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Generative AI for Business - A Leaders' Handbook

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Generative AI for Business - A Leaders' Handbook

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Gain insight into a topic and learn the fundamentals.
4.3

38 reviews

Beginner level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace

Gain insight into a topic and learn the fundamentals.
4.3

38 reviews

Beginner level

Recommended experience

8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Definition and distinguishing features of generative AI

  • Core concepts of GANs and VAEs

  • Role of data and training in generative models

  • Strategic framework for integrating generative AI into business

Details to know

Shareable certificate

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Assessments

7 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Leadership Strategies for AI and Generative AI Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Lead the AI revolution with strategic insight. This beginner-friendly course is designed for business leaders seeking to understand and apply generative AI to drive innovation and growth.

Explore the fundamentals of generative AI, including models like GANs and VAEs, and learn how they differ from other AI paradigms. Discover how to identify high-impact use cases across marketing, product design, and customer engagement. Gain a strategic framework for integrating generative AI into operations while navigating ethical, legal, and data privacy considerations. By the end of this course, you’ll be equipped to collaborate with AI experts, define KPIs, and evaluate the business impact of generative AI initiativesβ€”without needing any programming skills.

Module 1, helps you unlock the power of Generative AI, tailored for forward-thinking leaders. Explore the crucial considerations like data privacy and ethics, while outlining strategic frameworks for seamless integration. Explore how Generative AI enhances personalized content, product prototyping, and supply chain operations. Discover its versatile applications across marketing, content creation, and customer engagement. Empower yourself with transformative insights to navigate today's dynamic business landscape. This module also discussed various frameworks that helps in not only just adapting; but also shaping the future of your organization in adopting and implementing generative AI.

What's included

13 videos6 readings2 assignments

13 videosβ€’Total 88 minutes
  • Generative AI and Businessesβ€’4 minutes
  • Why to Think About GenAIβ€’7 minutes
  • What is Generative AIβ€’5 minutes
  • Challenges of GenAI Implementation and Adoptionβ€’5 minutes
  • Generative AI - The Endless Possibilitiesβ€’6 minutes
  • Is GenAI Reliable and Efficient?β€’5 minutes
  • GenAI - The Risk it Brings for Businessesβ€’6 minutes
  • Key Considerations While Thinking GenAIβ€’6 minutes
  • Thinking GenAI – What is Your Winning Aspiration?β€’7 minutes
  • Where Would you Play?β€’7 minutes
  • How to Set Up for Success?β€’6 minutes
  • Accelerating the Gen AI Advantageβ€’6 minutes
  • Expert Talks: Generative AI and Businessesβ€’19 minutes
6 readingsβ€’Total 65 minutes
  • Course Syllabusβ€’5 minutes
  • The Future of Work With GenAIβ€’15 minutes
  • Disclaimerβ€’5 minutes
  • Limitations of GenAI - Current Stateβ€’15 minutes
  • Determining the Best Fit Model of Changeβ€’15 minutes
  • The Role of Leaders in harnessing Generative AIs Potential β€’10 minutes
2 assignmentsβ€’Total 30 minutes
  • Generative AI - The New electricityβ€’15 minutes
  • Generative AI - Introductionβ€’15 minutes

In this 2nd module, you will learn how to leverage generative AI to create new value for your business. You will explore the key factors that influence the adoption of generative AI solutions, such as ethical, legal, and social implications, data quality and availability, and technical feasibility. You will also discover how to optimize and refine your generative AI models over time to ensure their relevance and accuracy. Finally, you will develop a plan to collaborate effectively with data scientists and AI experts to implement generative AI solutions that align with your organizational goals and vision.

What's included

5 videos2 readings2 assignments1 discussion prompt

5 videosβ€’Total 28 minutes
  • Learning From the Leadersβ€’6 minutes
  • Setting up a Robust Ops Modelβ€’3 minutes
  • Ops Model in Actionβ€’3 minutes
  • Understanding Gen AI Adoptionβ€’4 minutes
  • Expert Talks: The Story of a Chatbotβ€’12 minutes
2 readingsβ€’Total 20 minutes
  • Some additional considerations for adopting GenAI β€’10 minutes
  • Data Governance and Generative AIβ€’10 minutes
2 assignmentsβ€’Total 30 minutes
  • Enterprising Generative AIβ€’15 minutes
  • Enterprising Generative AIβ€’15 minutes
1 discussion promptβ€’Total 10 minutes
  • Human-Gen AI Collaborationβ€’10 minutes

Welcome to the 3rd module! In this module, you'll explore the considerations to establish vital Key Performance Indicators (KPIs) for measuring the impact of your Generative AI endeavors. Dive deep into the core concepts of generative models, demystifying powerful techniques like GANs (Generative Adversarial Networks) and VAEs (Variational Autoencoders). Understand the essence of generative AI and discern it from other AI paradigms, empowering you to make informed decisions for your business. Get ready to unlock the full potential of Generative AI and propel your organization to new heights of innovation and success!

What's included

9 videos7 readings3 assignments1 discussion prompt

9 videosβ€’Total 40 minutes
  • Establishing a Robust Ops Modelβ€’5 minutes
  • A Robust framework for integrating GenAIβ€’5 minutes
  • Value measurement systems for Enterpriseβ€’4 minutes
  • Value measurement systems for Usersβ€’4 minutes
  • Navigating Ethical watersβ€’2 minutes
  • How does GenAI workβ€’3 minutes
  • How does AI learnβ€’6 minutes
  • Generative AI Modelsβ€’5 minutes
  • LLM-Opsβ€’5 minutes
7 readingsβ€’Total 77 minutes
  • Responsible AI frameworkβ€’15 minutes
  • CEOs handboook for GenAIβ€’15 minutes
  • AI Regulations and Considerationsβ€’10 minutes
  • Some core conceptsβ€’15 minutes
  • Data Architecture, Performance & GenAIβ€’15 minutes
  • Congratulationsβ€’5 minutes
  • Acknowledgmentsβ€’2 minutes
3 assignmentsβ€’Total 90 minutes
  • Gen AI Conceptsβ€’15 minutes
  • Drive to succeedβ€’15 minutes
  • Wrap-up: The Generative AI Strategyβ€’60 minutes
1 discussion promptβ€’Total 10 minutes
  • Measuring Successβ€’10 minutes

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Instructors

Instructor ratings
3.9 (11 ratings)
Fractal Analytics
1 Courseβ€’3,119 learners

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Showing 3 of 38

AM
Β·

Reviewed on Jan 5, 2025

A very good overview of the principles and framework

SB
Β·

Reviewed on May 26, 2024

Great course. Great explanations and frameworks presented. A few more case studies can be really good. Thanks guys for the well designed and researched content.

LT
Β·

Reviewed on Sep 13, 2024

Very good, infornative & to engance further my knowledge

Frequently asked questions

It’s a strategic guide for business leaders to understand and apply generative AI for innovation and growth.

Identify AI opportunities, collaborate with experts, and measure impact using KPIs.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,