10 minutes
- Generate templates from text prompts•10 minutes
- The benefits of using templates•10 minutes
- Generative AI spotlight•10 minutes
- Other AI features in Adobe Express•10 minutes
- How iconic brands use Generative AI•10 minutes
- Generative AI industry trends•10 minutes
- Benefits of Generative AI in business•10 minutes
- Transforming business creativity: Generative AI tools in action•10 minutes
- Generative AI guardrails for business•10 minutes
- Key takeaways•10 minutes
4 assignments•Total 140 minutes
- Quiz: Content creation with Generative AI•50 minutes
- Creating an asset using Generative Text Effects•30 minutes
- Create a template•30 minutes
- Experimenting with style and composition with generate image•30 minutes
Welcome to the “Using AI responsibly” module, where ethics meet innovation! This module is your guide to navigating the complex landscape of Generative AI with integrity and responsibility. By the end of this module, you’ll have a deep understanding of content authenticity, ownership, safety, and the ethical considerations essential for responsible AI use. Get ready to enhance your skills in identifying image integrity, understanding content credentials, and making ethical decisions in AI content creation. This module will empower you to create with confidence, ensuring your AI-generated content is both impactful and ethically sound. Let’s embark on this journey to responsible AI use and make a positive impact with your creations.
What's included
4 videos10 readings2 assignments1 plugin
4 videos•Total 15 minutes
- Content authenticity•4 minutes
- Ownership and safety•3 minutes
- Using AI responsibly•5 minutes
- Conclusion•3 minutes
10 readings•Total 100 minutes
- Introduction to Content Credentials•10 minutes
- How Content Credentials work•10 minutes
- Ethical content creation•10 minutes
- The truth about biases•10 minutes
- Key takeaways•10 minutes
- Final stretch•10 minutes
- Final project introduction•10 minutes
- Final project exemplar•10 minutes
- Turn your final project into a creative portfolio with Behance•10 minutes
- You did it — now share the love•10 minutes
2 assignments•Total 80 minutes
- Quiz: Ethics, bias, and creative applications•50 minutes
- Verifying image authenticity with Content Credentials•30 minutes
1 plugin•Total 1 minute
- Content authenticity initiative •1 minute
Earn a career certificate
Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.
Explore more from Design and Product
- Status: Free Trial
Course
- Status: Preview
Course
- Status: Free Trial
Course
- Status: Free TrialC
Coursera
Course
Why people choose Coursera for their career
Learner reviews
- 5 stars
79.18%
- 4 stars
14.64%
- 3 stars
2.71%
- 2 stars
1.15%
- 1 star
2.30%
Showing 3 of 953
Reviewed on Apr 9, 2025
The information presented and the labs were very helpful in understanding the integration of Adobe Firefly with Adobe Express.
Reviewed on Oct 15, 2025
I learnt many things about adobe, photoshop. Thanks to the teachers for the great learning they gave
Reviewed on Apr 24, 2025
You'll have fun with this course! You'll especially be using the Generative AI tools on Firefly for interesting results. Have fun and enjoy this course!
Frequently asked questions
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
When you enroll in the course, you get access to all of the courses in the Certificate, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.
More questions
Financial aid available,
¹ Some assignments in this course are AI-graded. For these assignments, your data will be used in accordance with Coursera's Privacy Notice.
