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URL: https://www.coursera.org/learn/google-analytics-course

⇱ Google Analytics Course: Track, Analyze & Grow | Coursera

Google Analytics Course: Track, Analyze & Grow

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Google Analytics Course: Track, Analyze & Grow

Included with

Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
8 hours to complete
Flexible schedule
Learn at your own pace
Gain insight into a topic and learn the fundamentals.
Beginner level
No prior experience required
8 hours to complete
Flexible schedule
Learn at your own pace

What you'll learn

  • Launch and configure Google Analytics 4 to track key website metrics.

  • Analyze user behavior, engagement, and demographics to drive growth.

  • Identify top-performing pages, traffic sources, and conversion channels.

  • Create advanced custom reports and dashboards with Looker Studio.

Details to know

Shareable certificate

Add to your LinkedIn profile

Assessments

24 assignments

Taught in English

Build your subject-matter expertise

This course is part of the Full Digital Marketing Specialization
When you enroll in this course, you'll also be enrolled in this Specialization.
  • Learn new concepts from industry experts
  • Gain a foundational understanding of a subject or tool
  • Develop job-relevant skills with hands-on projects
  • Earn a shareable career certificate

There are 3 modules in this course

Have you ever wondered how top brands can pinpoint exactly what fuels their growth? The secret is to be a data master — and that’s precisely what this Google Analytics Course shows you how to do. This is not just another course on analysis; this is a step-by-step guide to help you start using website data today to gain valuable insights into growth.

You’ll learn how to see what your users do, where they come from, and what makes them convert — giving you the clarity and confidence to make smarter marketing decisions every day. From setting up GA4 and installing tracking codes to analyzing real-time reports, user journeys, and conversion data, you’ll gain the skills to measure what matters. You’ll also explore advanced tools like Google Tag Manager and Looker Studio to create reports that impress and inform. Each module is crafted around Google’s latest standards, blending engaging videos, practical exercises, and expert-led insights — ensuring your learning translates into real-world results. Enroll now — transform data into strategy, insight into impact, and become the analytics expert who drives measurable growth.

Learn what GA4 is, why it's essential, and how to set up accurate tracking. Explore the dashboard and analyze key data like traffic sources, demographics, popular pages, and real-time user activity.

What's included

13 videos6 assignments

13 videos•Total 60 minutes
  • Course Introduction•3 minutes
  • What is Google Analytics and Why Is It Important?•4 minutes
  • How To Set Up A Google Analytics Account & Install the Tracking Code•5 minutes
  • How To Prevent Inflating Your Traffic Data•4 minutes
  • How To Access The Demo Content•3 minutes
  • Google Analytics Dashboard Walkthrough•9 minutes
  • How To Find Out How Much Traffic Your Website Gets•2 minutes
  • How To Find Out What Country Your Traffic Is Coming From•4 minutes
  • How To Find Out What Pages Are The Most Popular On Your Website•6 minutes
  • Learn Who Your Visitors Are - Demographics Reports•6 minutes
  • How To Find Out What Sources & Channels Send You The Highest Quality Traffic•6 minutes
  • Real Time Reports - How To Measure Marketing Performances Live•3 minutes
  • Analyzing DAU, WAU and MAU•4 minutes
6 assignments•Total 69 minutes
  • Checkpoint Quiz•10 minutes
  • Checkpoint Quiz•8 minutes
  • Checkpoint Quiz•6 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes

Master events, conversions, and form tracking to measure meaningful actions. Analyze devices, landing pages, page speed, and site search data to uncover deeper insights about user behavior.

What's included

13 videos6 assignments

13 videos•Total 44 minutes
  • Events and Conversions•4 minutes
  • How To Track Form Submissions•4 minutes
  • How To Track Results From Specific Marketing Activities•4 minutes
  • Browser's Language•4 minutes
  • Location Data•3 minutes
  • Browser's Conversion Rate•3 minutes
  • Device Category•2 minutes
  • Screen Resolution•5 minutes
  • Page Speed Insights•3 minutes
  • Mobile Operating System•3 minutes
  • Landing Pages•3 minutes
  • Paid Traffic And Landing Pages•2 minutes
  • Site Search Data•2 minutes
6 assignments•Total 86 minutes
  • Checkpoint Quiz•6 minutes
  • Checkpoint Quiz•10 minutes
  • Checkpoint Quiz•10 minutes
  • Proficiency Quiz•30 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes

Practice real-world GA4 analysis with segment overlaps, cohort insights, and monetization reporting. Build custom reports, explore retention trends, set up campaign tracking, and use Looker Studio for visual dashboards.

