Generative AI for Business
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What you'll learn
Evaluate, select, and master the most effective Generative AI tools and foundation models for your specific business needs
Design powerful prompts and automate workflows to streamline operations, from email management to content creation and customer support
Leverage AI-driven insights for strategic decision-making, marketing innovation, and competitive advantage across your organization
Skills you'll gain
- Email Automation
- Responsible AI
- Generative AI Agents
- AI Product Strategy
- Business Strategy
- Customer experience strategy (CX)
- Business Marketing
- Business
- Data-Driven Decision-Making
- AI Enablement
- AI Personalization
- Microsoft Copilot
- Business Process Improvement
- Business Logic
- Prompt Engineering Tools
- Personalized Campaigns
Tools you'll learn
Details to know
April 2026
6 assignments
See how employees at top companies are mastering in-demand skills
There are 7 modules in this course
This course gives you practical access to the transformative power of Generative AI through real-world business applications. You'll learn how to evaluate and select the right AI tools, master prompt engineering to extract high-quality insights, and automate routine workflows like email management and data structuring. We'll also cover AI-driven content creation, personalized marketing strategies, customer experience transformation with Copilot, and data-driven decision-making for competitive advantage.
Using these approaches, no matter what your current skill level with AI, you can transform how your business operates and scales. If you're already familiar with AI basics, this course will give you practical frameworks and advanced techniques to implement AI across marketing, sales, and strategy—accelerating your organization's digital transformation. If you're new to AI, you'll discover a structured roadmap that walks you through the entire AI ecosystem, from foundational concepts to hands-on tool deployment. If you've ever wanted to harness AI to drive business growth and efficiency, this course will serve as your comprehensive guide to becoming an AI-empowered business leader.
Cut through the industry hype and grasp the core mechanics of foundation models to unlock their transformative potential for strategic decision-making across diverse business landscapes
What's included
4 videos1 reading1 assignment
4 videos•Total 20 minutes
- Beyond The Hype: What Is Generative AI?•6 minutes
- Traditional vs. Generative AI•6 minutes
- Why Generative AI Matters for Businesses•6 minutes
- The Landscape of Foundation Models•3 minutes
1 reading•Total 10 minutes
- Generative AI for Enterprises: Essential Insights for Decision Makers•10 minutes
1 assignment•Total 15 minutes
- Test Your Knowledge•15 minutes
Navigate the rapidly expanding AI ecosystem by comparing top text, image, video, and agent-based platforms to pinpoint the perfect tools for your specific operational needs
What's included
2 videos1 reading1 assignment
2 videos•Total 9 minutes
- Overview of AI Ecosystem•4 minutes
- Comparing AI Platforms•5 minutes
1 reading•Total 10 minutes
- How to Select the Right Foundation Model for Generative AI•10 minutes
1 assignment•Total 15 minutes
- Test Your Knowledge•15 minutes
Master the architecture of effective prompts and apply advanced iteration techniques to consistently extract high-quality, actionable insights from powerful AI models
What's included
3 videos1 reading1 assignment
3 videos•Total 12 minutes
- What is Prompt Engineering?•3 minutes
- Structure of Effective Prompts•5 minutes
- Iteration and Optimization Techniques •4 minutes
1 reading•Total 15 minutes
- Prompt Engineering Techniques: Top 6 for 2026•15 minutes
1 assignment•Total 15 minutes
- Test Your Knowledge•15 minutes
Reclaim your time by leveraging smart workflows and tools like Mail Manus to automate email management, structure messy notes, and extract key insights from complex texts
What's included
4 videos1 reading
4 videos•Total 17 minutes
- Email Automation (Mail Manus) & Smart Workflows•4 minutes
- Turning Messy Notes into Structured Knowledge•5 minutes
- Extracting Key Insights from Text•5 minutes
- AI Task Management•4 minutes
1 reading•Total 15 minutes
- The Role of Artificial Intelligence in Business Process Automation: A Model for Reducing Operational Costs and Enhancing Efficiency•15 minutes
Elevate your brand's digital presence by training custom styles in OpenArt, generating stunning creatives with Leonardo AI, and building AI avatars to scale marketing and sales efforts
What's included
9 videos1 reading1 assignment
9 videos•Total 46 minutes
- Building Your Brandbook with AI•6 minutes
- Training Your Brand Style in OpenArt•6 minutes
- Using AI Avatars in Marketing, Training, and Sales•8 minutes
- MyGPT for Marketing Strategy•6 minutes
- Generating Social Media Creatives using Leonardo AI•4 minutes
- Using Leonardo for Brand and Product Design•4 minutes
- AI-Powered SEO and Keyword Optimization•6 minutes
- Automated Social Media Content Generation•2 minutes
- Copywriting with AI: Best Practices•3 minutes
1 reading•Total 15 minutes
- AI-Driven Content Strategy: The Future of Marketing Innovation•15 minutes
1 assignment•Total 15 minutes
- Test Your Knowledge•15 minutes
Transform customer interactions and internal operations by deploying Microsoft Copilot to craft personalized multichannel marketing strategies, predict trends, and streamline employee onboarding
What's included
5 videos1 reading1 assignment
5 videos•Total 19 minutes
- AI for Customer Support Systems•5 minutes
- AI for Corporate Training & Employee Onboarding•7 minutes
- Creating Personalized Marketing Strategies Based on AI Insights•3 minutes
- Multichannel Marketing Strategies with Copilot•2 minutes
- Predictive Analytics and Trend Analysis•2 minutes
1 reading•Total 15 minutes
- 5 Use Cases for Generative AI in Sales•15 minutes
1 assignment•Total 15 minutes
- Test Your Knowledge•15 minutes
Drive competitive advantage by integrating AI into your strategic toolkit for deep market research, robust scenario planning, and automated financial forecasting
What's included
4 videos1 reading1 assignment
4 videos•Total 13 minutes
- Data-Driven Decision Making with AI•3 minutes
- AI for Competitive Analysis and Market Research•4 minutes
- Scenario Planning and Risk Management using AI•4 minutes
- Automating Financial Reporting and Forecasting•3 minutes
1 reading•Total 15 minutes
- What Is Ethical AI? A Guide to Responsible AI Governance•15 minutes
1 assignment•Total 20 minutes
- Test Your Knowledge•20 minutes
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