Generative AI for Business - A Leaders' Handbook
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Generative AI for Business - A Leaders' Handbook
This course is part of Leadership Strategies for AI and Generative AI Specialization
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What you'll learn
Definition and distinguishing features of generative AI
Core concepts of GANs and VAEs
Role of data and training in generative models
Strategic framework for integrating generative AI into business
Skills you'll gain
Tools you'll learn
Details to know
7 assignments
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There are 3 modules in this course
Lead the AI revolution with strategic insight. This beginner-friendly course is designed for business leaders seeking to understand and apply generative AI to drive innovation and growth.
Explore the fundamentals of generative AI, including models like GANs and VAEs, and learn how they differ from other AI paradigms. Discover how to identify high-impact use cases across marketing, product design, and customer engagement. Gain a strategic framework for integrating generative AI into operations while navigating ethical, legal, and data privacy considerations. By the end of this course, youβll be equipped to collaborate with AI experts, define KPIs, and evaluate the business impact of generative AI initiativesβwithout needing any programming skills.
Module 1, helps you unlock the power of Generative AI, tailored for forward-thinking leaders. Explore the crucial considerations like data privacy and ethics, while outlining strategic frameworks for seamless integration. Explore how Generative AI enhances personalized content, product prototyping, and supply chain operations. Discover its versatile applications across marketing, content creation, and customer engagement. Empower yourself with transformative insights to navigate today's dynamic business landscape. This module also discussed various frameworks that helps in not only just adapting; but also shaping the future of your organization in adopting and implementing generative AI.
What's included
13 videos6 readings2 assignments
13 videosβ’Total 88 minutes
- Generative AI and Businessesβ’4 minutes
- Why to Think About GenAIβ’7 minutes
- What is Generative AIβ’5 minutes
- Challenges of GenAI Implementation and Adoptionβ’5 minutes
- Generative AI - The Endless Possibilitiesβ’6 minutes
- Is GenAI Reliable and Efficient?β’5 minutes
- GenAI - The Risk it Brings for Businessesβ’6 minutes
- Key Considerations While Thinking GenAIβ’6 minutes
- Thinking GenAI β What is Your Winning Aspiration?β’7 minutes
- Where Would you Play?β’7 minutes
- How to Set Up for Success?β’6 minutes
- Accelerating the Gen AI Advantageβ’6 minutes
- Expert Talks: Generative AI and Businessesβ’19 minutes
6 readingsβ’Total 65 minutes
- Course Syllabusβ’5 minutes
- The Future of Work With GenAIβ’15 minutes
- Disclaimerβ’5 minutes
- Limitations of GenAI - Current Stateβ’15 minutes
- Determining the Best Fit Model of Changeβ’15 minutes
- The Role of Leaders in harnessing Generative AIs Potential β’10 minutes
2 assignmentsβ’Total 30 minutes
- Generative AI - The New electricityβ’15 minutes
- Generative AI - Introductionβ’15 minutes
In this 2nd module, you will learn how to leverage generative AI to create new value for your business. You will explore the key factors that influence the adoption of generative AI solutions, such as ethical, legal, and social implications, data quality and availability, and technical feasibility. You will also discover how to optimize and refine your generative AI models over time to ensure their relevance and accuracy. Finally, you will develop a plan to collaborate effectively with data scientists and AI experts to implement generative AI solutions that align with your organizational goals and vision.
What's included
5 videos2 readings2 assignments1 discussion prompt
5 videosβ’Total 28 minutes
- Learning From the Leadersβ’6 minutes
- Setting up a Robust Ops Modelβ’3 minutes
- Ops Model in Actionβ’3 minutes
- Understanding Gen AI Adoptionβ’4 minutes
- Expert Talks: The Story of a Chatbotβ’12 minutes
2 readingsβ’Total 20 minutes
- Some additional considerations for adopting GenAI β’10 minutes
- Data Governance and Generative AIβ’10 minutes
2 assignmentsβ’Total 30 minutes
- Enterprising Generative AIβ’15 minutes
- Enterprising Generative AIβ’15 minutes
1 discussion promptβ’Total 10 minutes
- Human-Gen AI Collaborationβ’10 minutes
Welcome to the 3rd module! In this module, you'll explore the considerations to establish vital Key Performance Indicators (KPIs) for measuring the impact of your Generative AI endeavors. Dive deep into the core concepts of generative models, demystifying powerful techniques like GANs (Generative Adversarial Networks) and VAEs (Variational Autoencoders). Understand the essence of generative AI and discern it from other AI paradigms, empowering you to make informed decisions for your business. Get ready to unlock the full potential of Generative AI and propel your organization to new heights of innovation and success!
What's included
9 videos7 readings3 assignments1 discussion prompt
9 videosβ’Total 40 minutes
- Establishing a Robust Ops Modelβ’5 minutes
- A Robust framework for integrating GenAIβ’5 minutes
- Value measurement systems for Enterpriseβ’4 minutes
- Value measurement systems for Usersβ’4 minutes
- Navigating Ethical watersβ’2 minutes
- How does GenAI workβ’3 minutes
- How does AI learnβ’6 minutes
- Generative AI Modelsβ’5 minutes
- LLM-Opsβ’5 minutes
7 readingsβ’Total 77 minutes
- Responsible AI frameworkβ’15 minutes
- CEOs handboook for GenAIβ’15 minutes
- AI Regulations and Considerationsβ’10 minutes
- Some core conceptsβ’15 minutes
- Data Architecture, Performance & GenAIβ’15 minutes
- Congratulationsβ’5 minutes
- Acknowledgmentsβ’2 minutes
3 assignmentsβ’Total 90 minutes
- Gen AI Conceptsβ’15 minutes
- Drive to succeedβ’15 minutes
- Wrap-up: The Generative AI Strategyβ’60 minutes
1 discussion promptβ’Total 10 minutes
- Measuring Successβ’10 minutes
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Reviewed on Jan 5, 2025
A very good overview of the principles and framework
Reviewed on May 26, 2024
Great course. Great explanations and frameworks presented. A few more case studies can be really good. Thanks guys for the well designed and researched content.
Reviewed on Sep 13, 2024
Very good, infornative & to engance further my knowledge
Frequently asked questions
Itβs a strategic guide for business leaders to understand and apply generative AI for innovation and growth.
Identify AI opportunities, collaborate with experts, and measure impact using KPIs.
To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.
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