What's included

21 videos12 assignments

21 videos•Total 96 minutes
  • Lets Analyze Beginner Traffic Data•3 minutes
  • Where are Your Users Coming From •7 minutes
  • Demographics Of Your Target Audience•8 minutes
  • Devices and Technology of Your Visitors•6 minutes
  • Finding Useful Details About the User•3 minutes
  • Identifying Overlapping Segments Of Your Visitors•5 minutes
  • How Google Analytics 4 Works•4 minutes
  • Page-Level Analysis of Your Website•4 minutes
  • Cohort Analysis - Granular Analysis•5 minutes
  • More Data on Business Goals•4 minutes
  • Business Goal Analysis With Monetization Reports•5 minutes
  • Revisiting the Monetization Reports•4 minutes
  • Customized Tabular Reports In GA4•3 minutes
  • Google Looker Studios Basics•6 minutes
  • Create a new Google Tag Manager Account•3 minutes
  • Link The Website, Google Analytics 4 and Google Tag Manager•5 minutes
  • Campaign Tracking•5 minutes
  • Campaign URL Builder•3 minutes
  • Retention Reports•4 minutes
  • GA4 Explore Overview•7 minutes
  • Summary•1 minute
12 assignments•Total 130 minutes
  • Checkpoint Quiz•4 minutes
  • Checkpoint Quiz•8 minutes
  • Checkpoint Quiz•12 minutes
  • Checkpoint Quiz•4 minutes
  • Checkpoint Quiz•4 minutes
  • Checkpoint Quiz•8 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes
  • Proficiency Quiz•15 minutes

Earn a career certificate

Add this credential to your LinkedIn profile, resume, or CV. Share it on social media and in your performance review.

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184 Courses•228,696 learners

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Frequently asked questions

This course is great for marketers, entrepreneurs, SEO experts, data analysts, and students who want to learn how to use GA4 to figure out how well a website is working, how users behave, and how much money they make from marketing.

No technical knowledge is necessary. As long as you have access to a website (even a demo account), you can learn and practice all of the techniques taught using actual or sample data.

Yes! You'll learn how to find the best traffic sources, improve landing pages, and keep track of conversion events. This will help you improve your campaigns for a greater return on investment.

Even if you've used previous versions, the structure in GA4 is different. This course will teach you how to grasp new metrics, navigate user journeys, and take advantage of GA4's sophisticated analysis and reporting features.

Of course. The course covers techniques that can be used in e-commerce, service-based businesses, content platforms, and other types of businesses. GA4 lets you look into how people act in different industries.

GA4 is one of the most used tools for digital marketing right now. You will be able to measure the efficacy of your marketing, improve your campaigns, and provide outcomes backed by data if you learn how to do it well. These are all useful skills for marketers, analysts, and business owners.

For sure. The course teaches you how to use Google Tag Manager and Looker Studio (previously Data Studio) to track events accurately and make reports that can be shared.

This course differs from others that are mostly theory-based, as it combines strategy with real-world practice. You will examine live data, gain valuable insights, and utilize GA4 tools in real-world applications. This will help you track, analyze, and build your digital presence with confidence.

To access the course materials, assignments and to earn a Certificate, you will need to purchase the Certificate experience when you enroll in a course. You can try a Free Trial instead, or apply for Financial Aid. The course may offer 'Full Course, No Certificate' instead. This option lets you see all course materials, submit required assessments, and get a final grade. This also means that you will not be able to purchase a Certificate experience.

When you enroll in the course, you get access to all of the courses in the Specialization, and you earn a certificate when you complete the work. Your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile.

Yes. In select learning programs, you can apply for financial aid or a scholarship if you can’t afford the enrollment fee. If fin aid or scholarship is available for your learning program selection, you’ll find a link to apply on the description page.

Financial aid available,